Search Patterns:
How to design a great
 search experience
 GeekGirlMeetup 22 May 2010
     Stockholm, Sweden
       Pernil...
Pernilla Näsfors – Who am I?
80% developer at Euroling, the company behind the
enterprise search engine SiteSeeker for web...
Today I will talk about…
Design patterns for search,
described in the book “Search Patterns”
by Peter Morville and Jeffery...
Best First
Why?
In search, you’re only as good as your first
results.

The top 3 results will draw 80% of the attention.

On most sit...
Best First with Best Bets
Manually mapping the most common queries to
one or more starting points.
Autocomplete
What is Autocomplete?
How?
1. Pick the most common search queries

2. Find the most common inflectional form

3. Make sure all the queries get 1...
Challenges
What will you do when you don’t get any
suggestions?

Match only the relevant parts of a word:

If the user sta...
Federated Search
Federated Search
Involves the simultaneous search of multiple
databases or collections.

                       http://cre...
Few segments gives the best result
…but it does present challenges




        Remember to handle
         the case when you
         don’t get any hits in
 ...
Faceted Navigation
Faceted or Guided Navigation
Search within a segment with facets
When?
Almost ubiquitous in e-commerce given the
availability of structured metadata and the clear
business value of improv...
Query Refinement using keywords from search result
Advanced Search
What?
Includes whatever simple search doesn’t

Often serves as an anti-pattern, a lesson in
what not to do...

Only a few ...
Can be woven into the main search experience

         Kaffexperten                                                       ...
How else might users wish to search?
Think outside the box! Explore by singing (Midomi),
drawing (GazoPa), color (Etsy, SI...
Personalization
Why?
A compelling vision, but personalization
is a hard problem.

What we wanted yesterday or last year
often fails to pre...
Sometimes, personalization really works like magic
Recommendation services such as Last.fm, Glue
or Amazon can find things...
Structured Results
Custom interface based upon the query type
E.g. weather, stock, maps etc.
Actionable Results
Add products to your shopping basket
Unified Discovery
What?
Search rarely stands alone. In most
contexts, users move between modes of
searching, browsing, and asking.

You can ...
Search can be used to create dynamic lists...
…to find related pages, based on page content...
...or to find love...
http://www.youtube.com/watch?v=nnsSUqgkDwU
Recommended reading
Search Patterns
by Peter Morville
and Jeffery Callender

Search pattern library online:
http://searchpatterns.org
Search User Interfaces
by Marti Hearst

Can be read online:
http://www.searchuserinterfaces.com
Tack!
 Thank You!
Asante sana!
Pernilla Näsfors
 @pernillan
 pernillan@gmail.com
 http://se.linkedin.com/in/pernillan
 http://www.slideshare.net/pernilla...
Upcoming SlideShare
Loading in...5
×

Search Patterns: How to design a great search experience

1,589

Published on

A presentation about the design patterns for search
described in the book “Search Patterns”
by Peter Morville and Jeffery Callender, with examples from Swedish websites using the search engine SiteSeeker.

The presentation was held at Geek Girl Meetup May 2010 in Stockholm, Sweden.

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,589
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
29
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Search Patterns: How to design a great search experience"

