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Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
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Web 2.0

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Perry Burns looks at Web 2.0 and explains what it is and why it is so important

Perry Burns looks at Web 2.0 and explains what it is and why it is so important

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  • 1. Web 2.0 A novice’s guide © 2008 Sales 101 Ltd www.sales-101.co.uk
  • 2. Times they are a changin’ <ul><li>This is big – really big </li></ul><ul><li>Unstoppable </li></ul><ul><li>Affects every aspect of Human endeavour </li></ul><ul><li>Will have a radical effect on every type of communication, personal, business and public services </li></ul><ul><li>Really easy to be an Ostrich </li></ul>
  • 3. So what is it? <ul><li>The official definition: </li></ul><ul><ul><li>Web 2.0 </li></ul></ul><ul><ul><ul><li>From Wikipedia, the free encyclopedia </li></ul></ul></ul><ul><li>On September 30 , 2005 , Tim O'Reilly wrote a piece summarizing his view of Web 2.0. The mind map pictured above (constructed by Markus Angermeier [1] on November 11 , 2005 ) sums up some of the themes of Web 2.0, with example-sites and services attached. </li></ul><ul><li>Web 2.0 is a trend in the use of World Wide Web technology and web design that aims to facilitate creativity , information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services , such as social-networking sites , wikis , blogs , and folksonomies </li></ul><ul><ul><li>What it really is: </li></ul></ul><ul><ul><ul><li>Web sites that aggregate and repackage user produced content </li></ul></ul></ul>
  • 4. What does that mean? <ul><li>The site owner provides the theme or framework </li></ul><ul><li>Users (can) provide (most of) the content </li></ul><ul><li>Owners (can) derive (some kind of) benefit from users attracted to the content </li></ul><ul><li>To stay relevant the content must be current and continuously updated </li></ul>
  • 5. The key Web 2.0 tools <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Social networking </li></ul><ul><li>Video / Audio podcasting </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Webinars </li></ul><ul><li>Email marketing </li></ul><ul><li>Instant call back and chat </li></ul><ul><li>Downloads </li></ul>… and many many more
  • 6. Growing fast
  • 7. It’s popular
  • 8. Join the crowd? <ul><li>“ It is significant that despite the claims of air enthusiasts no battleship has yet been sunk by bombs </li></ul><ul><li>Caption for a photograph of the U.S.S. Arizona in the program for the Army-Navy game, Nov. 29, 1941, eight days before the Arizona sank at Pearl Harbor. </li></ul><ul><li>“ Among the really difficult problems of the world, [the Arab-Israeli conflict is] one of the simplest and most manageable.” </li></ul><ul><li>Walter Lippman, newspaper column, April 27, 1948. </li></ul>
  • 9. So now you know <ul><li>This is going to be very significant </li></ul><ul><li>It is going to impact all aspects of business strategy </li></ul><ul><li>You can’t wait for it to bed down – it’s a monster </li></ul><ul><li>It’s not going to go away </li></ul>
  • 10. Web 2.0 http://www.sales101.co.uk

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