According to new findings from video ad provider TubeMogul, people are more likely to click on
ads while watching video on smartphones and tablets than on the desktop. Additional findings
– Click-through rates for pre-roll ads shown on mobile devices were 4.9%, on average, compared to 0.6% on
– Ad viewing among iPhone users peaked from 7 a.m. to 10 a.m., while Android phone users increased at
night, watching ads mainly during prime-time hours.
– Most mobile video ads viewing takes place late in the week, with nearly half (49%) of ads watched between
Thursday and Saturday. The peak is Thursday, when 17% of views take place, followed closely by
Saturday, at 16.7%.
Samsung on Wednesday unveiled the “Galaxy Gear,” a smartwatch with a small screen offering
basic functions like photos, hands-free calls and instant messaging, aimed to work as an
accessory to its Galaxy smartphones.
Mobile Trends (Cont.)
Mobile devices are expected to contribute to strong US e-commerce sales growth this holiday
season, according to eMarketer’s latest holiday estimates. eMarketer’s estimates include:
– Retail e-commerce sales will be $61.8 billion for the holiday
season-defined as November and December.
– 16% of all retail ecommerce sales for 2013 will come from
tablets and smartphones.
– Retail sales made on smartphones will total $14.59 billion, and
that figure will more than double to $30.66 billion by 2017.
– In total, eMarketer predicts retail m-commerce sales will reach
$41.68 billion this year and by 2017, retail sales made on
mobile devices will climb to well over $100 billion.
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