SlideShare a Scribd company logo
1 of 15
Download to read offline
Use video to strengthen online marketing  Matthew Mamet  Director of Product Marketing  PermissionTV  http://twitter.com/msmamet
How many contribute to the online discussion at least once a week?  How many use video as part of that discussion, at least once a week? Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your online community. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
New Direction Utilization of video-based communications, interactive conversations, and “Sales 2.0” practices will lead to greater buyer insight, engagement and trust “ Give-Get” Exchange Buyer Seller Key Solutions: Our Core Beliefs ,[object Object],[object Object],[object Object]
Give-Get Exchange Lead Capture Form “ Give-Get” Exchange
Video Tools for Brand Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matthew Mamet Director of Product Marketing http://twitter.com/msmamet ,[object Object],[object Object],[object Object],[object Object],[object Object],Personal Tools Professional Tools
Where to use video? - Landing Page Offer
Where to use video? - Personalized E-mail
Marketing and Sales Solutions Qualify For Marketing Professionals For Sales Professionals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Close
Golden Rules for being on Camera ,[object Object],[object Object],[object Object],[object Object],[object Object],Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
We'll do it Live! - Sources of Inspiration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
What's Next? – Interactive Video ,[object Object],[object Object],[object Object],[object Object],[object Object],HotSpots Graphics Overlays Commentary
Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input
Final Thought Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales world through interactive technologies, video, and other rich media. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissiontv.com/live

More Related Content

What's hot

Becoming a Consumer-Centric-Thinking Organization
Becoming a Consumer-Centric-Thinking OrganizationBecoming a Consumer-Centric-Thinking Organization
Becoming a Consumer-Centric-Thinking OrganizationTom De Ruyck
 
What is big idea mastermind
What is big idea mastermind What is big idea mastermind
What is big idea mastermind Wei Liam Hoo
 
Network marketing tips
Network marketing tipsNetwork marketing tips
Network marketing tipsPaul Turner
 
Get Both Sides of the Brain into Gear in 2014
Get Both Sides of the Brain into Gear in 2014Get Both Sides of the Brain into Gear in 2014
Get Both Sides of the Brain into Gear in 2014Marketo
 

What's hot (6)

Video Marketing Launch Webinar
Video Marketing Launch WebinarVideo Marketing Launch Webinar
Video Marketing Launch Webinar
 
Becoming a Consumer-Centric-Thinking Organization
Becoming a Consumer-Centric-Thinking OrganizationBecoming a Consumer-Centric-Thinking Organization
Becoming a Consumer-Centric-Thinking Organization
 
What is big idea mastermind
What is big idea mastermind What is big idea mastermind
What is big idea mastermind
 
Top mlm earners
Top mlm earnersTop mlm earners
Top mlm earners
 
Network marketing tips
Network marketing tipsNetwork marketing tips
Network marketing tips
 
Get Both Sides of the Brain into Gear in 2014
Get Both Sides of the Brain into Gear in 2014Get Both Sides of the Brain into Gear in 2014
Get Both Sides of the Brain into Gear in 2014
 

Similar to Use video to strengthen online marketing

Social Video For Business Vistage Talk April 28
Social Video For Business Vistage Talk April 28Social Video For Business Vistage Talk April 28
Social Video For Business Vistage Talk April 28Doug Lehman
 
Using video online to increase sales slideshare
Using video online to increase sales slideshareUsing video online to increase sales slideshare
Using video online to increase sales slideshareDIYMarketers
 
Video Marketing with Marketo Engage
Video Marketing with Marketo EngageVideo Marketing with Marketo Engage
Video Marketing with Marketo EngageMarketo
 
DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics Kelley Howard
 
Unlock the Power of Video
Unlock the Power of VideoUnlock the Power of Video
Unlock the Power of VideoMarketo
 
5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTubeHall_
 
Bc socialmediasummit 26062015
Bc socialmediasummit 26062015Bc socialmediasummit 26062015
Bc socialmediasummit 26062015Be Connect
 
Video marketing secrets
Video marketing secretsVideo marketing secrets
Video marketing secretsFlora Runyenje
 
Online Video Marketing: Tips, Types of Videos To Create & How To Promote Them
Online Video Marketing: Tips, Types of Videos To Create & How To Promote ThemOnline Video Marketing: Tips, Types of Videos To Create & How To Promote Them
Online Video Marketing: Tips, Types of Videos To Create & How To Promote ThemBloominari
 
