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Industry updates on key mobile trends 8 16 13

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  • 1. 1 Industryupdatesonkeymobiletrends WEEKENDING8/16/2013
  • 2. Mobile Trends  This year, eMarketer estimates that nearly 126 million people in the US will play a game on their mobile phone at least once a month. Additional mobile game estimates include: – 103.6 million smartphone users will play games at least monthly this year, up 23.7% over 2012. – By 2016, more than 80% of smartphone users will game on the devices.  Facebook plans to test a new payments product that would allow online shoppers to make purchases on mobile apps using their Facebook login information. – The product would allow any shopper who has previously provided Facebook with their credit card details to make purchases on partnering e-commerce mobile apps without entering billing information. 2 TOPMOBILE&TABLETACTIVITY–WEEKENDING8/16/2013
  • 3. Mobile Trends (Cont.)  A new Nielsen study discusses the mobile shopper’s journey from the initial research and discovery phase at home, to making a purchase in a retail store, and the final mobile activities that take place back at home again. Study observations include: – While shopping on their mobile devices, tablet owners are more active with product research (59%) and are more likely to purchase physical items (38%) than smartphone shoppers (24%). – 95% of tablet shoppers and 72% of smartphone shoppers who make a purchase with their device do so at home. – 20% write comments on social media and 16% use their tablets to write reviews of their purchases. 3 TOPMOBILE&TABLETACTIVITY–WEEKENDING8/16/2013