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Top Social Media & Productivity Management Tools - October 2011
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Top Social Media & Productivity Management Tools - October 2011


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Presented by Claudia Miro at an event hosted by the Women Entrepreneurs of the Bay Area (WEBA) on 10/21/11.

Presented by Claudia Miro at an event hosted by the Women Entrepreneurs of the Bay Area (WEBA) on 10/21/11.

Published in: Technology, Business

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  • 1. Top 10 Social Media &Productivity Management Tools How to Harness & Leverage the Power of the Web Claudia Miro C.Miro Consulting 1
  • 2. In Case You Haven’t Noticed... 2
  • 3. It’s an Online World.... 3
  • 4. Who I Am•Claudia Miro - Entrepreneur, CEO & Consultant•My Business - C.Miro Consulting (soon to be Market ME Consulting) • Marketing Communications • Social Media & SEO • Website & Blog Design & Optimization• My Passion - Supporting entrepreneurs & small biz owners• My Background - Jane of all trades :-) 4
  • 5. Why I Am Here• Educate• Demystify• Share• Empower 5
  • 6. Why Social Media Management?• Manage & monitor your online brand presence!• Manage & organize your social contacts and networks• Find new customers• Build loyalty through meaningful engagement• Measure success & optimize your social outreach• Save time & energy 6
  • 7. How To Manage Your Social Media• Integration• Aggregation• Automation 7
  • 8. Why am I Sharing This With You?• I am passionate about helping entrepreneurs and small businesses succeed.• I loathe inefficiency and untapped potential ;-)• They will make you more successful.• They will make you a happier person. 8
  • 9. Why it Scares People• It’s a generational thing• They don’t understand it • confusion = intimidation• Technology is scary• Shift in values • proprietary vs. open source• Hard to measure• Just don’t know what’s out there 9
  • 10. What I Am Going to Share• 10 Free Tools to help you harness and  leverage the power of the web• Tips and techniques to save time, money, and be more productive• How to work virtually more effectively• Tips for ongoing support & training 10
  • 11. Top 10 Productivity Management Tools 11
  • 12. aka Free ToolsEvery Entrepreneur Should Be Using! 12
  • 13. #1: Google Apps• Suite of Business applications including Mail, Calendar, Documents, Spreadsheets, Presentations, Forms and more...for FREE!• Share and collaborate virtually with anyone on the web.• Sync your contacts, mail, and calendar to your other mobile devices. 13
  • 14. Google Docs• Just like Microsoft (but better, free, and accessible anywhere)• Create and share documents with anyone around the world. 14
  • 15. #2: Dropbox• A free service that lets you bring your photos, docs, and videos anywhere and share them easily. • Virtual cloud storage - 2GB Free, subscriptions up to 100GB available • Saves & syncs files to your computers, phones, and the Dropbox website. • Share files or entire folders. • Super easy & intuitive. 15
  • 16. #3: Evernote• Where do I begin?? I am obsessed ;-)• Your personal digital assistant• Stores text, video, images & PDFs.• Amazing research tool.• Amazing content management capabilities.• Share and collaborate on documents virtually with anyone through shared notebooks.• Create notes & notebooks for anything your little heart desires - endless possibilities.• Declutter with less paper & save lots of trees 16
  • 17. Some of the Ways I use it...• Project inspiration, research & organization• Voice Notes to clients, staff, contractors, etc.• De-cluttering my inbox• Client notebooks• Passwords & Account Info• Grocery lists• Storing recipes• Shared Admin notebook 17
  • 18. #4: Hootsuite• Hootsuite = a“Super Dashboard” for business• Manage & automate your business social media marketing activities, and analytics• Manage your online brand 18
  • 19. HootSuite• Manages your Facebook, Twitter, LinkedIn, MySpace, WordPress, Ping.FM, Foursquare and Mixi profiles.• Designed to target individuals and small/medium size businesses• Gives you 5 Profiles and 2 RSS Feeds for Facebook and Twitter• 3 Different Pricing Packages: Basic (Free), Pro ($5.99/mo), Enterprise• Great for businesses that have more than one person managing social media 19
  • 20. Why We Love HootSuite• Browser-Based• Simple, Smart Interface• Great Mobile Version• Incredible Tips and Support• Built-in Tracking• Ability to Add Team Members 20
  • 21. SproutSocial• Allows businesses to efficiently and effectively manage & grow their social presence across channels and “turn social connections into loyal customers.”• A web application - integrates w/ Twitter, Facebook Pages, LinkedIn, FourSquare, Gowalla and other networks where consumers are engaging w/ businesses & brands. 21
  • 22. SproutSocial• Powerful Features• Sophisticated, yet easy to use Dashboard• Affordable Pricing 22
  • 23. 23
  • 24. SproutSocial Pricing• Professional Plan - $9/Month  • 5 Identities • All features of Business minus Location• Business Plan - $49/Month • 10 Identities • Location Features through Foursquare & Goala• Free 30 Day Trial: 24
