Proprietary
Open
Two opposing levels of source code freeness and some companies, who have choosen between one.

Proprietary
Open
Instead of being opaque ”black boxes” companies have their own internal structure.

Proprietary
Open
One way to think a company is to see it as a container for different units, which are containers themselves.

Media
Proprietary!
Open!
Companies use media for getting their announcements through.

Media
Media-domain here consists of one-way broadcasters.

Media
Seeming connections might hide smaller units. Units might have ”cross-company” conversational pipes.

Media
Media-units have their eyes and ears toward possible news sources.

Media
Both, the carefully segmented or general news, can benefit from synergy of broadcastings.

Media
An individual or an interest group might have valuable information for a company, unit of it and the media.

Media
General interest levels grow. A company merges with another. Old connections might stay.

Open
Proprietary
Media
Another company chooses to become both: open and proprietary. Some old connections stay intact.

Blogs
Open
Proprietary
Startup
Open
Proprietary
Blogs
Blogs
Line between old-media and new media becomes blurry as blogs appear. A company test thinnes of ice.

Open
Blogs
Startup
Proprietary
Blogs
Blogs
Quality bloggers get hired by media companies. Reasonings between open and proprietary clarify.

Blogs
Premium Open
Startup
Closed
Blogs
Blogs
Level of public and other discussions grow. Global corporations buy influencers and offer premium services.

Startup
Blogs Startup
Premium Open
Startup Startup
Startup Startup
Private
Proprietary
Blogs
Blogs
Too much news for any single media unit to publish it. Open movement grows. More premium services.

Startup Startup
Startup
Startup
Premium Open
Startup
Startup
Startup Startup
Startup
Startup
Private
Proprietary
Private Private
Blogs
Private networks tend to have a will to form connections between individuals, not units.

Startup Startup
Startup
Startup
Startup
Premium Open
Startup Startup
Startup
Startup Startup Startup
Startup
Startup
Private
Private
Private
Startup
Proprietary
Private Blogs
People become more aware about the concept of social capital. More private networks.

Startup Startup
Startup
Startup
Startup
Premium Open
Startup Startup
Startup
Startup Startup Startup
Startup
Blogs
Startup
Blogs
Blogs
Private
Private
Private
Startup
Proprietary
Private Blogs
Levels of two-way -connections and many to many -conversations increase sharply.

Startup Startup
Startup
Startup
Startup
Premium Open
Startup Startup
Private
Startup
Startup Startup Startup
Startup
Blogs
Startup
Blogs
Private
Blogs
Private
Premium Private
Private
Startup
Premium
Proprietary
Private Blogs
More published information, more conversation = more mess.

Startup Startup
Startup Startup
Startup
Private
Blogs
Open
Startup
Premium
Startup
Startup Blogs
Startup Startup
Startup
Startup Startup
Private
Private
Blogs
Private
Startup Private
Premium
Premium
Proprietary
Private
Blogs Blogs
Media has awaited this moment. There are still many strong and trusted media brands.

Premium
Internet providers
Quality
information
Crackers
Private
Proprietary
Security firms
B-Media
Open
GhostNet
A-Media
Quantity information
Blogs
Future scenario 1: Most of the quality content and application become with a price-tag and guards.

Crackers
GhostNet
Premium
Internet providers Open
Security firms
Quantity
Quality
information
information
Media
Private
Proprietary
Blogs
Future scenario 2: Internet just grows and there will be lots of something for everyone.

GhostNet
Private
Quality
information
Control
Crackers
Internet providers Security firms
Quantity information
Internet providers Security firms
Open
Blogs
B-Media
Future scenario 3: Only elite has access to the quality information. Internet becomes a huge playground.

Thought started from charting open movement and proprietary, took a look at
internal connections between units and individuals, noticed private networks, saw
appearing of blogs, premium services and many startups and finally settled on few
future scenarios. Charts were made using Gliffy, a free charting service, which has
also a premium option available.
Don’t take these too seriously. This was also a test of how much information have to
be left out while trying to express some more or less imagined matter as charts.
- Marko Seppänen, http://hoito.org, 8.4.2009