Search
Engine
Intelligence
by Pandia
Susanne and Per Koch
Oslo, Norway
NOLUG Feb 25 2008
www.pandia.com

On top of search engine news
• Intro to Web feeds (RSS/
Atom)
• Intro to social
bookmarking
• Pandia tools
• Other recommended
sources

What is a web feed?
• A web feed is a simple XML text file that
contains the headlines, summaries and/or
content of the posts of a blog.
• You can read the web feed without visiting
the web site itself
• You can gather the content of several web
feeds in one place

Web feeds
• Find blogs
• Subscribe to feed
• Read news in your feed
reader
• We prefer online feed
readers because we’re on
the move a lot

5 great online feed readers
• NewsGator
• Bloglines Beta
• Google Reader
• FeedShow
• Rojo
Let’s take a look at my feed reader!

Social bookmarking
• For articles, news stories, web resources,
movies, reviews etc.
• Add bookmark to the social bookmarking
site of your choice
• Tag it with concepts that makes sense to you
• Makes it easy to return to important sites
• Lets you share your stories with friends or
groups of friends

5 great social bookmarking services
• Furl
• Netvouz
• Del.icio.us
• Ma.gnolia
• Bluedot
Let’s take a look at my bookmarks

Pandia’s Search Engine
Detective
We have gathered all the resources we use
to track the search engine scene on one
page

www.pandia.com/searchworld/detective.html

This is what you get
• A vertical search engine for searching search
oriented sites
• The latest headlines from the very best sites
• Links to all the best blogs, English language as
well as Non-English
• Links to all the best search engine news sites
• Links to all the best discussion forums and
social sites
• Links to sites for social marketing, PPC,
podcasts, link building and spamming

Pandia Search Engine News
• Our own blog covering the
search engine scene
• News articles
• Feature articles and “how-to”
presentations
• Guest writers
www.pandia.com/sew/

Our favorite sites
• There are two types of
search coverage:
• News for searchers,
researchers and
librarians
• News for search engine
marketing people

Sites for librarians
and researchers
• Phil Bradley’s blog
• Tara Calishain’s Researchbuzz
• Gary Price’s Resourceshelf
• Google Tutor
Phil, Tara and Gary

Search engine industry and SEM
news and articles
• Search Engine Land (Danny
Sullivan & Co)
• Search Engine Watch
• PageTraffic Blog (Navneet
Kaushal)
• Marketing Pilgrim (Andy Beal
& Co)
• Search Engine Journal
• John Battelle Danny Sullivan and John Battelle

Search engine
marketing social web
• Sphinn (Web 2.0 site from
Danny Sullivan)
• Webmaster World (Brett
Tabke & Co)
• Search Engine Forums (the
original)
• Digital Point Forums

Web 2.0 coverage
• Sites that cover new forms of information
production, dissemination and retrieval
• Mashable
• Read/Write Web
• TechCrunch

And may you all find what
you are looking for!
www.pandia.com