How to make VIRAL Promotions- By MarketingYogi
How to make VIRAL Promotions- By MarketingYogiHow to make VIRAL Promotions- By MarketingYogi
How to make VIRAL Promotions- By MarketingYogiMarketing Yogi
 
Video Marketing with Press Releases
Video Marketing with Press ReleasesVideo Marketing with Press Releases
Video Marketing with Press ReleasesMark Robertson ⏩
 
The power of video email webinar
The power of video email webinarThe power of video email webinar
The power of video email webinarMaster of Code
 
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...magnetmedia
 

Similar to Use video to strengthen online marketing (20)

Social Video For Business Vistage Talk April 28
Social Video For Business Vistage Talk April 28Social Video For Business Vistage Talk April 28
Social Video For Business Vistage Talk April 28
 
Using video online to increase sales slideshare
Using video online to increase sales slideshareUsing video online to increase sales slideshare
Using video online to increase sales slideshare
 
Video Marketing with Marketo Engage
Video Marketing with Marketo EngageVideo Marketing with Marketo Engage
Video Marketing with Marketo Engage
 
Six Secrets
Six SecretsSix Secrets
Six Secrets
 
NYC HUG Q4 - Unlocking the Power of Video
NYC HUG Q4 - Unlocking the Power of VideoNYC HUG Q4 - Unlocking the Power of Video
NYC HUG Q4 - Unlocking the Power of Video
 
Activate the application
Activate the applicationActivate the application
Activate the application
 
DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics
 
Unlock the Power of Video
Unlock the Power of VideoUnlock the Power of Video
Unlock the Power of Video
 
Youtube Video marketing secrets
Youtube Video marketing secretsYoutube Video marketing secrets
Youtube Video marketing secrets
 
5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube
 
Ypn session 4
Ypn session 4Ypn session 4
Ypn session 4
 
Bc socialmediasummit 26062015
Bc socialmediasummit 26062015Bc socialmediasummit 26062015
Bc socialmediasummit 26062015
 
Video marketing secrets
Video marketing secretsVideo marketing secrets
Video marketing secrets
 
Start Smart, Scale Up, And Stand Out With Video
Start Smart, Scale Up, And Stand Out With VideoStart Smart, Scale Up, And Stand Out With Video
Start Smart, Scale Up, And Stand Out With Video
 
Online Video Marketing: Tips, Types of Videos To Create & How To Promote Them
Online Video Marketing: Tips, Types of Videos To Create & How To Promote ThemOnline Video Marketing: Tips, Types of Videos To Create & How To Promote Them
Online Video Marketing: Tips, Types of Videos To Create & How To Promote Them
 
How to make VIRAL Promotions- By MarketingYogi
How to make VIRAL Promotions- By MarketingYogiHow to make VIRAL Promotions- By MarketingYogi
How to make VIRAL Promotions- By MarketingYogi
 
Video Marketing with Press Releases
Video Marketing with Press ReleasesVideo Marketing with Press Releases
Video Marketing with Press Releases
 
The power of video email webinar
The power of video email webinarThe power of video email webinar
The power of video email webinar
 
YouTube for Business
YouTube for BusinessYouTube for Business
YouTube for Business
 
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
 

Recently uploaded

14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills sgodxzyrox
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryDennisViau
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionRight Direction Aero
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxShainaMaheshwari1
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesLPI ONG
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandakashm530190
 

Recently uploaded (20)

14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills s
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the Industry
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right Direction
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de Operaciones
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
WAM Corporate Presentation Mar 12 2024_Video.pdf
WAM Corporate Presentation Mar 12 2024_Video.pdfWAM Corporate Presentation Mar 12 2024_Video.pdf
WAM Corporate Presentation Mar 12 2024_Video.pdf
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brand
 

Use video to strengthen online marketing

  • 1. Use video to strengthen online marketing Matthew Mamet Director of Product Marketing PermissionTV http://twitter.com/msmamet
  • 2. How many contribute to the online discussion at least once a week? How many use video as part of that discussion, at least once a week? Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  • 3. Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your online community. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  • 4.
  • 5. Give-Get Exchange Lead Capture Form “ Give-Get” Exchange
  • 6.
  • 7. Where to use video? - Landing Page Offer
  • 8. Where to use video? - Personalized E-mail
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input
  • 14. Final Thought Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales world through interactive technologies, video, and other rich media. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  • 15. Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissiontv.com/live