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Ernst Kallus' presentation to OxPub

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Presentation by Ernst Kallus, Director of Digital, OXford University Press, to OxPub 08/03/11. Presentation copyright OUP.

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Jonathan Davis, Assistant Commissioning Editor at Chandos Publishing As part of the team that organises bi-monthly morning networking meetings for the local publishing industry in Oxford, UK, this was our first meeting held...it went rather well: it was a full house! 2 years ago
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Jonathan Davis, Assistant Commissioning Editor at Chandos Publishing Tags workflows oxpub xml digital oxford england publishing 2 years ago

- Ernst Kallus
- Oxford University Press
- OxPub 8 March
- Change from within…
- Or,
- Wake up and smell the XML…
- Revolution, not evolution
A change in the way we publish…
- ‘ Digital’ isn’t an add on, it’s the new business model
- Post publication digital ‘strategy’…
- Author/Edit for print…
- Shoehorn into online/digital formats
- Commission with a print mindset
- Page as master format???
- Reflowable, granular XML/XHTML
- PDF
- HTML
- ePub
- SCORM
- “ Dude, no one is going to buy eBooks…”
- (An American, in publishing, in the late 2000s)
- Technical solution (DAM, eBooks, XML…)
- Strategic approach to content
- Metadata and Taxonomy models
- New workflows and Processes
- Business Process & Culture change
- ‘ Digital’ as an extra process isn’t sustainable
The implications?
- New tools, technologies and skills
- Organisational change
- Cultural adjustment…
- The page is no longer king…