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How to Make An App
How to Make An App
How to Make An App
How to Make An App
How to Make An App
How to Make An App
How to Make An App
How to Make An App
How to Make An App
How to Make An App
How to Make An App
How to Make An App
How to Make An App
How to Make An App
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How to Make An App

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  • 1. Make an AppThe Art of Rapid Prototyping @perhakansson
  • 2. Learning OutcomeA cognitive and tactile understanding ofthe powers of simple user experience,rapid prototyping and value creation aspart of the creative process.
  • 3. What: Make a clickable iOS App prototype inunder 90 minutes including revenue model anddistribution strategy, and prepare quick 2-minute demo.How: Using "Job to be done" methodology andrapid prototyping in short, focused sprintsmixed with inspirational examples.
  • 4. 1/5 "Job to be done" Developed by Clay Christensen, HBS Great products have a clear JTBD Individual centric perspective Speed, focus and simplification Fail Fast Forward is inexpensive IF competition THEN look for shortcomings Über: "Take me there" - Verb + me/my and "what"
  • 5. Job to be done: Help me save Why This Matters: Simple interface, Basic features, Accessible, Personalization, Geo-location, Access to my data, Customization
  • 6. Job to be done: Deliver my stuff nowWhy This Matters:Simple interface, Search local products, Quick delivery, Secure payment
  • 7. More "Job to be done" examples: Uber.com Avocado.io Cherry.com Pampers.comBring me there Stay connected Wash my car Track my pregnancy with my partner
  • 8. 2/5 Rapid Paper Prototyping
  • 9. 3/5 Make the App 3 Download POP Create three Use toolbar icons [popapp.in] to clickable screens (If you want) your phone
  • 10. Identify Revenue4/5 Model & Seeding
  • 11. 5/5 Elevator Pitch [Quick 2-min presentation] 1. Max "Thirty seconds" 2. The X and Y: "We are the Flickr for mobile photo sharing" (Instagram) 3. Why, what and how? "Blurb is an easy, affordable and bookstore- quality book making tool"
  • 12. Presentations!Logon to AirPlay on your iOS device.
  • 13. ConnectPer Håkanssonperhakansson.comTwitter: @perhakanssonper.hakansson@gmail.com

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