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Social Media - a load of crystal balls?

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Paul Squires' presentation from Media140 Bristol, 21/06/10. ...

Paul Squires' presentation from Media140 Bristol, 21/06/10.
References within the presentation are as follows:

Cyberia (1994), Douglas Rushkoff
David Holmgren
360° Touchpoint analysis: Maximising the impact of marketing and sales activities (2009), Spengler / Wirth
William Gibson
Putting crowd wisdom to work (2005), Google
University of North London on Wikipedia

For further information and links:
http://www.pereramedia.com/media140-bristol-presentation

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Social Media - a load of crystal balls? Social Media - a load of crystal balls? Presentation Transcript

  • SOCIAL MEDIA: A LOAD OF CRYSTAL BALLS? Paul Squires
  • ABOUT PERERA “Content and commerce” agency Content: publishing, social media, Intranets, content Commerce: e-commerce, paywalls, business models Part of Perini media group www.pereramedia.com Twitter @pereramedia
  • WHAT DOES THE FUTURE LOOK LIKE?
  • WHAT DOES THE FUTURE LOOK LIKE? Timothy Leary Quoted in Cyberia, Douglas Rushkoff, 1994 By the year 2000, the IC (Inner City) kid will slip on the EyePhone, don a form-fitting computer suit, and start inhabiting electronic environments either self-designed or pulled up from menus. At 9.00am she and her friend in Tokyo will meet in an electronic virtualisation in Malibu Beach for a flirtatious moment. At 9.30am she will meet her biology teacher in an electronic simulation of the heart for a hands-on “you are there” tutorial trip down the circulatory system. At 10am she'll be walking around medieval Verona with members of her English literature seminar to act out a scene from Romeo and Juliet. At 11am she'll walk onto an electronic tennis court for a couple of sets with her pal in Managua. At noon, she'll take off her cyberwear and enjoy a sensual, tasty lunch with her family in their nonelectronic kitchen. 4 © 2010 Perini Networks Europe Ltd
  • WHAT DOES THE FUTURE LOOK LIKE? Timothy Leary Microsoft Surface Wearable iPhone Quoted in Cyberia, computing Douglas Rushkoff, 1994 Second Life By the year 2000, the IC (Inner City) kid will slip on the EyePhone, don a form-fitting computer suit, and start inhabiting electronic environments either self-designed or pulled up from menus. At 9.00am she and her friend in Tokyo will meet in an electronic virtualisation in Malibu Beach for a flirtatious moment. At 9.30am she will meet her biology Serious teacher in an electronic simulation of the heart for a hands-on “you are games there” tutorial trip down the circulatory system. At 10am she'll be walking around medieval Verona with members of her English literature seminar to act out a scene from Romeo and Juliet. At 11am she'll walk onto an electronic tennis court for a couple of sets with her pal in Managua. At noon, she'll take off her cyberwear and enjoy a sensual, tasty lunch with her family in their nonelectronic kitchen. 5 © 2010 Perini Networks Europe Ltd
  • PLANNING WITH SOCIAL MEDIA
  • PLANNING WITH SOCIAL MEDIA 1. Scenario prediction David Holmgren: Four energy futures At this point, which outcome is most likely? 7 © 2010 Perini Networks Europe Ltd
  • PLANNING WITH SOCIAL MEDIA 2. Channel distribution “The future is futu tur already here. It's ady just not very evenly distributed” stri William Gibson Gib 8 © 2010 Perini Networks Europe Ltd
  • PLANNING WITH SOCIAL MEDIA 2. Channel distribution Google's crowdsourced predictive market system Googlers from across the company contribute knowledge and opinions which are aggregated into a forecast by the market. Sometimes, just feeling lucky isn't enough, and these tools can help. http://googleblog.blogspot.com/2005/09/putting-crowd-wisdom-to-work.html 9 © 2010 Perini Networks Europe Ltd
  • PLANNING WITH SOCIAL MEDIA 3. Context and signifiers 10 © 2010 Perini Networks Europe Ltd
  • PLANNING WITH SOCIAL MEDIA You can't predict the future, but you can prepare for it. University of North London advertising campaign Uni of rth ndo ad erti 1993 1993 11 © 2010 Perini Networks Europe Ltd
  • PLANNING WITH SOCIAL MEDIA Develop 3 scenarios for your you business. How can social media help to develop / refine these scenarios? How can your business strategy you be more collaborative? ore oll 12 © 2010 Perini Networks Europe Ltd
  • Perera is a brand of Perini. Perini Networks Europe Ltd. Registered in England 07099941. Registered office: 30 St. Giles, Oxford OX1 3LE, England, UK. No legal liability assumed. Recipient is responsible for verifying authenticity before acting on contents. Views and opinions represent author, not Perini. pereramedia.com