Thinking to move the mobile expectations to the multiscreening section.
#LIFEONDEMANDThe New Normal in Social Participation
SPEAKERSDana Todd Jon WegmanSVP Global Marketing, VP Strategy & Planning,Performics Performics@danatodd @jwegman Puneet Mehta Kevin Swanepoel Co-Founder and CEO, President, MyCityWay The One Club @puneetmehtanyc @zinkwazi
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PERSONAL RELATIONSHIPS % 49 Would rather text than call 20% 40% 30% use social networks Are more comfortable would rather talk to to keep tabs on their engaging with people close friends via social significant other online than in person networking than traditional modesWHY DO YOUHIDE or UNFRIENDPEOPLE ON SOCIAL SITES?54% / 24% I don’t want to know every detail about them42% / 24% Too political30% / 32% To avoid relationship problems
RELATING TO BRANDS Why people Unfollow, Unfriend or Unlike Brands 49 % 38% Their posts are not They post too relevant to me often in general 38 % 30% They don’t provide They don’t provide the content I was coupons, discounts expecting or specialsrely on social network tolocate company/brandcontact info