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Fast Responsive Design
for Higher Education
1. Background
2. Principles
3. Process
4. Design Best Practices
Agenda
A focus on higher education
Strategy
UX
Design
Development
Social media
iFactory
My brain
Designer
Developer
What is Responsive Design?
A site whose visual display
responds to the device
on which it is used
It’s not...
a separate mobile site
a native app
Principles
1
Create a great user experience
and be extensible / maintainable
2
Don’t dumb down mobile –
offer same functionality
on all devices
3
Prioritize calls to action
4
Avoid an accidental look –
always appear intentional
Process
Use a front-end framework
Step 1: Wireframe
Step 2: Design
Step 3: Prototype
Chrome
Firefox
Safari
IE9+
IE8
Step 4: Build & Test
iPhone
iPad
Android 4 phone
Android 4 tablet
Android 2.3 phone
Design Best Practices
Navigation
Primary navigation & search
Navigation
Mega menus
Navigation
Section navigation
Navigation
Search filters
Navigation
Layout
Manage white space – don’t fear it
Layout
Altering order
Layout
Flexible grid system
Layout
Abbreviating content
Layout
Touch
Hover
and click
conflicts
Touch
Tap targets
Touch
Large and small screens
Touch
Gestures
Touch
Logos, icons, shapes
Resolution
Optimized Not Optimized
1. Let principles drive tradeoffs
2. Prototype to identify problems early
3. Test on the most popular devices
4. Avoid reinventing the wheel by following
	 best practices for design
Time-saving tips
Thank You
Twitter		 @iFactoryBoston

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