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Performics Presidential Debates Twitter Tossup #3
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Performics Presidential Debates Twitter Tossup #3

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  • 1. 2012 PRESIDENTIAL DEBATES # 3 We tuned in to the final Presidential debate, did you? Each candidate increased participation through the first two debates but during debate #3, Romneys Twitter participation grew while Obamas participation declined. Check out the numbers from October 22, 2012. Tweet @performics and tell us who you think Follow @performics for won the #twittertossup social activity analysis on election day! OBAMA ROMNEY 20,950,127 Total Followers 1,419,206 since debate #1 +702,955 +250,541 since debate #1 671,735 Total Following 273 D E B AT E D AY # 3 21 # of Candidate Tweets 7 debate #1 31 debate #2 45 4 debate #2 12 debate #1 21,511 Retweets 7,754 of Candidate Tweets 4,106 debate #2 4,708 debate #1 debate #1 50,797 debate #2 36,325 @BarackObama @MittRomney 51,642 @mentions 45,014 debate #1 34,061 debate #2 60,528 38,861 debate #2 23,672 debate #1 Twitter Trends October Twitter trends show retweets and @mentions were actually more prominent the day after each presidential debate! After the final debate, Romney retweets jumped significantly, while Obama retweets were on par with prior performance. Retweet of Candidate Tweets Candidate @mentions Debate #1 Debate #2 10/4 Debate #3 Debate #1 10/17 Debate #3 10/23 10/4 10/23 Debate #2 10/17 VP Debate 10/12 VP Debate 10/12 Despite a momentum shift and strong gains by Romney, Obamas overall Twitter participation was higher. Therefore, we declare Obama the Obama Wins the Twitter Toss-up Presidential Debates Twitter Toss-up winner!Twitter data was analyzed using our proprietarySocialtools. Pages were monitored from Midnight performics.comSunday, October 21st through Midnight Monday, blog.performics.comOctober 22nd. Overall Twitter data from October1st through October 23rd. @performics

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