Magnet Presentation 5 June09

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Presentation at Magnet Communication employer branding seminar about social media in South Africa on June 5, 2009.

Presentation at Magnet Communication employer branding seminar about social media in South Africa on June 5, 2009.

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  • Every new media redefines the previous new media...
  • Every new media redefines the previous new media...
  • Every new media redefines the previous new media...
  • Every new media redefines the previous new media...
  • Every new media redefines the previous new media...
  • Every new media redefines the previous new media...
  • Every new media redefines the previous new media...


























Transcript

  • 1. An Introduction to Social Media Per Håkansson Workshop - June 5, 2009 Johannesburg, South Africa
  • 2. Agenda
  • 3. Agenda About Per Håkansson
  • 4. Agenda About Per Håkansson What is social media?
  • 5. Agenda About Per Håkansson What is social media? Background and major trends
  • 6. Agenda About Per Håkansson What is social media? Background and major trends A few case studies
  • 7. Agenda About Per Håkansson What is social media? Background and major trends A few case studies The promise for employer branding
  • 8. Agenda About Per Håkansson What is social media? Background and major trends A few case studies The promise for employer branding How to get started
  • 9. Agenda About Per Håkansson What is social media? Background and major trends A few case studies The promise for employer branding How to get started Questions?
  • 10. About Per
  • 11. About Per Based in Silicon Valley, USA since 2002
  • 12. About Per Based in Silicon Valley, USA since 2002 15 years internet consumer experience
  • 13. About Per Based in Silicon Valley, USA since 2002 15 years internet consumer experience Icon Medialab, Yahoo!, Blurb, CareerTV
  • 14. About Per Based in Silicon Valley, USA since 2002 15 years internet consumer experience Icon Medialab, Yahoo!, Blurb, CareerTV Focus on product development and innovation
  • 15. About Per Based in Silicon Valley, USA since 2002 15 years internet consumer experience Icon Medialab, Yahoo!, Blurb, CareerTV Focus on product development and innovation Global projects across all continents
  • 16. About Per Based in Silicon Valley, USA since 2002 15 years internet consumer experience Icon Medialab, Yahoo!, Blurb, CareerTV Focus on product development and innovation Global projects across all continents Active in entrepreneurial networks and startups
  • 17. How many are using? [With a show of hands]
  • 18. How many are using? [With a show of hands] Facebook
  • 19. How many are using? [With a show of hands] Facebook LinkedIn / Xing
  • 20. How many are using? [With a show of hands] Facebook LinkedIn / Xing Twitter
  • 21. How many are using? [With a show of hands] Facebook LinkedIn / Xing Twitter Blogging
  • 22. How many are using? [With a show of hands] Facebook LinkedIn / Xing Twitter Blogging Photosharing
  • 23. How many are using? [With a show of hands] Facebook LinkedIn / Xing Twitter Blogging Photosharing Video
  • 24. How many are using? [With a show of hands] Facebook Q&A LinkedIn / Xing Twitter Blogging Photosharing Video
  • 25. How many are using? [With a show of hands] Facebook Q&A LinkedIn / Xing RSS and feeds Twitter Blogging Photosharing Video
  • 26. How many are using? [With a show of hands] Facebook Q&A LinkedIn / Xing RSS and feeds Twitter Podcasting Blogging Photosharing Video
  • 27. How many are using? [With a show of hands] Facebook Q&A LinkedIn / Xing RSS and feeds Twitter Podcasting Blogging Mobile applications Photosharing Video
  • 28. How many are using? [With a show of hands] Facebook Q&A LinkedIn / Xing RSS and feeds Twitter Podcasting Blogging Mobile applications Photosharing Widgets Video
  • 29. What is Social Media?
  • 30. What is Social Media? Talent driven connected conversations
  • 31. What is Social Media? Talent driven connected conversations A set of tools: blogs, wikis, videos, social networks et cetera
  • 32. What is Social Media? Talent driven connected conversations A set of tools: blogs, wikis, videos, social networks et cetera A new ecosystem for human interaction
  • 33. What is Social Media? Talent driven connected conversations A set of tools: blogs, wikis, videos, social networks et cetera A new ecosystem for human interaction Change from mass media to me media
  • 34. The Social Media Toolbox
  • 35. The Social Media Toolbox Social networks
  • 36. The Social Media Toolbox Social networks Podcasting and video
  • 37. The Social Media Toolbox Social networks Podcasting and video Blogging
  • 38. The Social Media Toolbox Social networks Podcasting and video Blogging “Twittering”
  • 39. The Social Media Toolbox Social networks Podcasting and video Blogging “Twittering” Mobile applications
  • 40. The Social Media Toolbox Social networks Podcasting and video Blogging “Twittering” Mobile applications Collaboration tools
  • 41. The Social Media Toolbox Social networks Podcasting and video Blogging “Twittering” Mobile applications Collaboration tools Q&A
  • 42. Trends Driving the Change
  • 43. Trends Driving the Change Technology
  • 44. Trends Driving the Change Technology New internet generation
  • 45. Trends Driving the Change Technology New internet generation Internet & mobile adoption rates
  • 46. Trends Driving the Change Technology New internet generation Internet & mobile adoption rates Networked economy
  • 47. Trends Driving the Change Technology New internet generation Internet & mobile adoption rates Networked economy Media democratization
