Perry Goldstein Portfolio

Perry Goldstein Portfolio Retail Co-marketing

Perry Goldstein Personal Profile

Work Experience
Extensive experience in direct marketing to the consumer
23 years at Panasonic in consumer marketing
Developed and managed Co-marketing concept from inception
Engineered Panasonic entry into foreign language markets, including Spanish, Vietnamese, Chinese, Japanese, Armenian, and Korean
Managed feature film product placement
Developed and executed feature film co-marketing promotions
Managed national mobile tour consisting of 4 trucks, 2000+ event days
Managed western U.S. corporate contributions for Panasonic
Worked with nonprofit community groups, community leaders, and government officials
Executed sponsorships with major sports organizations, venues, and athletes
Education
California State University, Long Beach, Bachelor of Arts Communications, radio, TV,film
Resume… At A Glance

“ I’ve worked with Perry on many projects over the last 10 years at Panasonic. He is a passionate, creative, and talented professional who understands the Consumer Electronics channel and who knows how to create winning and successful local channel partner programs. He has developed many local marketing programs that are considered benchmarks for future promotions.” Carol DiStaulo, Media Director Panasonic Corp. of North America Perry and I worked together on corporate citizenship activities for Panasonic Corporation of North America. His work developing relationships with community leaders and local government was an important part of Panasonic’s overall government and public affairs outreach efforts. His many connections to the community, his keen interest in local issues, and his willingness to be a strong advocate enabled him to work successfully with local politicians and ably represent Panasonic in the public arena. Mary Alexander, former Director of Government Relations, Panasonic Corp. of. North America Recommendations

New Product Introduction Lumix Digital Camera Introduction Bruce Dale on “Good Things Utah” ABC TV Salt Lake City Seminar at Abt Electronics, Chicago

Messaging
Execute multimedia campaigns
Tie in corporate brand message with retail ads
Work with local TV, newspaper and radio stations to support events

Brand Integration at Retail Retail ads using corporate theme Panasonic corporate ad Creating synergy at retail Retail print ad Abt Electronics Chicago, IL amazon.com On line ad

Web Marketing National print ad Front page on Panasonic web site Special landing page for retailer hot links Retailer landing page ESPN Radio web site promotion

Web Marketing Asset Syndication Active Product Tours Retail web site brand showcase management Site activity reports

Print Ads

Floor Displays Network solutions display Shaver display Digital camera display

Television

Indoor/Outdoor Signage

Direct Mail

Experiential Marketing
Execution of corporate sponsorships with retail partners
Create interesting activities to engage the consumer
Integrate product demonstration into activity

4 Trucks nationwide
18 month tour
Over 1000 event days
Retail and off site placement
Mobile Marketing 2008 Event Marketing Magazine “Best Mobile Tour Of The Year”

Sponsorships Executed

Corporate Sponsorship Execution San Francisco Giants Father’s Day Shaver Promotion at Fry’s Electronics “ Shave your head with Jerome Williams, S.F. Giants pitcher”

Corporate Sponsorship Execution Olympics
Placement of Olympic themed ads with Channel Partners
Execution of Olympic themed field activities
Celebrity autograph appearance with Mark Spitz Nine time Gold medalist

Corporate Sponsorship Execution Major League Soccer MLS player appearance Soccer movies on plasma TV Camera demo and photo op Soccer video game contest on plasma TV

Free movie tickets with product purchase
Special Private Showings for Fry’s customers
End cap and special store displays to promote offer
Feature Film Marketing Retail Execution

Feature Film Marketing Integration of product placement and retail execution
Actual car from movie with Panasonic electronics inside
7 city tour at retail locations
Private showing of film as Gift-With-Purchase

Kick The Ball In The Penguin’s Legs Win A Prize Soccer obstacle course Photo Op On-Site Event Activities Guaranteed To Draw A Crowd Radio Remote Celebrity Autograph appearance

Trade Shows
Design and execute trade shows
From concept creation to cleanup
Industry only and general public

Universal Studios theme park lot
February, 2001 line show
Executed Universal sponsorship
Used actual movie props to display products

Movie Props
“ The Grinch”
“ The Flintstones”
“ The Mummy Returns”

Ethnic/Foreign Language Specialty Marketing
Spanish
Chinese
Japanese
Vietnamese
Korean
Armenian

“ Town Hall Meeting”
Digital TV transition
Over 500 attendees
Hosted by Univision TV personality
TV coverage
Panasonic store specials
Informative event on digital transition
Spanish Language Market

Spanish Language Market

Iron Chef– Chief Morimoto endorsing Panasonic appliances Japanese Language Market

Chinese Language Market

Community Grassroots Activities
Corporate contributions activities
Work closely with community nonprofit organizations and government

The Special Olympics Summer Games City Of Hope donation March of Dimes Walk America team leader Magic Johnson Kids day

Feature Film Product Placement

Perry Goldstein Portfolio

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