Pandia Search Engine Intelligence

Slide 1: Search Engine Intelligence by Pandia Susanne and Per Koch Oslo, Norway NOLUG Feb 25 2008 www.pandia.com

Slide 2: On top of search engine news • Intro to Web feeds (RSS/ Atom) • Intro to social bookmarking • Pandia tools • Other recommended sources

Slide 3: What is a web feed? • A web feed is a simple XML text file that contains the headlines, summaries and/or content of the posts of a blog. • You can read the web feed without visiting the web site itself • You can gather the content of several web feeds in one place

Slide 4: Web feeds • Find blogs • Subscribe to feed • Read news in your feed reader • We prefer online feed readers because we’re on the move a lot

Slide 5: 5 great online feed readers • NewsGator • Bloglines Beta • Google Reader • FeedShow • Rojo Let’s take a look at my feed reader!

Slide 7: Social bookmarking • For articles, news stories, web resources, movies, reviews etc. • Add bookmark to the social bookmarking site of your choice • Tag it with concepts that makes sense to you • Makes it easy to return to important sites • Lets you share your stories with friends or groups of friends

Slide 8: 5 great social bookmarking services • Furl • Netvouz • Del.icio.us • Ma.gnolia • Bluedot Let’s take a look at my bookmarks

Slide 10: Pandia’s Search Engine Detective We have gathered all the resources we use to track the search engine scene on one page

Slide 11: www.pandia.com/searchworld/detective.html

Slide 12: This is what you get • A vertical search engine for searching search oriented sites • The latest headlines from the very best sites • Links to all the best blogs, English language as well as Non-English • Links to all the best search engine news sites • Links to all the best discussion forums and social sites • Links to sites for social marketing, PPC, podcasts, link building and spamming

Slide 13: Pandia Search Engine News • Our own blog covering the search engine scene • News articles • Feature articles and “how-to” presentations • Guest writers www.pandia.com/sew/

Slide 14: Our favorite sites • There are two types of search coverage: • News for searchers, researchers and librarians • News for search engine marketing people

Slide 15: Sites for librarians and researchers • Phil Bradley’s blog • Tara Calishain’s Researchbuzz • Gary Price’s Resourceshelf • Google Tutor Phil, Tara and Gary

Slide 16: Search engine industry and SEM news and articles • Search Engine Land (Danny Sullivan & Co) • Search Engine Watch • PageTraffic Blog (Navneet Kaushal) • Marketing Pilgrim (Andy Beal & Co) • Search Engine Journal • John Battelle Danny Sullivan and John Battelle

Slide 17: Search engine marketing social web • Sphinn (Web 2.0 site from Danny Sullivan) • Webmaster World (Brett Tabke & Co) • Search Engine Forums (the original) • Digital Point Forums

Slide 18: Web 2.0 coverage • Sites that cover new forms of information production, dissemination and retrieval • Mashable • Read/Write Web • TechCrunch

Slide 19: And may you all find what you are looking for! www.pandia.com