Online Marketing - SEO, Social Media in Sales. How to Use Online Marketing for Sales Concepts

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Use SEO, Social Media for Sales. How to use social media for Salesmanship

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Online Marketing - SEO, Social Media in Sales. How to Use Online Marketing for Sales Concepts

  1. 1. Online Marketing & Sales Agenda  Stats, Facts, Case Studies  Importance of Online Marketing  Scope of Online Marketing  Concepts of Online Marketing  How can you use OM  Advantages
  2. 2. Internet Users - 16 to 81 million since 2004 Source: Internet World Stats Entertainment - 69.9% in 2004-08. 85.2% from 2007 Online ads - 2.3% in 2008 to 5.5% in 2013 Internet advertising - Rs. 20 billion in 2013 from Rs. 5 billion in 2008
  3. 3. Importance of Online Marketing Organizations, companies have changed their way of doing business, marketing, hiring, communication in the past 5 years. To keep up/do our day to day jobs effectively Online Marketing is important
  4. 4. Scope of Online Marketing Companies have changed their traditional business strategies into online marketing to suit customer needs and taste at any time.
  5. 5. What is Online Marketing ? Marketing of products/services over the Internet
  6. 6. Concepts of Online Marketing  Search Engine Optimization (SEO)  Search Engine Marketing (SEM)  Social Media Marketing (SMM)  Email Marketing  Affiliate Marketing
  7. 7. Search Engine Optimization (SEO) Process of bringing your website, images, multimedia content high in search engines when someone searches for relevant keywords
  8. 8. How Search Engines Works ? Keyword Search Search Engine Marketing (SEM) aka - Sponsored Results Organic Listings (SEO)
  9. 9. Brand, Traffic, Save
  10. 10. Search Engine Marketing Pay Per Click (PPC)/ Sponsored Results
  11. 11. Advantages
  12. 12. Example
  13. 13. How can YOU use
  14. 14. Social Media Social Media are Internet & Mobile based tools for sharing and discussing information among human beings
  15. 15. Did you know that social media can also be a wonderful sales channel ?
  16. 16. Sales To bring in sales there needs to be consumer trust. And, what is the best way to earn trust ? Conversation & Relationship Building !! Welcome to Social Media…
  17. 17. Case Study – Amazon.com Tweets links to their deals & promotions with 60,805 followers
  18. 18. Just Dial – 207,876 Fans
  19. 19. Make My Trip LinkedIn
  20. 20. Vodafone India – 6000 followers
  21. 21. Case Study – Dell.com  $2 million in sales.  17 different Twitter profiles
  22. 22. Case Study – Zappos Zappos dedicates an entire website just to their twitter presence
  23. 23.  Made 36 % more visits to DG's stores each month  Spent 45 % more of their eating-out dollars at DG  Spent 33 % more at DG's stores  14 % higher emotional attachment to the DG brand  41 % greater loyalty toward DG. Can Face book boost sales? Rice University researchers found that Face book fans of a store chain made 36 % more visits than other customers. Published in HBR March edition: http://hbr.org/2010/03/one-cafe-chains-facebook-experiment/ar/1
  24. 24. LinkedIn Salesmanship thru on LinkedIn  Streamlines your sales process  Easy to find decision-makers job title and company  Much easier than using a mailing list  Easy to find statistics about a company and business news,  Easy to break the ice (same university, location)  LinkedIn answers helps position you as an expert
  25. 25. Leads Social media channels allow you to mind read from afar. Twitter stream from the last two days
  26. 26. Assessment Social media channels provide insight on what potential clients are working, their Challenges Competitor analysis
  27. 27. Social Media Best Practices  Be in the conversation, ask/ answer questions  Be helpful. Pay attention to the conversation  Answer questions honestly and fairly  Be available when people want to be heard  Be a part of the online community  Be visible and authentic
  28. 28. How can you use Social Media Build streams of information that monitor products, needs, trends, competition and customers Share and filter thru CRM or tools such as Yammer.com or Cotweet.com Build Listening Channels
  29. 29. How can YOU use Online Marketing  As a Career  Part of day to day work  Market Research  Family Business  Entrepreneurship
  30. 30. Advantages  Dynamic  Pay Scale is comparatively high  Fun, Challenging  While studying/anywhere/Anytime  Example – Naukri search
  31. 31. Day to Day Online Marketing  Online Reputation Mgmt  Interconnection with organization  Market Research  Effective search  Understand decision makers  Easy to new Connection  Holistic approach
  32. 32. Entrepreneurship  Cost effective  Easy to start your own business online  No capital required, free resources  Options – Freelancer, Startup  Partnership  Can be used in any industry  Family business  Resources for everything
  33. 33. Thank You Suresh Babu Ph: 9731388721 Email: suresh941@gmail.com Blog: http://searchenginedetails.com LinkedIn: http://in.linkedin.com/in/seosuresh Twitter: @seobangalore

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