  • 25. MarketMeSuite• Manage your brand• Manage, schedule updates for & track various social media profiles• Integrates with various 3rd party apps such as Google Calendar, Smartphone Apps, etc.• Free 25
  • 26. MarketMeSuite Features 26
  • 27. #5: OfficeTime• Makes tracking client hours simple and painless• Easy to use• Great timer• Syncs with your PC & Mac• Great desktop version that syncs with your calendar automatically 27
  • 28. 28
  • 29. #6: Gist• “Social CRM”• Provides dynamic feeds of updates & info for all of your contacts across all of your profiles.• According to their CEO: “Gist is an application that combines your inbox with the web to help you save time, and gain key insights, to help you build stronger business relationships." 29
  • 30. Why We Love Gist...• We like to stalk people ;-)• Eliminates hassle of going to multiple services to get news and updates• Automates delivery and presentation of most important information about the contacts in your professional network.• Gives you a free professional profile: 30
  • 31. 31
  • 32. 32
  • 33. #7: MailChimp• Free (up to 5,000 subscribers)• Fun• Fairly user-friendly• Very social media friendly 33
  • 34. Why Email Marketing Programs?• To be successful in business, you must BUILD YOUR LIST!• Send out professional looking, HTML emails• Manage the subscription & opt-out process for you• Incorporate social sharing and social publishing tools• Give you list building tools for your website & social media profiles 34
  • 35. #8:• Show off your social media self ;-)• Makes marketing your profiles easy• Direct traffic, and track engagement from one site• Give people one URL to get a sense of you, and how to connect on all your social profiles• Create a personal, dynamic profile page that points users to your content around the web 35
  • 36. 36
  • 37. #9: Skype• Save lots of money on your phone bill.• Host virtual meetings and conference calls from anywhere in the world for FREE.• Chat with vendors and team members real time. 37
  • 38. #10: AnyMeeting• Host online webinars & teleconferences with anyone, anywhere for FREE• 6-way video and screen sharing capability• Record & download meeting as MP3• Store on their servers for a lifetime• Meet with up to 200 people 38
  • 39. ok, I cheated...just a few more ;-) 39
  • 40. #11: Nutshell MailNutshell in a Nutshell:Puts all of your social media messagesin one email & choose what you wantto respond to without having tomonitor each site individually.• Your social media activity to your email inbox• Choose which profiles you pay attention to, what frequency, and when you read it 40
  • 41. #12: Research Tools• Find the information and people that are pertinent to you and your business• Leverage the immense amount of information on the web! 41
  • 42.• “Social Search Platform” that allows you to track Trends & Analytics across Twitter• Amazing Market Research tool - Access invaluable information & real-time conversations in markets that you define• Refine information by date, keywords, geographical region, and sentiment (good/bad/both)• Not Free - Access packages to range in price from $9 a month - $99 a month. 42
  • 43. Listorious• Twitter people search on the web• Find anyone by topic, region or profession• Powered by data from tens of thousands of list curators. 43
  • 44. TweetGrader• Measures the Power & Authority (Influence) of your Twitter Profile• Search Top Users, Top Brands, Most Influential Users, etc. Do you know how Influential you are on Twitter? 44
  • 45. #13: Analytics• Track & measure your social media and web marketing efforts• Refine and act in real time 45
  • 46. Google Analytics• Website analytics have the power to show you how people found your site, how they explored it, and how you can enhance their visitor experience.• Google Analytics = top tool, and also FREE 46
  • 47. Facebook Insights• Provides details for page administrators about how users interact with their business page 47
  • 48. 48
  • 49. Crowdbooster• Helps you achieve an effective presence on Twitter and Facebook.• Shows you analytics based on numbers that are connected to your business and your social media strategies: impressions, total reach, engagement, and more.• Gives you the tools and recommendations you need to take action and improve each one of these metrics. 49
  • 50. “We believe that effective use of social media is about creatingauthentic, engaging experiences with relevant users.There are no shortcuts or fully-automated solutions to connect with a realaudience. Our goal is to help you do the hard work of building aconnection with your fans by giving you insightful and actionable information about your social media presence.” 50
  • 51. Other Analytics Tools• Hootsuite• 51
  • 52. #14: Online Brand Management • Keep tabs on what people are saying about you and your business • Keep tabs on what people are saying about your competitors • Turbocharge your Search Engine Optimization 52
  • 53. Google Alerts• Your name(s)• Business name(s)• Domain name(s)• Key words relevant to your business or industry• Your top competitors’ names as well! 53
  • 54. Additional Resources• Check out these tools and implement them! (Handout)• Sign Up for “Social ME Bootcamp” 1 Day Workshop •• Connect With Me! • Web: • Email: • Social Media: 54
  • 55. Thank You For Your Time ;-) 55