Use video to strengthen online marketing

Use video to strengthen online marketing Matthew Mamet Director of Product Marketing PermissionTV http://twitter.com/msmamet

How many contribute to the online discussion at least once a week? How many use video as part of that discussion, at least once a week? Matthew Mamet Director of Product Marketing http://twitter.com/msmamet

Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your online community. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet

New Direction Utilization of video-based communications, interactive conversations, and “Sales 2.0” practices will lead to greater buyer insight, engagement and trust “ Give-Get” Exchange Buyer Seller Key Solutions: Our Core Beliefs
Video Communications
Interactive Conversations
Sales 2.0 Practices

Give-Get Exchange Lead Capture Form “ Give-Get” Exchange

Video Tools for Brand Building
YouTube
Blip.fm
Ustream.TV
Justin.TV
Livestream.com
TubeMogul
VidMetrix
Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
PermissionTV
BrightCove
Ooyala
FeedRoom
ThePlatform
Personal Tools Professional Tools

Where to use video? - Landing Page Offer

Where to use video? - Personalized E-mail

Marketing and Sales Solutions Qualify For Marketing Professionals For Sales Professionals
Deploy video to websites/blogs
Identify visitor personas
Qualify visitors
Capture lead information
Educate and persuade buyers
Personal video messages
Extend into buyer organization
Build trust and close deal
Continue dialogue after sale
Upsell/cross-sell
Close

Golden Rules for being on Camera
Be yourself – Authentic
Be relevant – Engaging
Be listening – Adapt
Be courageous – Ready to fail
Be realistic – No Silver Bullets

We'll do it Live! - Sources of Inspiration
Gary Vaynerchuck http://www.WineLibraryTV.com http://garyvaynerchuk.com/
Cindi Bigelow finds out who is drinking Bigelow Tea
http://www.bigelowteablog.com/2009/02/24/latest-bigelow-tea-video-cindi-bigelow-finds-out-who-is-drinking-bigelow-tea-in-new-york-city/
Gilmour Gang http://gillmorgang.mevio.com/
Hubspot TV http://www.Hubspot.TV
PermissionTV Live htttp://www.PermissionTV.com/live

What's Next? – Interactive Video
Take control of the video's timeline
Commentary
Graphic Overlays
Hotspots
Video Linking
HotSpots Graphics Overlays Commentary

Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input

Final Thought Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales world through interactive technologies, video, and other rich media. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet

Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissiontv.com/live

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Use video to strengthen online marketing

by permissiontv on Jul 23, 2009

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