Mobile Trends Forrester’s recent report, “How US Consumers Shop on Mobile Devices,” reveal 3 key takeaways for themobile marketer:1. Mobile Retail Sales Will Reach $27 Billion By 2016a) Forrester forecasts that mobile retail will grow from $12 billion in 2013 to reach $27 billion within the next threeyears, although retailers remain cautious about how much investment they should earmark for mobile.2. Consumers Who Make Purchases On Mobiles Are Young, Male, And Affluentb) Its also important to look at which consumers arent buying through the mobile channel. Those online mobile consumerswho are buying products with their phone are typically buying within the same categories that early eCommerceshoppers did -- apparel, event tickets, and hotel reservations.3. Online Retailers Should Create Iterative Mobile Strategies Using Forresters POST Methodologyc) The POST -- people, objectives, strategy, and technology -- methodology helps you guide the development of mobilityservices road maps that align with business objectives.2TOPMOBILE&TABLETACTIVITY–WEEKENDING5/17/2013
Mobile Trends (cont.) Windows Phone is now the third-leading mobile phone platform, selling 7 million units in the first quarter of2013 for 3.2% market share. The Windows Phone more than tripled its market share YoY and more thandoubled unit sales. Pebble, a smartwatch that easily connects to iPhone and Android smartphones using Bluetooth, raised morethan $10 million from Kickstarter and received $15 million in first round funding from Charles River Ventures.– As a result of the anticipated success of this product, Apple, Google, and several other companies are rumored to be workingon similar devices. Heres how mobile social networks have become.– Overall, mobile accounts for just under 40% of time spent on social media. Both Twitter and Facebook have passed the 50%mobile usage mark and, given the continued growth of mobile devices, it will only rise.3TOPMOBILE&TABLETACTIVITY–WEEKENDING5/17/2013
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