2. Mobile Trends
 A new Forrester report, “Understanding the Gap Between Consumers’ And Marketers’ Use of Mobile” captures how user
adoption of mobile technologies is skyrocketing, yet there’s a disconnect with how Marketers are planning. Failing to close
the gap between your customer’s usage of mobile and your own will increase opportunity costs, make you irrelevant,
render you unprepared to evolve your business model, force you to stick with outmoded computing form factors and
lead you to burn through your budget quickly.
– For example, mobile users are still ravenous for SMS, taking advantage of the app Internet & increasing their transactional activities. They’re
also using apps and the mobile Web for a wide range of activities, including creating and consuming photos and video content.
– Marketers tend to focus heavily on building native mobile apps, spend money where they don’t need to & rely too significantly on trendy
mobile technologies. They’re also embracing the latest mobile concepts as one-offs and have often failed to make the most of more
mainstream mobile technologies.
 Google’s Motorola unit unveiled the Moto X, the first phone built by Motorola since Google acquired the company for
$12.5 billion two years ago. Click here for a video preview of the product.
3. Mobile Trends (Cont.)
 For the first time in the history of the two platforms, Android has surpassed iOS in the number of apps downloaded this
month, according to mobile metrics company App Annie.
– That success, which shows downloads through the Google Play store 10 percent greater than iOS, hasn’t translated to widespread revenue for
developers. There, as before, Apple remains king. According to the report, app revenue on iOS was more than twice the size of Android’s share.