  • 48. Evolution of Consumer Web Internet [Communication tools] Audience 1.6BN 1.5BN SOCIAL MEDIA MICRO MOBILE BLOGGING PLATFORMS 1BN SOCIAL NETWORKS VIDEO COMMENTS RSS UGC CALLING IM GROUPS API VOIP VIDEOSHARING 0.5BN WEBMAIL BLOGS FORUMS THUMBING MOSAIC PHOTOSHARING MB LISTS TAGGING Year 1995 2000 2005
  • 49. RIGHT NOW talented people are engaging in online conversations about your company as a place to work
  • 50. BUT Only 16%* of companies monitor what’s being said about their brand online Advertising Age, Feb 2009
  • 51. Evolution of communication channels for Employer Branding
  • 52. Evolution of communication channels for Employer Branding Offline events
  • 53. Evolution of communication channels for Employer Branding Offline events Offline advertising
  • 54. Evolution of communication channels for Employer Branding Offline events Offline advertising Print media
  • 55. Evolution of communication channels for Employer Branding Offline events Offline advertising Print media Online corporate and career sites
  • 56. Evolution of communication channels for Employer Branding Offline events Offline advertising Print media Online corporate and career sites Online advertising (keywords and display)
  • 57. Evolution of communication channels for Employer Branding Offline events Offline advertising Print media Online corporate and career sites Online advertising (keywords and display) Social media initiatives (Facebook, Videos et cetera)
  • 58. Evolution of communication channels for Employer Branding Offline events Offline advertising Print media Online corporate and career sites Online advertising (keywords and display) Social media initiatives (Facebook, Videos et cetera) Communities, applications and tools
  • 59. Case Studies Microspotting Ernst & Young on Facebook Twitter Glassdoor Social Mention
  • 60. What Social Media can do for Employer Branding
  • 61. What Social Media can do for Employer Branding Additional realtime research channel
  • 62. What Social Media can do for Employer Branding Additional realtime research channel New platform for interaction with audience
  • 63. What Social Media can do for Employer Branding Additional realtime research channel New platform for interaction with audience Co-creation of content and applications
  • 64. What Social Media can do for Employer Branding Additional realtime research channel New platform for interaction with audience Co-creation of content and applications Innovate the branding and recruiting process
  • 65. What Social Media can do for Employer Branding Additional realtime research channel New platform for interaction with audience Co-creation of content and applications Innovate the branding and recruiting process Building relationships with influencers and “fans”
  • 66. What Social Media can do for Employer Branding Additional realtime research channel New platform for interaction with audience Co-creation of content and applications Innovate the branding and recruiting process Building relationships with influencers and “fans” Complement to traditional communication channels
  • 67. How to get started
  • 68. How to get started Find and listen to your audience
  • 69. How to get started Find and listen to your audience Learn about what matters to them
  • 70. How to get started Find and listen to your audience Learn about what matters to them Engage and participate in conversations
  • 71. How to get started Find and listen to your audience Learn about what matters to them Engage and participate in conversations Grow communities around audience and conversations
  • 72. How to get started Find and listen to your audience Learn about what matters to them Engage and participate in conversations Grow communities around audience and conversations Start small, experiment and fail fast
  • 73. How to get started Find and listen to your audience Learn about what matters to them Engage and participate in conversations Grow communities around audience and conversations Start small, experiment and fail fast Set clear objectives and measure performance
  • 74. Why Social Media projects fail?
  • 75. Why Social Media projects fail? Lack of clear employer value proposition
  • 76. Why Social Media projects fail? Lack of clear employer value proposition Lack of clear vision, objective and strategy
  • 77. Why Social Media projects fail? Lack of clear employer value proposition Lack of clear vision, objective and strategy Lack of knowledge of how to engage
  • 78. Why Social Media projects fail? Lack of clear employer value proposition Lack of clear vision, objective and strategy Lack of knowledge of how to engage Lack of honesty and transparency
  • 79. Why Social Media projects fail? Lack of clear employer value proposition Lack of clear vision, objective and strategy Lack of knowledge of how to engage Lack of honesty and transparency Stuck in the content and mass media mindset
  • 80. Why Social Media projects fail? Lack of clear employer value proposition Lack of clear vision, objective and strategy Lack of knowledge of how to engage Lack of honesty and transparency Stuck in the content and mass media mindset Big, bulky and time-consuming projects
  • 81. Why Social Media projects fail? Lack of clear employer value proposition Lack of clear vision, objective and strategy Lack of knowledge of how to engage Lack of honesty and transparency Stuck in the content and mass media mindset Big, bulky and time-consuming projects Long approval processes; top-down decision-making
  • 82. Questions? Per Håkansson Let’s start a conversation on LinkedIn, Facebook, Twitter, My Blog et cetera per.hakansson@gmail.com www.perhakansson.com Presentation available online via blog and Magnet