Anywhere

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Anywhere

  1. 1. ANYWHERE & EVERYWHERE From “Where are you?” to “Here I am!” Hyper Island Master Class New York, July 21 Per Håkansson
  2. 2. About the world beyond physical boundaries.
  3. 3. Per
  4. 4. Per
  5. 5. Per
  6. 6. Per
  7. 7. Per
  8. 8. Per
  9. 9. Per
  10. 10. Per
  11. 11. Per
  12. 12. Per
  13. 13. 1995
  14. 14. + +
  15. 15. 9,600 baud = 1.2 KB/s
  16. 16. 1996
  17. 17. 24/7
  18. 18. 1999 Yahoo! IM + produce.yahoo.com
  19. 19. “I’m Online!”
  20. 20. “Just ping me!”
  21. 21. Cloud Applications
  22. 22. 2007 + 2008 +
  23. 23. 2010
  24. 24. Drivers • Values as life / work balance • Simplicity • Technology / infrastructure • Extended battery life • Collaboration tools • Affordability • Concept economy • Increased productivity • Meritocratic networks
  25. 25. What’s Your Mobile Story?
  26. 26. It wasn’t long ago...
  27. 27. Wouldn't it be cool if...
  28. 28. WORK SHOP PLAY MOBILITY LIVE LEARN TRAVEL
  29. 29. • LBS / LBA Trends • Cross-platform applications • Online and offline • Flash or HTML5? • Android or iPhone? • Web versus native applications • Geo tagging • APIs
  30. 30. Mike Arauz @ Undercurrent
  31. 31. Location-based Advertising. [Reach, relevance, result.]
  32. 32. Google Buys AdMob.
  33. 33. Apple Buys Quattro.
  34. 34. Barista badge Five check-ins Loyalty programs Check the in-store pulse
  35. 35. Results: • 180+ videos generated 35MM video views in 7 days • Most viewed channel on YouTube last week • 94,000 followers on Twitter • 630,000 “Likes” on Facebook
  36. 36. The cost of media: nothing.
  37. 37. Feed the virus: 1. Create a persona that is strong and on point 2. Seed social networks with invitations to connect 3. Engaged the engaged, famous and influencers 4. Personalize the response and people will compete for inclusion 5. Make it episodic and easy to share 6. Keep the videos simple and short 7. Promote it with tie-ins offline
  38. 38. Connecting the dots!
  39. 39. Q & Lives in Silicon Valley but works globally. A +1 415 347 5520 per.hakansson@gmail.com http://www.linkedin.com/in/perhakansson http://www.twitter.com/perhakansson http://www.perhakansson.com http://www.slideshare.com/perhakansson

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