Performics Social Shopping Summary
 

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Performics 2011 Social Shopping Study found men are more likely than women to conduct five of six social shopping activities. Contradicting commonly held beliefs about gender and social behaviors, the ...

Performics 2011 Social Shopping Study found men are more likely than women to conduct five of six social shopping activities. Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.

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  • There are social shopping sites, a simple objective to get the right information quickly is luboh.com it allows people to ask and tell their selected friends and also tell the world anonymously. Useful for people anywhere in the world to find how much products and services cost and where they can get them from. It also has price comparisons.
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  • Surprising that men are such social shoppers...who knew? And, this fully supports my opinion that in-store searching and barcode scanning is a behavior that needs to be addressed by retailers.
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Performics Social Shopping Summary Presentation Transcript

  • 1. Social Shopping Study:Participant Behaviors & Preferenceson Social, Shopping and Deal Sites Summary of Findings October 2011
  • 2. Study Methodology & Respondent Profiles Conducted among 1,000 participants from the SSI panel of more than 6 million respondents. Respondents must have an active social network account & use social networks at least occasionally in the purchase process. The online survey was in field from 9/27/11 to 10/4/11. At 95% confidence interval, a sample size of 1,000 has a sampling error of 3.1%. Statistical testing was performed to uncover meaningful differences between cells and subgroups. Tests used are paired comparison T-tests and Z-tests at the 95% confidence level. 2
  • 3. Gender Inequity: Social Network, Shopping &Deal Site Behavioral Differences 3
  • 4. Men more Active than Women on Social Networks With which of the following social network sites do you have an active account, meaning you visit at least once a month? (Check all that apply) Men 96% Men 36% Women 97% Women 24% Men 54% Men 31% Women 34% Women 20% Men 37% Men 20% Women 24% Women 16%N=1,000 (Total respondents) Q3 4
  • 5. Men Visit Social Network Pages More Frequently During Purchase Process; Women “Like” Brand/Products More Frequently on Facebook After PurchaseN=1,000 (Total respondents) Q7 5
  • 6. Men Trump Women In Frequency of 5 of 6 Social Shopping Activities How often do you use [social networks, shopping sites, deal sites] to do each of the following? (Summary – Once a week or more) Male Female Shopping Sites (N=429) Deal Sites (N=256) Shopping Sites (N=460) Deal Sites (N=319) Social Networks (N=476) Social Networks (N=524) 67% 66%Find specials, coupons, or deals 68% Find specials, coupons, or deals 64% 57% 64% 63% 52% Research product information 57% Research product information 40% 54% 43% 61% 52% Read product reviews 58% Read product reviews 42% 53% 45% 62% 50% Compare products 56% Compare products 41% 49% 45% 59% 51% Find product availability 56% Find product availability 41% 48% 40% 50% 47% Store information 50% Store information 32% 45% 41% Q4, Q12, Q18 6
  • 7. Shopping Sites Command More Gender Equity; Men More Likely to Use Deal Sites, Social Networks How often do you use [social networks, shopping sites, deal sites] at each of the following times? (Summary – Occasionally/Frequently) Male Female Shopping Sites (N=429) Deal Sites (N=256) Shopping Sites (N=460) Deal Sites (N=319) Social Networks (N=476) Social Networks (N=524) 87% 88% In the beginning when In the beginning when 75% 66% searching for a product searching for a product 68% 64% 82% 83% Right before I commit to Right before I commit to 73% 64% purchasing purchasing 65% 64% 57% 54%After I make the purchase After I make the purchase 56% 46% to share my experience to share my experience 61% 58% 56% 55% While Im in the store or While Im in the store or 56% 42% on the website on the website 50% 43% Q5, Q13, Q19 7
  • 8. Site Popularity:Social Network, Shopping & Deal Sites Throughout the Purchase Process 8
