Mobile Trends A new study by Millward Brown and mobile loyalty platform SessionM finds that in order to gain consumerengagement, mobile ads need to deliver "tangible value" (useful, entertaining, and worth the time to engage). One way ofdoing this is through rewards. Study highlights include:– Reward-based ads succeed when the creative execution is timely, relevant and chosen by the consumer.– 75% of consumers say their favorability towards a mobile ad depends on how the ad was presented to them.– 92% of consumers say they want to choose the type of reward they receive. It’s not a ‘reward’ if it’s not something they want.– 68% of consumers prefer to know for certain they’ll get a reward, rather than be surprised.2TOPMOBILE&TABLETACTIVITY–WEEKENDING6/21/2013
Mobile Trends (cont.) A Juniper report, “Mobile Commerce Markets: Sector-by-Sector Trend Analysis & Forecasts 2013-2017,” looksat how mobile commerce transactions will be split up by industry, with financial institutions leading the packfor volume. The study suggests:– The combined volume of transactions made via mobile phones and tablets will reach more than $3.2 trillion in the next fouryears, and will grow at an avg. rate of 19.8% YoY.– Currently, the Far East and China see the greatest amount of mobile commerce transactions. However, by 2015, countries inNorth America are forecasted to take over as the leader in mobile transactions.3TOPMOBILE&TABLETACTIVITY–WEEKENDING6/21/2013
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