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International Coalition 2006
 

International Coalition 2006

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    International Coalition 2006 International Coalition 2006 Presentation Transcript

    • International Coalition of Historic Site Museums of Conscience June 2006
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    • Museum Background
      • The Mission
      • The National Civil Rights Museum, located at the Lorraine Motel, the assassination site of Dr. Martin Luther King, Jr., chronicles key episodes of the American civil rights movement and the legacy of this movement to inspire participation in civil and human rights efforts globally, through our collections, exhibitions, and educational programs.
    • 1968 2006
    • History Highlights
      • 1968 -Lorraine Motel closes after King’s assassination
      • 1982 -Property foreclose -Dr. Martin Luther King, Jr. -Memorial Foundation formed -Foundation purchased property at foreclosure
      • 1982 – 1987 -Fundraising campaign mounted
      • 1991 -National Civil Rights Museum opens
    • The Physical Site
      • 4 acres of land; 2 buildings
      • 40,000 sq. ft; 36,123 sq. ft. gallery/exhibit space
      • Chronicles civil rights history – 1600’s to present
      • 2 museum shops, auditorium, 19 exhibit halls
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    • Initial Funding of Museum
      • $4.4 million - State of Tennessee
      • $2.2 million - County Government
      • $2.2 million - City Government
      • $400,000 - Pitt Hyde
      • $925,000 - Fed Ex., 1 st TN, Dunavant Enterprises, Malone & Hyde, Browning Ferris Industries, Plough
      • Operated under lease agreement with State.
    • Key Facts
      • 150,000 visitors annually; 40,000 school children
      • Signature event: Freedom Award
      • Changing Exhibits – 2 - 4 annually
    • TOTAL OPERATING REVENUE Fiscal Year Ended June 30, 2004 $3,322,666
    • OPERATING EXPENSES Total for fiscal 03-04 year – $3,325,960.75
    • Development Plan
      • Interpreting History Through a Historic Site
      • Museum rated best:
        • Site is the assassination site of Dr. Martin Luther King, Jr.
        • Lorraine Motel façade has been preserved to reflect the exterior of the 1960’s
        • Guests are transported back in time in courtyard with 1960’s motel look & period cards
        • A video presentation explains the temper of the times
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    • Development Plan
        • Galleries chronicle seminal events and people of movement
        • Interactive panels and videos place you in Little Rock, Birmingham, Memphis, or Selma
        • Building across the street represents site from which the fatal shot was fired
        • Guided tours are sometimes led by associates of King
        • Living history tours dramatically depict seminal events & presenters often engage in dialogue
    •  
    • Development Plan
        • Guests feel the turbulence and chaos as audio levels crescendo dogs attacking people, and fire hoses raining water
        • The two original hotel rooms are pressured and emulate look at time of assassination
        • An audio plays a timeless spiritual “Precious Lord,” King’s favorite song, performed at funeral
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    • Development Plan
      • Museum Rated: Better:
      • Activity: Conference on Freedom
        • Held in conjunction with Freedom Award
        • Centered around civil/human rights issue
        • Integrating scholars and opinion leaders on panel
        • Panel discussion & workshops using past history to inform discussions
      Programs That Stimulate Dialogue
    • Development Plan
        • Topics included: The Rights of Children, Civil Rights & the Urban Crises, The Struggle Revisited, Lessons in Diversity, Power of the Image
        • Conference involved 1.5 day event with an opening lecture, 2-3 concurrent sessions in morning; luncheon speaker, 4 or 5 sessions in afternoon
      Programs That Stimulate Dialogue
    • Development Plan
        • Short 5 – 10 minute presentation by panelists; balance of session questions from audience
        • Panelists represented a broad cross section of opinion leaders and practitioners
        • Student delegates from colleges won scholarships via essays or position papers on the theme
        • Costs for Conference covered by sponsors
      Programs That Stimulate Dialogue
    • Development Plan
        • Participants are challenged to consider their perspective on the issue
        • Participants are encouraged to ask questions of presenters
      Programs That Stimulate Dialogue
    • Development Plan
      • Museum Rated: Better
        • Museum periodically surveys guests on their experience.
        • Solicits areas of improvements via evaluations
        • Guests can share ideas or ask questions via guest books located 3 places throughout Museum.
