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Industry updates on key mobile trends 9 20 13

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  • 1. 1 Industryupdatesonkeymobiletrends WEEKENDING9/20/2013
  • 2. Mobile Trends  A new eMarketer report stresses the importance of understanding how your shoppers are using multiple devices at the same time. Report highlights include: 2 TOPMOBILE&TABLETACTIVITY–WEEKENDING9/20/2013 – eMarketer projects that 52.6% of US internet users—128 million individuals—will use a tablet at least once a month this year, and 57% of tablet users also use a smartphone. – By 2017, the number of dual tablet/smartphone users will top 126 million and represent nearly 80% of all tablet users—almost half of US internet users. – 90% of tablet owners polled in May 2012 report they simultaneously used their tablet while doing other activities, like eating a meal, getting dressed, exercising and while using other digital devices. 63% said they used the two devices together.
  • 3. 3 TOPMOBILE&TABLETACTIVITY–WEEKENDING9/20/2013 Mobile Trends (cont.)  According to a new study from TNS, wearable computing devices may be considered cool, but not many are interested in using them. Study findings include: – More than half (55%) said they thought wearable devices would be too expensive. – 24% think they already have too many devices. – Nearly a third (31%), said they were worried about privacy.  YouTube announced they are launching a new feature on YouTube’s mobile apps that will allow users to watch videos offline for up to 48 hours. This feature would come in handy during commutes or other moments when an Internet connection is unavailable.  Google has added new updates to its mobile wallet app. – App users can now store loyalty cards and access offers and discounts from merchants who run offers through such Google programs as Google Maps, Google Search or Google+. They also can view all Google Wallet activity and send money to others within the app.

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