Social Media Jungle Boston - Matthew Mamet

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Matthew's notes from Social Media Jungle Boston, on the topic - "Using online video to strengthen your relationship with your online community"

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Social Media Jungle Boston - Matthew Mamet

  1. 1. Using online video to strengthen your relationship with your online community Matthew Mamet Director of Product Marketing PermissionTV
  2. 2. How many contribute to the online discussion at least once a week? How many use video as part of that discussion, at least once a week? Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  3. 3. Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your online community. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  4. 4. Video is a storytelling medium. If a picture is worth a thousand words, what's 24 frames per second worth? “ 86% of us deliberately use Internet video to alter their moods.” People seek videos which projected the emotional state the wish to achieve . Emotion, Engagement and Internet Video , Dec. 2008 Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  5. 5. Be yourself – Authentic Be relevant – Engaging Be listening – Adapt Be courageous – Ready to fail Be realistic – No Silver Bullets Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  6. 6. Spectrum of Video Experiences Greater Integration More Complex User Experience Low Medium High Increased Cost & Delivery Time HTML Playlist Companion Ads Custom Embed Custom Navigation Custom Design Voting & Polling Commerce, Favs, ++ User Gen Standard Player Nav + RE System Ad Severs, Search, ++
  7. 7. Assessing a Video Application <ul><li>Presentation </li></ul><ul><li>hierarchical navigation </li></ul><ul><li>catalog browsing </li></ul><ul><li>search </li></ul><ul><li>configurable displays </li></ul><ul><li>Interactivity </li></ul><ul><li>sub-titles/commentary </li></ul><ul><li>clickable graphics </li></ul><ul><li>hotspotting/moving graphics </li></ul><ul><li>polls/forms </li></ul><ul><li>voting sessions </li></ul><ul><li>viewer notes </li></ul>1. What is the complexity of the User Experience ? <ul><li>Data/Information </li></ul><ul><li>amount of custom data </li></ul><ul><li>relationships between custom data </li></ul><ul><li>update frequency </li></ul><ul><li>3 rd Party Integration </li></ul><ul><li>ad servers </li></ul><ul><li>content management systems </li></ul><ul><li>commerce systems </li></ul><ul><li>reporting </li></ul><ul><li>social network </li></ul><ul><li>search service </li></ul><ul><li>syndication control </li></ul>2. How much Integration is required ?
  8. 8. Video Tools for Personal Brand Building <ul><li>YouTube </li></ul><ul><li>Blip.fm </li></ul><ul><li>Ustream.TV </li></ul><ul><li>Justin.TV </li></ul><ul><li>TubeMogul </li></ul><ul><li>VidMetrix </li></ul>Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  9. 9. Video Tools for Professional Brands <ul><li>PermissionTV </li></ul><ul><li>BrightCove </li></ul><ul><li>Ooyala </li></ul><ul><li>FeedRoom </li></ul><ul><li>ThePlatform </li></ul>Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  10. 10. Video 2.0 – Interactive Video <ul><li>Take control of the video's timeline </li></ul><ul><ul><li>Commentary </li></ul></ul><ul><ul><li>Graphic Overlays </li></ul></ul><ul><ul><li>Hotspots </li></ul></ul><ul><ul><li>Video Linking </li></ul></ul>HotSpots Graphics Overlays Commentary
  11. 11. Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input
  12. 12. Sources of Inspiration <ul><li>Gary V </li></ul><ul><li>Bigelow Tea </li></ul><ul><li>Gilmour Gang </li></ul><ul><li>Hubspot TV </li></ul><ul><li>PermissionTV Live </li></ul>Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  13. 13. Final Thought – Start NOW The only thing preventing you from starting is YOU. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  14. 14. Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissiontv.com/live

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