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Analytics The Big Picture Data Collection Data Cleaning /organizing Data Analysis Publishing Results Lot of tools available in market, doing a decent Job Tools/Human Interface based on organization requirement Mostly Human Interface Dashboard KPI’s etc In simple words; It’s a process of arriving at an optimal and realistic decision based on existing data Gone are the days when managers take decisions based on experience and instincts, we are in an era where every decision taken, is backed by Data.
Web Analytics Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. There are two categories of web analytics; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions