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Use video to strengthen online marketing  Matthew Mamet  Director of Product Marketing  PermissionTV  http://twitter.com/m...
How many contribute to the online discussion at least once a week?  How many use video as part of that discussion, at leas...
Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your onli...
New Direction Utilization of video-based communications, interactive conversations, and “Sales 2.0” practices will lead to...
Give-Get Exchange Lead Capture Form “ Give-Get” Exchange
Video Tools for Brand Building <ul><li>YouTube </li></ul><ul><li>Blip.fm </li></ul><ul><li>Ustream.TV </li></ul><ul><li>Ju...
Where to use video? - Landing Page Offer
Where to use video? - Personalized E-mail
Marketing and Sales Solutions Qualify For Marketing Professionals For Sales Professionals <ul><li>Deploy video to websites...
Golden Rules for being on Camera <ul><li>Be yourself – Authentic </li></ul><ul><li>Be relevant – Engaging </li></ul><ul><l...
We'll do it Live! - Sources of Inspiration <ul><li>Gary Vaynerchuck http://www.WineLibraryTV.com http://garyvaynerchuk.com...
What's Next? – Interactive Video <ul><li>Take control of the video's timeline </li></ul><ul><ul><li>Commentary </li></ul><...
Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input
Final Thought Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales w...
Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissio...
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Use video to strengthen online marketing

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Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales world through interactive technologies, video, and other rich media.

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Transcript of "Use video to strengthen online marketing"

  1. 1. Use video to strengthen online marketing Matthew Mamet Director of Product Marketing PermissionTV http://twitter.com/msmamet
  2. 2. How many contribute to the online discussion at least once a week? How many use video as part of that discussion, at least once a week? Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  3. 3. Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your online community. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  4. 4. New Direction Utilization of video-based communications, interactive conversations, and “Sales 2.0” practices will lead to greater buyer insight, engagement and trust “ Give-Get” Exchange Buyer Seller Key Solutions: Our Core Beliefs <ul><ul><li>Video Communications </li></ul></ul><ul><ul><li>Interactive Conversations </li></ul></ul><ul><ul><li>Sales 2.0 Practices </li></ul></ul>
  5. 5. Give-Get Exchange Lead Capture Form “ Give-Get” Exchange
  6. 6. Video Tools for Brand Building <ul><li>YouTube </li></ul><ul><li>Blip.fm </li></ul><ul><li>Ustream.TV </li></ul><ul><li>Justin.TV </li></ul><ul><li>Livestream.com </li></ul><ul><li>TubeMogul </li></ul><ul><li>VidMetrix </li></ul>Matthew Mamet Director of Product Marketing http://twitter.com/msmamet <ul><li>PermissionTV </li></ul><ul><li>BrightCove </li></ul><ul><li>Ooyala </li></ul><ul><li>FeedRoom </li></ul><ul><li>ThePlatform </li></ul>Personal Tools Professional Tools
  7. 7. Where to use video? - Landing Page Offer
  8. 8. Where to use video? - Personalized E-mail
  9. 9. Marketing and Sales Solutions Qualify For Marketing Professionals For Sales Professionals <ul><li>Deploy video to websites/blogs </li></ul><ul><li>Identify visitor personas </li></ul><ul><li>Qualify visitors </li></ul><ul><li>Capture lead information </li></ul><ul><li>Educate and persuade buyers </li></ul><ul><li>Personal video messages </li></ul><ul><li>Extend into buyer organization </li></ul><ul><li>Build trust and close deal </li></ul><ul><li>Continue dialogue after sale </li></ul><ul><li>Upsell/cross-sell </li></ul>Close
  10. 10. Golden Rules for being on Camera <ul><li>Be yourself – Authentic </li></ul><ul><li>Be relevant – Engaging </li></ul><ul><li>Be listening – Adapt </li></ul><ul><li>Be courageous – Ready to fail </li></ul><ul><li>Be realistic – No Silver Bullets </li></ul>Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  11. 11. We'll do it Live! - Sources of Inspiration <ul><li>Gary Vaynerchuck http://www.WineLibraryTV.com http://garyvaynerchuk.com/ </li></ul><ul><li>Cindi Bigelow finds out who is drinking Bigelow Tea </li></ul><ul><li>http://www.bigelowteablog.com/2009/02/24/latest-bigelow-tea-video-cindi-bigelow-finds-out-who-is-drinking-bigelow-tea-in-new-york-city/ </li></ul><ul><li>Gilmour Gang http://gillmorgang.mevio.com/ </li></ul><ul><li>Hubspot TV http://www.Hubspot.TV </li></ul><ul><li>PermissionTV Live htttp://www.PermissionTV.com/live </li></ul>Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  12. 12. What's Next? – Interactive Video <ul><li>Take control of the video's timeline </li></ul><ul><ul><li>Commentary </li></ul></ul><ul><ul><li>Graphic Overlays </li></ul></ul><ul><ul><li>Hotspots </li></ul></ul><ul><ul><li>Video Linking </li></ul></ul>HotSpots Graphics Overlays Commentary
  13. 13. Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input
  14. 14. Final Thought Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales world through interactive technologies, video, and other rich media. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  15. 15. Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissiontv.com/live
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