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Industry updates on key mobile trends 5 10 13



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  • 1. 1IndustryupdatesonkeymobiletrendsWEEKENDING5/10/2013
  • 2. Mobile Trends Google’s new report, “How in-store shoppers are using mobile devices” focuses on top in-store smartphoneactivities. A few highlights include:– 58% use their smartphone to find a location; 57% find hours; 44% make price comparisons; and 44% find promo offers.– Instead of going directly to a site or app, 82% of shoppers use search engines for browsing product information while in-store,followed by store websites (62%).– One in three smartphone shoppers will turn to their devices for information in stores rather than asking employees. Global paid search ad spending continues to rise, with year-over-year growth in Q1 2013 reaching 15%,according to Kenshoo’s “Global Search Advertising Trends” report. Report highlights include:– In the US, year-over-year paid search spend growth reached 24%.– In Q1 2013, the tablet and phone accounted for nearly 20% of paid search clicks, but the devices only garnered about 14% ofsearch spending.– Mobile search spending tripled last year and eMarketer expects it to increase another 80% this year, to reach $3.6 billion. By2017, more than half of search spending will go toward mobile formats.2TOPMOBILE&TABLETACTIVITY–WEEKENDING5/10/2013
  • 3. Mobile Trends (cont.) A 2013 Maritz Loyalty Report US Edition found that mobile offers are an important and growing channel forloyalty marketers, with 73% of smartphone users interested in interacting with loyalty programs through theirmobile device. Additional report findings include:– 74% of smartphone users prefer to receive communications from loyalty programs via email.– 37% said mobile is their preferred channel of communication, there is likely some overlap as many smartphone owners arereading their emails via mobile.– 46% said they want to receive communications from three or more channels. Liveclicker’s MobileStudio app is a new app that helps retailers quickly create product videos using an iPhone,iPad or iPad mini.– It allows retailers to scale up their video production, perhaps making 20 or 40 videos per day, without needing to spend lotsof time and money on studio production.3TOPMOBILE&TABLETACTIVITY–WEEKENDING5/10/2013