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Social Media For GrantMakers - Florida Philanthropy Summit

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Real examples of foundations using social media to find more effective solutions to social problems.

Real examples of foundations using social media to find more effective solutions to social problems.

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  • Embrace it, or become marginalized in the broader conversations.
  • Farmers, agricultural traders and brokers can gather real-time updates on planting plans and yields on Twitter
  • Some people tweeted that they were taking antibiotics for the flu.  "But antibiotics don't work on the flu, which is a virus, and this practice could contribute to the growing antibiotic resistance problems." - Michael J. Paul and Mark Dredze of John Hopkins University
  •  -Boston Police Department Superintendent John Daly
  •  -Boston Police Department Superintendent John Daly
  •  -Boston Police Department Superintendent John Daly
  •  -Boston Police Department Superintendent John Daly
  • Because you want to be relevant
  • Pittburgh Foundation used a blog, facebook and twitter. They also encouraged their nonprofits to use social media and provided training.
  • This helps them earn the trust of nonprofits they are funding.On PittsburghGives,  the Pittsburgh Foundation encourages people to write their reviews about one of their grantees, or check out reviews.  
  • Leading tool to collect and read insights from beneficiaries of nonprofits
  • Craig Newmark researches his prospective grantees on GreatNonprofits.  Entertainment Foundation reads reviews of beneficiaries on GreatNonprofits.org.
  • Transcript

    • 1. Social Economy and Philanthropy Perla Ni, CEO GreatNonprofits perlani@greatnonprofits.org
    • 2. Social Economy New tools – social media. New structures and financial instruments –B- corporations, impact investing, crowd funding. New approaches – human centered design. The new social economy, term coined by Lucy Bernholtz and Rob Reich - is about deploying these innovations for public good.
    • 3. New Tools In every sector, the walls are coming down. The walls have come down between you, your grantees, and the communities you serve. It‘s so easy to engage, listen and respond. Web-based and mobile technologies used to turn communication into interactive dialogue.
    • 4. + How are new technology tools used in other sectors?
    • 5. Exchange Information ―Whereas agricultural brokers and traders once spent hours conducting telephone surveys with farmers or embarking on so- called windshield surveys, in which they drove down Interstate 80 during harvest season to eyeball crops, they can now gather real-time updates on planting intentions and yields on Twitter. ―
    • 6. Research Medical Research: Two John Hopkins University computer scientists studied 1.5 million health-related tweets. "Tweets showed us that some serious medical misperceptions exist out there.‖
    • 7. Monitoring  Police Departments like Boston: When people start saying, ‗What‘s that smoke coming from the Hancock Tower?‘ or ‗Why is everybody running around Copley Place –- is something going on?‘ — if two or three things come in we look at patterns, trends, something maybe we should be paying attention [to]. So it‘s sort of an early warning system.‖
    • 8. Responding and engaging users California DMV. Reaches 7,443 users per tweet sent Monitor their tweets to see who has problems. Provide answers about DMV to people. Remind people of driving rules
    • 9. Resulted in ―extremely positive impact to customers bychanging their sentiment towards DMV.‖
    • 10. Fascinating Facts about Twitter1. Twitter has over 100 million global active users.2. The first tweet went out on March 21, 2006, by FounderJack Dorsey after a mere 8 days of programming. Itread, ―just setting up my twttr‖.3. 250 Million= average number of tweets per day4. 47% of users have children (Quantcast).5. African and Hispanic-Americans are more than twice aslikely to use Twitter than Caucasians (Pew Research).
    • 11. Fascinating Facts about Facebook
    • 12. + Now YOU: how are donors adopt the new Social Economy?
    • 13. Foundations using Social Media
    • 14. Help Your Grantees Fundraise The Pittsburgh Foundation‘s Day of Giving generated funding for local nonprofits at the rate of nearly $75 per second over the 24-hour giving period. The total raised was almost double compared with Pittsburgh‘s Day of Giving in 2010. Increase due to social media.
    • 15. Help Your Grantees Fundraise Peery Foundation, a family foundation in Palo Alto, promotes its grantees through its social media. One grantee based in SF, received a donation from a funder in Virginia, as a result of a Youtube video that the Peery Foundation posted on its Facebook page.
    • 16. Involve your grantees in yourstrategy  Peery Foundation: Uses a blog to open-source ideas about what they should fund. They also use their blog to be transparent about their grantmaking
    • 17. Listen to Beneficiaries―Do Nothing About MeWithout Me‖Listening and engaging withthe community you are tryingto serve is essential toeffective philanthropy.
    • 18. Separate LivesFor profit-world spends millions on market research. Inphilanthropy, we assume that if we‘re smart, we‘reeducated, we‘ve read books, we‘ve spoken with the nonprofits inthe field, that we know what to fund and who to fund.
    • 19. + New: Human Centered Design  designed based on a close engagement with end users: the people who will be using the solutions.  The approach to problem solving is about practice, not about theory.  Stanford d.school Kenya mobile water project
    • 20. + New: Human Centered Design  Stanford d.school Kenya mobile water project  Travelled to Kenya to assess the need, work with locals on the programming, get user feedback during the pilot  Team included students from University of Nairobi
    • 21. Leading Tool Provider forBeneficiary Reviews Syndicated and distributed model for speed and scale National & International
    • 22. Listen to the feedback ofbeneficiaries Which nonprofits are having an impact on the ground? Which nonprofits are well regarded by people in the community? What are areas where your grantees could improve? Craig Newmark, Entertainment Foundation, are just two funders that read reviews collected by GreatNonprofits about the nonprofits they fund
    • 23. More than 94,000 reviews written by clients orvolunteers about local, regional andnational nonprofits throughout U.S.
    • 24. Crowd-Source Great Ideas
    • 25. Let Your Community Find Solutions Birmingham Community Foundation: Provided $50,000 contest prize to transform this one city block into something cool. It‘s the parking lot just to the right of the two tall chimneys of Alabama Power Company‘s Powell Avenue Steam Plant.
    • 26. Almost 3,000 contestants from 39countries participated in thecontest, greatly exceeding expectations
    • 27. + Here‘s my challenge to you: Are you still intellectually curious? Do you want to make the most impact with your dollars and resources?
    • 28. + You could just go on doing things the same way… Or you can get started on becoming the new version of you.
    • 29. + grant·maker [grant-mey-ker] noun 1. a person of high capacity to be open, to listen to the beneficiaries and nonprofits in their community 2. a distinguished person with excellent persuasive abilities, able to influence and champion support for their grantees 3. a leader who engages the community in the funding process inorder to make the most effective grants related forms grant·mak·ing, adjective
    • 30. Perla Ni, CEO GreatNonprofits perlani@greatnonprofits.org