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Performics Keyword Governance Plan Template

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Performics

The Keyword Governance Plan Template accompanies the Last Mile Marketing , vol.1.

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Needs/Context PARTICIPANT FOCUSED [Word(s), Device Decision Making Role Landing Page/Info Expected CAMPAIGN SPECIFICS Used, Location] [Maker, Influencer, End User] [Content] Needs Smartphone, Desktop Decision Maker & End User Price, Functionality, Service Search Providers BRAND FOCUSED CAMPAIGN SPECIFICS Keyword Type Keyword Business Owner Other Stakeholder(s) [Name/Business] [Name/Department] Regional & local stores, Core brand “Apple” Apple Corporate resellers, affiliates & servicers Regional & local stores, Product Name “iPhone” Apple Corporate resellers, affiliates & servicers Regional & local stores, Brand + Generic “Apple Smartphone” Apple Corporate resellers, affiliates & servicers Brand + Geo-modified “Apple New York” Regional Manager Apple Corporate Geo-modified + Generic “Manhattan Smartphone” Local Store Apple Corporate Regional & local stores, Generic “Smartphone” Apple Corporate resellers, affiliates & servicers ©2013 Performics. Creative Commons Attribution Non-Commercial license granted for use.

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Performics Keyword Governance Plan Template

  • 1. Needs/Context PARTICIPANT FOCUSED [Word(s), Device Decision Making Role Landing Page/Info Expected CAMPAIGN SPECIFICS Used, Location] [Maker, Influencer, End User] [Content] Needs Smartphone, Desktop Decision Maker & End User Price, Functionality, Service Search Providers BRAND FOCUSED CAMPAIGN SPECIFICS Keyword Type Keyword Business Owner Other Stakeholder(s) [Name/Business] [Name/Department] Regional & local stores, Core brand “Apple” Apple Corporate resellers, affiliates & servicers Regional & local stores, Product Name “iPhone” Apple Corporate resellers, affiliates & servicers Regional & local stores, Brand + Generic “Apple Smartphone” Apple Corporate resellers, affiliates & servicers Brand + Geo-modified “Apple New York” Regional Manager Apple Corporate Geo-modified + Generic “Manhattan Smartphone” Local Store Apple Corporate Regional & local stores, Generic “Smartphone” Apple Corporate resellers, affiliates & servicers ©2013 Performics. Creative Commons Attribution Non-Commercial license granted for use.