Social Responsibility on the Web
Per Håkansson

Hallvarsson & Halvarsson, March 27, 2009
About


    Strategic internet advisor
✤




    Resides in San Francisco / Silicon Valley
✤




    Startups, internet, p...
Agenda

    Background
✤




    Framework
✤




    Trends
✤




    Business Cases
✤




    Summary
✤




    Questions...
Background

    Very strong philanthropic tradition in Silicon Valley
✤




    The web is partially driven by a mission t...
Framework
- The Triple Bottom Line




                            Profit




                   People           Planet
Major Trends

    Green
✤




    Community Aggregation (crowd sourcing)
✤




    Carbon Footprint
✤




    Social Entre...
Evolution of Consumer Web
                              [Communication tools]
   Internet
   Audience
                    ...
Kiva.org
Connecting people to lend
to alleviate poverty



    Social Entrepreneurship
✤




    Tech and finance savvy tea...
Zipcar
Too many cars on the road



    On-demand rentals
✤




    Plug-in electronic hybrids
✤




    Close to where pe...
SJFund
Venture Capital to positively
impact the world




    Focus on clean tech & green
✤




    High-growth companies
✤
Rouxbe.com
Neutral carbon footprint




    Instructional cooking videos
✤




    Eco-Neutral - “offsetting”
✤

    carbo...
Wattzon.com
Personalizing energy
consumption




    Tracking energy consumption
✤




    Recommends savings
✤




    Cr...
Blurb.com
On-demand publishing




    Print on-demand
✤




    No paper waste
✤




    Printing close to buyer
✤




  ...
Good Magazine
For people who give a damn




    Founded in 2005
✤




    Collaboration between
✤

    individual, busine...
Dopplr
Social network for travelers




    Tracking carbon footprint
✤




    Annual report
✤




    Early stage
✤
Good Guide
Find safe, healthy and green
products


    70,000 products
✤




    iPhone application
✤




    Social impac...
Starbucks
Green games & community




    Strengthening corporate profile
✤




    Fair trade
✤




    Follow on Twitter,...
Brinkster
Server solutions that cares




    SR part of value proposition
✤




    Donates 1% of revenue to
✤

    chari...
Carrotmob.org
Consumer pressure via
group buying power




    Remember letsbuyit.com
✤




    Aggregated consumer buying...
1BOG
One block off the grid




    Organizes communities of
✤

    residents

    Group discounts
✤




    Drive switch ...
EcoTuesday
Green Meetups




    Physical meetups
✤




    Green entrepreneurs
✤




    Member profiles
✤
Summary

    Strong tradition of social responsibility in Silicon Valley
✤




    Recent switch from philanthropy to gree...
Contact &Feedback



    Per Håkansson
✤




    per.hakansson@gmail.com
✤




    www.perhakansson.com
✤
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Social Responsibility

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  • Idealism lives. “Giving back”
    Mini Coopers, hybrids
    YEF, share profit, free coffee, massage, gym et cetera
  • Focus on consumer tech

    sr for employees, community and planet
  • tech people are good at tech tools






  • Disclamer: share holder










  • Social Responsibility

    1. 1. Social Responsibility on the Web Per Håkansson Hallvarsson & Halvarsson, March 27, 2009
    2. 2. About Strategic internet advisor ✤ Resides in San Francisco / Silicon Valley ✤ Startups, internet, product strategy, consumer web ✤ Universum, Icon Medialab, Yahoo!, Blurb ✤ HHG, HSG, Esade, Stanford University ✤
    3. 3. Agenda Background ✤ Framework ✤ Trends ✤ Business Cases ✤ Summary ✤ Questions & Answers ✤
    4. 4. Background Very strong philanthropic tradition in Silicon Valley ✤ The web is partially driven by a mission to change the world ✤ Technology is about solving really hard human problems ✤ Tech people are invaluable - treat them very well ✤ Big clean tech wave driven by Vinod Koshla & Al Gore (KPCB) ✤ Innovation is driven by immigrants (India, China, Europe...) ✤
    5. 5. Framework - The Triple Bottom Line Profit People Planet
    6. 6. Major Trends Green ✤ Community Aggregation (crowd sourcing) ✤ Carbon Footprint ✤ Social Entrepreneurship ✤ Alleviate Poverty ✤ Clean Tech ✤ Public Good ✤
    7. 7. Evolution of Consumer Web [Communication tools] Internet Audience 1.6BN 1.5BN SOCIAL MEDIA Microblogging Mobile 1BN Social Networks Video Calling Comments RSS USG IM Groups Videosharing VoIP API Webmail 0.5BN Blogs Thumbing Forums Photosharing Mosaic MB Tagging Lists Year 1995 2000 2005
    8. 8. Kiva.org Connecting people to lend to alleviate poverty Social Entrepreneurship ✤ Tech and finance savvy team ✤ $65MM in micro loans ✤ Connecting lenders with local ✤ entrepreneurs in developing world
    9. 9. Zipcar Too many cars on the road On-demand rentals ✤ Plug-in electronic hybrids ✤ Close to where people live ✤ Dedicated parking lots across ✤ cities All registration online ✤
    10. 10. SJFund Venture Capital to positively impact the world Focus on clean tech & green ✤ High-growth companies ✤
    11. 11. Rouxbe.com Neutral carbon footprint Instructional cooking videos ✤ Eco-Neutral - “offsetting” ✤ carbon emissions Rouxbe for Life - 15% of ✤ premium service revenue
    12. 12. Wattzon.com Personalizing energy consumption Tracking energy consumption ✤ Recommends savings ✤ Creating awareness ✤ Alternative solutions ✤
    13. 13. Blurb.com On-demand publishing Print on-demand ✤ No paper waste ✤ Printing close to buyer ✤ Introducing green paper ✤
    14. 14. Good Magazine For people who give a damn Founded in 2005 ✤ Collaboration between ✤ individual, businesses and non-profits Articles focused on what is ✤ good for people and planet
    15. 15. Dopplr Social network for travelers Tracking carbon footprint ✤ Annual report ✤ Early stage ✤
    16. 16. Good Guide Find safe, healthy and green products 70,000 products ✤ iPhone application ✤ Social impact of products ✤ World’s largest source ✤ Expert recommendations ✤ Health, green and social ratings ✤
    17. 17. Starbucks Green games & community Strengthening corporate profile ✤ Fair trade ✤ Follow on Twitter, Facebook... ✤ Educational game ✤
    18. 18. Brinkster Server solutions that cares SR part of value proposition ✤ Donates 1% of revenue to ✤ charity
    19. 19. Carrotmob.org Consumer pressure via group buying power Remember letsbuyit.com ✤ Aggregated consumer buying ✤ Early stage ✤
    20. 20. 1BOG One block off the grid Organizes communities of ✤ residents Group discounts ✤ Drive switch to solar power ✤ Follow via RSS, Twitter and ✤ Facebook
    21. 21. EcoTuesday Green Meetups Physical meetups ✤ Green entrepreneurs ✤ Member profiles ✤
    22. 22. Summary Strong tradition of social responsibility in Silicon Valley ✤ Recent switch from philanthropy to green or social ventures ✤ Focus on energy, alleviate poverty and doing good ✤ Crowd sourcing and social media strategic tools ✤ Leverage technology and innovate thinking to do good ✤ Immigrants play a major role in changing the world ✤
    23. 23. Contact &Feedback Per Håkansson ✤ per.hakansson@gmail.com ✤ www.perhakansson.com ✤

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