Performics Keyword Governance Plan Template
 

Like this? Share it with your network

Share

Performics Keyword Governance Plan Template

on

  • 692 views

The Keyword Governance Plan Template accompanies the Last Mile Marketing , vol.1.

The Keyword Governance Plan Template accompanies the Last Mile Marketing , vol.1.

Statistics

Views

Total Views
692
Views on SlideShare
692
Embed Views
0

Actions

Likes
1
Downloads
15
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Performics Keyword Governance Plan Template Presentation Transcript

  • 1. Needs/ContextPARTICIPANT FOCUSED [Word(s), Device Decision Making Role Landing Page/Info ExpectedCAMPAIGN SPECIFICS Used, Location] [Maker, Influencer, End User] [Content] Needs Smartphone, Desktop Decision Maker & End User Price, Functionality, Service Search Providers BRAND FOCUSED CAMPAIGN SPECIFICS Keyword Type Keyword Business Owner Other Stakeholder(s) [Name/Business] [Name/Department] Regional & local stores, Core brand “Apple” Apple Corporate resellers, affiliates & servicers Regional & local stores, Product Name “iPhone” Apple Corporate resellers, affiliates & servicers Regional & local stores, Brand + Generic “Apple Smartphone” Apple Corporate resellers, affiliates & servicers Brand + Geo-modified “Apple New York” Regional Manager Apple Corporate Geo-modified + Generic “Manhattan Smartphone” Local Store Apple Corporate Regional & local stores, Generic “Smartphone” Apple Corporate resellers, affiliates & servicers©2013 Performics. Creative Commons Attribution Non-Commercial license granted for use.