  1. 1. Search Patterns: How to design a great search experience GeekGirlMeetup 22 May 2010 Stockholm, Sweden Pernilla Näsfors
  2. 2. Pernilla Näsfors – Who am I? 80% developer at Euroling, the company behind the enterprise search engine SiteSeeker for websites, intranets and e-commerce. 20+% IT consultant at my own company Social Polymedia, where Social = Socialt entrepreneurship & Social media and Polymedia = multiple media. The presentation can be found at http://www.slideshare.net/pernillanasfors
  3. 3. Today I will talk about… Design patterns for search, described in the book “Search Patterns” by Peter Morville and Jeffery Callender The slides can be found at http://www.slideshare.net/pernillanasfors
  4. 4. Best First
  5. 5. Why? In search, you’re only as good as your first results. The top 3 results will draw 80% of the attention. On most sites, a few very common queries account for a major percent of searches. A relatively small amount of human effort can make a big impact, by creating Best Bets.
  6. 6. Best First with Best Bets Manually mapping the most common queries to one or more starting points.
  7. 7. Autocomplete
  8. 8. What is Autocomplete?
  9. 9. How? 1. Pick the most common search queries 2. Find the most common inflectional form 3. Make sure all the queries get 1 or more hit 4. Match the typed letters to the suggestions 5. Look for spelling suggestions
  10. 10. Challenges What will you do when you don’t get any suggestions? Match only the relevant parts of a word: If the user starts writing ”me..” you should match ”GeekGirlMeetup” but not ”Bummer”
  11. 11. Federated Search
  12. 12. Federated Search Involves the simultaneous search of multiple databases or collections. http://creativesear.ch
  13. 13. Few segments gives the best result
  14. 14. …but it does present challenges Remember to handle the case when you don’t get any hits in the primary segment
  15. 15. Faceted Navigation
  16. 16. Faceted or Guided Navigation
  17. 17. Search within a segment with facets
  18. 18. When? Almost ubiquitous in e-commerce given the availability of structured metadata and the clear business value of improving findability. How? Usually requires significant investment. Human effort required for defining metadata fields and values. Tagging can be distributed and/or semi- automated.
  19. 19. Query Refinement using keywords from search result
  20. 20. Advanced Search
  21. 21. What? Includes whatever simple search doesn’t Often serves as an anti-pattern, a lesson in what not to do... Only a few users actually use advanced search Is it a user-friendly query builder for novices or a power tool for experts?
  22. 22. Can be woven into the main search experience Kaffexperten espres| espressobryggare 17 espressokopparAndreja Premium10 bra espressobönor Värmeväxlare med 12 isolerad kokare. Sök efter: expressomaskiner Sök nespresso 8 espressomaskin rancillo 5 mjölkskummare automatisk espresso jura 10 Menade du espressomaskiner? gaggia espressomaskin manuell mässing kompakt 7 Visa alla trä ar 46 trä ar på espressomaskiner inom hela butiken 3 personer Johan Svensson Vilken ka emaskin bör jag välja? Ka ekännare Det nns en stor mängd olika ka emaskiner, och det kan vara svårt att veta vilken man ska välja. Dra nytta av vår enkla guide, så hittar 08-519 00 521 du snabbt en maskin som passar dina behov! Jag dricker ka e: ofta ka et ska vara: gott Visa Björn Andrist Espressoexpert Sortera efter: Espressomaskin Gaggia Baby Class 08-519 00 507 Relevans Nya modellen från Gaggia! Lättåtkomlig vatten- Pris tank, backventil och ny design. Ångarm med Namn kulled! Sarina Stranicky Typ Espressomaskiner > Halvautomatiska Ka ealternativ Gaggia 4 495:- Köp 08-519 00 518 Typ: Podsmaskin Brunopasso PD1 Alla 46 En ny podsmaskin från Brunopasso … separata Automatiska 12 termoblock för ånga och espresso, vilket gör att Halvauto 28 man kan skumma mjölk och göra ka e samtidigt … Uppvärmningstiden är under en minut, vilket Manuella 6 gör att maskinen aldrig behöver stå på i onödan. Espressomaskiner > Pods Fabrikat: Brunopasso 4 995:- Köp Alla 46 Ascaso Basic kvarnpaket, svart Jura 8 Ascaso Basic svart, Ascaso ka ekvarn i-mini svart, Promac 10 och 250 g ka e Rancilio 14 Broschyr PDF cachad Gaggia 12 Hölje: Plast, Vikt: 5,5 kg, Vattentank: 2 liter Siemens 2 Storlek: (B X H X D):21 x 31 x 29 cm Bruksanvisning Word cachad Espressomaskiner > Paket Ascaso 5 390:- Köp 1 2 3 4 5 6 7 NÄSTA »
  23. 23. How else might users wish to search? Think outside the box! Explore by singing (Midomi), drawing (GazoPa), color (Etsy, SIGNERAT.se) etc.
  24. 24. Personalization
  25. 25. Why? A compelling vision, but personalization is a hard problem. What we wanted yesterday or last year often fails to predict our interest and wishes today and tomorrow.
  26. 26. Sometimes, personalization really works like magic Recommendation services such as Last.fm, Glue or Amazon can find things using similar tastes.
  27. 27. Structured Results
  28. 28. Custom interface based upon the query type E.g. weather, stock, maps etc.
  29. 29. Actionable Results
  30. 30. Add products to your shopping basket
  31. 31. Unified Discovery
  32. 32. What? Search rarely stands alone. In most contexts, users move between modes of searching, browsing, and asking. You can also use search for other things than it is traditionally used for.
  33. 33. Search can be used to create dynamic lists...
  34. 34. …to find related pages, based on page content...
  35. 35. ...or to find love... http://www.youtube.com/watch?v=nnsSUqgkDwU
  36. 36. Recommended reading
  37. 37. Search Patterns by Peter Morville and Jeffery Callender Search pattern library online: http://searchpatterns.org
  38. 38. Search User Interfaces by Marti Hearst Can be read online: http://www.searchuserinterfaces.com
  39. 39. Tack! Thank You! Asante sana!
  40. 40. Pernilla Näsfors @pernillan pernillan@gmail.com http://se.linkedin.com/in/pernillan http://www.slideshare.net/pernillanasfors @socialpolymedia pernilla@socialpolymedia.se http://www.socialpolymedia.se @siteseeker_blog pernilla@euroling.se http://www.euroling.se
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×