Check the in-store
• 180+ videos generated 35MM video views in 7 days
• Most viewed channel on YouTube last week
• 94,000 followers on Twitter
• 630,000 “Likes” on Facebook
The cost of media: nothing.
Feed the virus:
1. Create a persona that is strong and on point
2. Seed social networks with invitations to connect
3. Engaged the engaged, famous and influencers
4. Personalize the response and people will compete for
5. Make it episodic and easy to share
6. Keep the videos simple and short
7. Promote it with tie-ins offline
Connecting the dots!
& Lives in Silicon Valley but works globally.
+1 415 347 5520