Social Media Moms                                                                                        A Study in Social...
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SNet Social Media Moms Infographic April 2012

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Moms love social media! From Performics.

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SNet Social Media Moms Infographic April 2012

  1. 1. Social Media Moms A Study in Social Media Usage & Behavior April 2012 More likely than other women to Believe they can influence own a smartphone 50% 31% VS companies by voicing opinions on social networks and a tablet 27% 15% VS 63 56% MOMS % VS NON-MOMS ‘Mombassadors’ Moms are more “For the companies/brands you follow on Facebook, how often do you do Moms who empower and likely than other each of the following?” engage their social contacts on behalf of brands women to: % MOMS NON-MOMS MOMS NON-MOMS “Like” a post 52 % 37 % Recommend companies/brands via Visit Facebook at least daily 85 73 VS Read company/brand posts in my newsfeed 45% 32% social networking sites 59% 44% VS 82 76 Read comments others have Have had a Facebook account for more than one year VS made on company/brand posts 41% 31% Talk about companies/brands 43% 30% they follow on Facebook 68 54 Visit company/brand FB pages Say their Facebook account is very/extremely important VS Visit company/brand websites 49% 33% VS through links on FB 37% 26% Link to a company/brand ad Make a comment on a 30% 20% 52% 40% VS Have made a purchase as a result of a recommendation on a social networking site 42 29 % VS % company/brand post Post Upload pictures/video to 44% 32% 22% 15% to a company/brand ad Purchase more from companies/brands they “Like” than companies/brands they do not VS company/brand 43% 28% VSSource: Performics & ROI. S-Net: A Study in Social Media Usage & Behavior performics.com • blog.performics.com • @performics
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