  • 9. Wide Range of Deal Sites Popular; Groupon and Living Social Top List With which of the following deal sites do you have an account? (Check all that apply) Groupon 47% Living Social 27% Eversave 15% FourSquare 10% Beyond the Rack 9% Shoe Buy 8% Buy with me 6% Bloomspot 6% Haute Look 5% Gilt Groupe 5% One Kings Lane 5% ideeli 4%N=1,000 (Total respondents) Q17 9
  • 10. Amazon, eBay and Retailers’ Brand Sites Most Popular Shopping Sites With which of the following shopping sites do you visit at least once a month? (Check all that apply) Amazon 69% eBay 53% Retailer website 52% Google shopping 27% Yahoo! Shopping 23% Bing shopping 13% Borrowing websites 7% Flash sales websites 7%N=1,000 (Total respondents) Q11 10
  • 11. Shopping Sites Most Popular while Searching & Before Committing; Social Networks More Popular After Purchase to Share Experience How often do you use [social networks, shopping sites, deal sites] at each of the following times? (Summary – Occasionally/Frequently) 87% In the beginning when searching for a product 70% 66% 83% Right before I commit to purchasing 68% 64% 57%After I make the purchase to share my experience 51% 59% Shopping Sites 55% Deal Sites While Im in the store or on the website 48% 46% Social Networks Q5, Q13, Q19 11
  • 12. Nearly 20% of Active Social Networkers Use Social Networks, Shopping and Deal Sites to find Specials, Coupons and DealsHow often do you use [social networks, shopping sites, deal sites] to do each of the following? (Summary – Daily) 17% Find specials, coupons, or deals 19% 18% 10% Research product information 10% 11% 11% Learn about new products 14% 15% 10% Read product reviews 11% 12% 9% Compare products 12% Shopping Sites 10% Deal Sites 8% Find product availability 11% Social Networks 11% 9% Store information 8% 10% Q4, Q12, Q18 12
  • 13. Social Shopping Influences Participation and Purchasing Behaviors How much do you agree or disagree with the following statements? (Summary – Somewhat/strongly agree) Shopping Sites (N=889) Deal Sites (N=575) Social Networks (N=1,000) 72%[Shopping, Deal, Social] sites are an important part of the 58% purchase process for me 41% 57%I trust user reviews/recommendations on [shopping, deal, 53% social] sites more than others 58% 46% Positive reviews/recommendations regarding 49% products/services cause me to buy things 50% 46% Negative reviews/recommendations on [shopping, deal, 46% social] sites eliminates possibility of purchase 44% Q10, Q16, Q22 13
  • 14. Emerging Participant Behavior: In-Store Online Activities &Social Shopping Across Verticals 14
  • 15. 20-50 % Occasionally or Frequently Conduct In-Store Social Activities; 18-52 % Occasionally or Frequently Conduct In-Store Search Activities (Summary – Occasionally/Frequently)N=1,000 (Total respondents) Q25 15
  • 16. 60 % of Social Shoppers Wait Less than 10 Minutes for Advice Before Proceeding While at a physical location, have you ever When seeking advice on social networks prior to paused prior to finalizing a purchase in order finalizing a purchase, how long do/would you wait to seek advice on a social network? for feedback before proceeding with purchase? Less than 5 19% No 75% minutes 5 - 10 41% minutes Yes 25% 10 - 20 22% minutes More than 18% 20 minutesN=1,000 (Total respondents) N=252 (Seek advice on social networks to finalize purchase) Q23, Q24 16
  • 17. Vertical Insights: Social Shopping Popularity Across 17 Key Categories How often do you use [social networks, shopping sites, deal sites] in the purchase process for the following types of products/services? (Summary – Occasionally, Frequently or Every time I purchase) Shopping Sites (N=889) Deal Sites (N=575) Social Networks (N=1,000) 71% 52% Restaurants 64% Telecommunications 38% 66% 44% 82% Electronics 63% 48% 66% Magazines/newspapers 37% 43% 77% Entertainment 58% 50% 66% Automobiles 34% 40% 60% Food 57% Over-the-counter or 45% 59% 36% prescription drugs 39% 66% Household products 56% 47% 56% Financial services 32% 76% 37% Apparel 53% 56% 38% Educational Institutions 28% 61% 36% Travel 49% 53% 39% Non-alcoholic beverages 34% 63% 35% Appliances 49% 51% 25% 59% Alcoholic beverages 28%Personal care products 47% 27% 49% Q6, Q14, Q20 17