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At Performics, we're leveraging analytics to develop strategies to achieve holistic (paid + organic) search performance. These case studies illustrate how OneSearch testing and learning can answer questions like:
-What’s the optimal mix of paid and organic search? How do we properly diversify traffic sources to avoid overexposure to organic search volatility?
Can we boost paid search position to maintain lead/sales volume if organic position falls? Can we drop paid search position for keywords that rank highly in organic search and still achieve our goals?
Does dominating the SERP in both paid and organic boost traffic, sales/leads & brand awareness at an efficient cost?