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Life on Demand: MIDDLE EASTSocial Media in Our Daily Lives www.performics.me @Performics_MENA PARTI C I PAT I O N D ISCOVER + E M P OW E R + CON N E C T = DISCOVER & P E R F O R MA N C E DISCOVERY EMPOWERMENT Participants have discovered a tool they can’t live without! Participants drive the experience! Online Activities 85% have at least 1 search social media account research entertainment 61% have 2+ SM accounts Posts 60% visit a social network daily 50% 50% 34% are very active on 49% social and post often. status People are joining Twitter jokes/cartoons/ religious content updates faster than any other memes SM network 39% pictures 25% user videos } especially younger males CONNECTION PARTICIPATION Paradigm shift in the power of relationships. Embrace the dialog and measure. Participants drive the collaboration. “I am a customer.” 64% would rather talk to distant friends via social networks + 30 % “I LIKE a brand because: “I want to be the first to know about new offerings.” 51% would rather talk to On average people LIKE “I want the insider knowledge.” 52% 5 brands close friends via “I like to social networking read company/ are more comfortable engaging brand posts.” with people online than in person 51% prefer social networks over PERFORMANCE How likely are you to engage with each of the following types of posts telephone communication when they come from a brand you “LIKE”? 52% 58% 52% 50% 70% pictures videos jokes/ links to cartoons/ status memes updates articles Performics MENA commissioned Business Compass and ROI Research Data: Saudi Arabia, UAE, and Egypt, Q4 2012