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Mobile Trends Nielsen released a new report, “Advertising & Audiences: State of the Media,” focusing on what drivespeople’s TV viewing habits, including multi-screen viewing. The multi-screen and TV related findings include:– 33% of participants surveyed shopped on their tablets while watching TV.– 29% of participants looked up information related to the TV program they were watching.– 36% of participants visited a social network site during a TV program. A recent Alliance Data “Mobile Moms Retail” Survey, which measured the attitudes and opinions of femalestore-branded credit card holders about their mobile devices, found that moms are quick to use their mobilephones to shop versus driving to the store to make purchases. Additional findings include:– 29% said the No. 1 reason they use their phones to shop is because it’s quick and easy.– Almost all – 96% – of moms surveyed said they like receiving SMS/text messages and emails from their favorite retailers.– 44% are self-professed showroomers, using their phones to actively shop and compare products online, especially atelectronics stores and big-box retailers.2TOPMOBILE&TABLETACTIVITY–WEEKENDING4/26/2013
Mobile Trends (cont.) eMarketer recently reported that mobile will take a greater percentage of total ecommerce retail sales. Thisyear, eMarketer is predicting that 15% of online retail sales will take place via mobile devices, up from 11% in2012. Additional eMarketer predictions mobile growth in eCommerce sales include:– US retail mcommerce sales will reach nearly $39 billion in 2013, up 56.5% over 2012 and almost triple the amount spent in2011.– In 2013, 79.4 million US consumers, amounting to 51% of digital buyers, will purchase online using a mobile device. By2017, 77.1% of digital buyers in the US will use a mobile device to make at least one online purchase.– By 2017, tablets share of US retail mcommerce sales will rise to 71.5%, vs. 27% for smartphones.3TOPMOBILE&TABLETACTIVITY–WEEKENDING4/26/2013