Use video to strengthen online marketing

Use video to strengthen online marketing Matthew Mamet Director of Product Marketing PermissionTV http://twitter.com/msmamet

How many contribute to the online discussion at least once a week? How many use video as part of that discussion, at least once a week? Matthew Mamet Director of Product Marketing http://twitter.com/msmamet

Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your online community. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet

New Direction Utilization of video-based communications, interactive conversations, and “Sales 2.0” practices will lead to greater buyer insight, engagement and trust “ Give-Get” Exchange Buyer Seller Key Solutions: Our Core Beliefs

Video Communications

Interactive Conversations

Sales 2.0 Practices

Give-Get Exchange Lead Capture Form “ Give-Get” Exchange

Video Tools for Brand Building

YouTube

Blip.fm

Ustream.TV

Justin.TV

Livestream.com

TubeMogul

VidMetrix

Matthew Mamet Director of Product Marketing http://twitter.com/msmamet

PermissionTV

BrightCove

Ooyala

FeedRoom

ThePlatform

Personal Tools Professional Tools

Where to use video? - Landing Page Offer

Where to use video? - Personalized E-mail

Marketing and Sales Solutions Qualify For Marketing Professionals For Sales Professionals

Deploy video to websites/blogs

Identify visitor personas

Qualify visitors

Capture lead information

Educate and persuade buyers

Personal video messages

Extend into buyer organization

Build trust and close deal

Continue dialogue after sale

Upsell/cross-sell

Close

Golden Rules for being on Camera

Be yourself – Authentic

Be relevant – Engaging

Be listening – Adapt

Be courageous – Ready to fail

Be realistic – No Silver Bullets

We'll do it Live! - Sources of Inspiration

Gary Vaynerchuck http://www.WineLibraryTV.com http://garyvaynerchuk.com/

Cindi Bigelow finds out who is drinking Bigelow Tea

http://www.bigelowteablog.com/2009/02/24/latest-bigelow-tea-video-cindi-bigelow-finds-out-who-is-drinking-bigelow-tea-in-new-york-city/

Gilmour Gang http://gillmorgang.mevio.com/

Hubspot TV http://www.Hubspot.TV

PermissionTV Live htttp://www.PermissionTV.com/live

What's Next? – Interactive Video

Take control of the video's timeline

Commentary

Graphic Overlays

Hotspots

Video Linking

HotSpots Graphics Overlays Commentary

Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input

Final Thought Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales world through interactive technologies, video, and other rich media. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet

Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissiontv.com/live