Infographic1 behaviors-life ondemand-performics2012

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Infographic1 behaviors-life ondemand-performics2012

  1. 1. Life on Demand: performics.comParticipant Behaviors and Social Engagement blog.performics.com @performics Singles Say: Acceptable ways to break up with someone: Social Contact Rely on social 48 % network to locate 92% Face to 29% Phone 9% Email company/brand Face Call contact information 10% Text 6% Social 6% Instant network message Reasons for Hiding/Un-friending People For which of the following reasons do you hide and/or un-friend people on Facebook or other social sites? I don’t want to know every detail about them 54% 24% They post too often in general 49% 20% They are a co-worker and I want 44% to keep work/personal life separate 19% 43% They have different opinions/values than I do 21% 42% They are too political 24% They promote their work or business too much 40% 25% To avoid problems with my spouse/partner 30% Hide 32% Unfriend Privacy Settings Limit what co-workers can see 40% Limit what family can see 40% Use social networks Expected to keep tabs on 20% Response Time 8% Immediately to Text Messages 28% Post-Purchase Actions Within 5 minutes Likelihood to take social action after positive, neutral or negative experience: 23% Within 15 minutes 13% I just don’t send texts 14% Within Total 43% 38% 18% 7% 30 minutes An hour 2% Male 45% 36% 19% or more 5% Within 45 minutes Female 42% 41% 17% Within an hour 18-29 54% 27% 19% 30-49 43% 38% 19% 50+ 34% 50% 17% Product Reviews and Comments Social Action Rationale restaurants food 45% Women are more likely to 46% Review/ Comment apparel 49% 35% 27% Satisfaction Recommendation “Pay it Forward” 30 % household 28% products Men are 34% 32% more likely to 26% 25% 11% 38% Review/ Comment Ask questions Complain Brag appliances electronicsAll data from Performics 2012 Life on Demand Study — Part 2Questions? Email marketing@performics.com

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