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Anywhere
 

Anywhere

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    Anywhere Anywhere Presentation Transcript

    • ANYWHERE & EVERYWHERE From “Where are you?” to “Here I am!” Hyper Island Master Class New York, July 21 Per Håkansson
    • About the world beyond physical boundaries.
    • Per
    • Per
    • Per
    • Per
    • Per
    • Per
    • Per
    • Per
    • Per
    • Per
    • 1995
    • + +
    • 9,600 baud = 1.2 KB/s
    • 1996
    • 24/7
    • 1999 Yahoo! IM + produce.yahoo.com
    • “I’m Online!”
    • “Just ping me!”
    • Cloud Applications
    • 2007 + 2008 +
    • 2010
    • Drivers • Values as life / work balance • Simplicity • Technology / infrastructure • Extended battery life • Collaboration tools • Affordability • Concept economy • Increased productivity • Meritocratic networks
    • What’s Your Mobile Story?
    • It wasn’t long ago...
    • Wouldn't it be cool if...
    • WORK SHOP PLAY MOBILITY LIVE LEARN TRAVEL
    • • LBS / LBA Trends • Cross-platform applications • Online and offline • Flash or HTML5? • Android or iPhone? • Web versus native applications • Geo tagging • APIs
    • Mike Arauz @ Undercurrent
    • Location-based Advertising. [Reach, relevance, result.]
    • Google Buys AdMob.
    • Apple Buys Quattro.
    • Barista badge Five check-ins Loyalty programs Check the in-store pulse
    • Results: • 180+ videos generated 35MM video views in 7 days • Most viewed channel on YouTube last week • 94,000 followers on Twitter • 630,000 “Likes” on Facebook
    • The cost of media: nothing.
    • Feed the virus: 1. Create a persona that is strong and on point 2. Seed social networks with invitations to connect 3. Engaged the engaged, famous and influencers 4. Personalize the response and people will compete for inclusion 5. Make it episodic and easy to share 6. Keep the videos simple and short 7. Promote it with tie-ins offline
    • Connecting the dots!
    • Q & Lives in Silicon Valley but works globally. A +1 415 347 5520 per.hakansson@gmail.com http://www.linkedin.com/in/perhakansson http://www.twitter.com/perhakansson http://www.perhakansson.com http://www.slideshare.com/perhakansson