      Opportunities for Public Involvement in Issues
    • Development Plan
        • Docents or tour guides interact with people; answering questions
        • Forums and panels give opportunity to ask questions or present opposing points of view
        • Visitors don’t currently receive information on where to learn more or how they can get involved.
    • The National Civil Rights Museum Freedom Award
    • Genesis
      • Board of Trustees Brainstorming Session
    • Objectives
      • Recognize heroes & heroines of civil & human rights who sacrificed for a cause
      • Inspire audiences through real life examples
      • Inform & educate on the on-going struggles around the world.
    • Target Audience
      • School Aged Children (13- 18)
      • Adults
      • General Public
    • Past Freedom Award Recipients Bono Smith Powell Mandela Hooks Gorbachev
    • FREEDOM AWARD RECIPIENT
      • Dorothy Height
      • Elie Weisel
      • Andrew Young
      • Yitzhak Rabin
      • Jackie Robinson
      • Colin Powell
      • Mikhail Gorbachev
      • Benjamin Hooks
      • Harry Belafonte
      • Ruby Dee
      • Lech Walesa
      • Nelson Mandela
      • Oscar Arias
      • Sidney Poitier
      • Julian Bond
      • Rigoberta Menchu
      • Bill Clinton
      • John Lewis
      • Bono
      • Oprah Winfrey
      • Paul Rusesabagina
    • Civic Engagement in Planning
      • Broader community, board and staff engaged in selection of honorees.
      • Ten committees formed to execute event
      • Broad community and corporate involvement on event planning committee
      • Receive significant monetary honorarium
        • $50,000 – International Recipient
        • $25,000 – National Recipient
      • Are Required To:
        • Speak at public forum for school children
        • Tour the Museum
        • Participate in interviews to be placed in archives
        • Speak at Awards Ceremony
      Honoree Requirements/Benefits:
    • Community Partners
      • Community Partners:
      • Honoraria: Hyde Family Foundation
      • International Paper
      • Education: Public, private and parochial schools (13 – 18 year olds)
    • Corporations
      • Corporate employees
      • The local media
      • Representatives from other civic organizations
    • Program Structure
      • Tour of Museum: -Honorees, sponsors, board members
      • Public Forum: -Free & open to public, 5,000 to 8,000 participants; mostly school children & general public
      • Public Reception: -Open to attendees at Freedom Award
    • Program Structure
      • VIP Reception -For honorees & sponsors
      • Awards Banquet -1,000 – 2,000 participants purchase tickets or tables
      • -tickets $200 each
      • -tables $1,500 - $35,000
    • Outcomes
      • Most successful fundraiser
      • Broader awareness
      • More informed population about civil & human rights leaders
      • Better understanding of how activism is applied today
      • Better informed about worldwide human rights struggle
    • Learnings
      • Need to capture & preserve discussion with honorees
      • Must more broadly engage others in honoree selection process
      • Must broaden the reach of this program beyond local market via internet
    • Future Programs
      • Wounded in America Traveling Exhibition
      • A. Interpreting History Through a Historic Site
        • Exhibit explores devastation of gun violence and present day impact on individual communities
        • Exhibit objective: Engage individuals in the wave of violence
        • Dr. King and countless movement leaders mortally wounded by gunfire
        • Explore reaction to gun violence then vs. now
    • Future Programs (cont.)
      • B. Engage in Programs That Stimulate Dialogue
      • Program planning will encompass several organizations:
        • Coalition to Stop Gun Violence
        • Mid-South Peace & Justice Center
        • Memphis Police Department
        • Safe Kids Coalition
    • Future Programs (cont.)
        • Children’s Museum
        • Youth Theater Group/Focus Group
        • Girls, Inc.
        • Girls & Boys Club
    • Future Programs (cont.)
      • Program Structure will include:
        • Forum to focus on victims featured in exhibit. Likely to take the form of a panel ; two youth events will be held.
        • Youth events aimed at understanding prevalence of gun violence
        • Ways to redirect energies through dramatic depictions
        • Provide group with a list of websites or community based resources for additional information
    • Obstacles & Challenges
      • Aside from use of technology, how do museums best inform visitors about ways in which they can shape respective issues?
      • How can one encourage more internal ownership of programs?
      • Aside from technology, how does one encourage information exchange among visitors on-site daily?
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