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Online Marketing for Small Businesses

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Presentation used at the online marketing seminar that was delivered to over 100 small businesses at CenturyLink's headquarters in Monroe, LA on Thursday, August 25, 2011.

Presentation used at the online marketing seminar that was delivered to over 100 small businesses at CenturyLink's headquarters in Monroe, LA on Thursday, August 25, 2011.

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  • 1. Online Marketing for Small Businesses
    How to get local leads from the Internet
  • 2. 2
    Online Marketing Seminar Agenda
    Web Site
    • Conversion Friendly
    • 3. Search Engine Friendly
    Search Engine Optimization
    • On-Page SEO Factors
    • 4. Off-Page SEO Factors
    Search Engine Marketing
    • Getting Found Online
    • 5. Geo-Targeting
    • 6. Keyword Research
    • 7. Campaign Management
    • 8. Proprietary Bidding Technology
    Local Business Listings
    Local Online Directories
    • Local Search Ecosystem
    • 11. YP.com
    Online Video
    • YouTube
    • 12. Distribution Network
    Questions & Answers
  • 13. 3
    Conversion Friendly Web Site
    • Local number listed
    • 14. Specific locations covered
    • 15. Contact form
    • 16. Strong call-to-action
    • 17. Special offers
    • 18. Smooth navigation
    • 19. Complete service offerings
    • 20. Pages aligned with specific keywords
  • 4
    Search Engine Optimization – On-Page Factors
    <title>Louisiana Bankruptcy Attorney | Shreveport | Bossier City |
    Baton Rouge | Lake Charles | Monroe | Lafayette</title>
    <meta name="keywords" content="law firm, law office, legal advice,
    lawyer, attorney, lawyers, attorneys, bankruptcy, chapter 7, chapter
    13, foreclosure, repossession, garnishment, creditor harassment" />
    <meta name="description" content="Simon, Fitzgerald, Cooke, Reed and
    Welch handles Chapter 7 and Chapter 13 bankruptcy across Louisiana.
    Free consultation at 888-341-8091." />
    <h1>Louisiana's Oldest Bankruptcy Law Firm</h1>
    <h2>Relief From Debt • Relief From Creditors</h2>
    <body>Simon, Fitzgerald, Cooke, Reed and Welch is Louisiana's oldest
    Bankruptcy law firm. Bankruptcy is all that we do. We represent
    individuals and businesses in bankruptcy. We are committed to
    assisting our clients in making informed decisions to resolve
    financial problems. We represent clients in almost every part of
    Louisiana with offices in Shreveport, Baton Rouge, Lake Charles
    and Bossier City.
    Bankruptcy can provide an opportunity to get a fresh financial start
    and end the constant stress of financial problems. We understand
    that filing for bankruptcy is a big step, and you probably have
    many questions and fears.</body>
  • 21. 5
    Search Engine Optimization – On-Page Factors
    <title>Bossier City Louisiana Chapter 13 Bankruptcy Attorney |
    Shreveport Debt Repayment Lawyer | Stop Foreclosure on Home </title>
    <meta name="keywords" content="law firm, law office, legal advice,
    lawyer, attorney, lawyers, attorneys, chapter 13 bankruptcy,
    foreclosure, debts, assets, car" />
    <meta name="description" content=“Chapter 13 bankruptcy lets you
    pay debts over time. Call the Louisiana firm of Simon, Fitzgerald,
    Cooke, Reed and Welch. Free consultation at 888-341-8091." />
    <h1>Louisiana Chapter 13 Bankruptcy Lawyer </h1>
    <h2>Chapter 13 - A Chance to Catch Up and Save Your Home and
    Vehicle</h2>
    <body>If you have regular income but cannot afford to pay all your
    creditors, Chapter 13 bankruptcy puts foreclosure, repossessions,
    and debt collections on hold and provides the breathing room and
    allows you to pay only that portion of your unsecured debts you can
    afford over time. Most Chapter 13 cases do not pay all unsecured
    debt and some cases pay nothing to unsecured creditors. With some
    exceptions, those debts not paid in a Chapter 13 Plan are discharged.
    As the oldest bankruptcy law firm in Louisiana, we have literally
    helped thousands of individuals and families find relief from debt
    and from creditors. Simon, Fitzgerald, Cooke, Reed and Welch offers
    a FREE CONSULTATION with NO UP FRONT ATTORNEY FEES.</body>
  • 22. 6
    Search Engine Optimization – Off-Page Factors
  • 23. Search Engine Marketing
    7
  • 24. Search Engine Marketing
    8
  • 25. 9
    Search Engine Marketing
    • Search engine marketing allows you to target the audience that matters to you, whether that's prospects and customers across the country or right in your neighborhood.
    • 26. Search engine marketing shows your ads at the precise moment customers are searching on the search engines for your products or services.
  • Search Engine Marketing – Geo-Targeting
    10
  • 27. Search Engine Marketing – Long Tail Keywords
    11
  • 28. 12
    Search Engine Marketing – Campaign Setup
    Campaign Keywords
    Campaign Ad Copy
  • 29. 13
    Search Engine Marketing – Campaign Management
    Perform Keyword
    Research
    Refine Campaign & Keep What Works
    Create Relevant Keywords
    and Ad Groups
    Search Engine
    Marketing
    Management
    Process
    Test Ads and Keywords
    Use Reporting Tools
    to Measure Results
    Create & Optimize Relevant
    Landing Pages
  • 30. 14
    Search Engine Marketing
  • 31. Proprietary Bidding Technology
    Search Term #1
    1.
    Get listed on our network of search engines and directories.
    Search Term #2
    2.
    Select and bid on keywords relevant for your services.
    Search Term #3
    Search Term #4
    Search Term #5
    3.
    Determine best “keyword” and “site” combinations based on:
    •# of Calls Generated
    •# of Emails Generated
    •Website Conversion
    •Click-through Rate
    •Lead Rating
    •Time on Site
    •Traffic Source
    • Bounce Rate
    Search Term #3
    Search Term #2
    Search Term #5
  • 32. 16
    Local Business Listings
  • 33. 17
    Local Business Listings
    Claim and edit your business’s local listings for each of the three major search engines:
    Google Places - www.google.com/places
    Yahoo Local - listings.local.yahoo.com
    Bing Local - www.bing.com/businessportal
  • 34. 18
    Local Online Directories
    Source: “The Local Search Ecosystem”, GetListed.org, Inc. and David Mihm, Inc.
    All logos are the intellectual property of the companies described.
  • 35. 19
    YP.com Distribution Network
  • 36. 20
    YP.com Distribution Network
  • 37. 21
    YP.com Distribution Network
  • 38. 22
    YP.com Distribution Network
  • 39. 23
    Online Video
    Benefits of Online Video
    • Videos generate interest, buzz, inbound links, and web site traffic
    • 40. Videos can help a web site achieve better rankings overall
    • 41. Google’s Universal search provides extra opportunity to drive traffic
  • Online Video Distribution Network
    24
  • 42. 25
    Online Video
  • 43. 26
    Online Video
  • 44. 27
    CenturyLink’s Digital Solutions
  • 45. 28
    Questions & Answers

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