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Industry updates on key mobile trends 2 24 12

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  • 1. INDUSTRY UPDATES ONKEY MOBILE TRENDS WEEK ENDING 2/24
  • 2. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 2/24 Mobile Trends/Forecasts o Key findings from comScores 2012 Mobile Future in Focus report include: ─ Surge in Mobile App Usage Shapes a Dual Mobile Browsing Experience, Fueling Category Growth • In 2011, both the U.S. and EU5 saw the growth in mobile app use exceed the growth in mobile browser use, leading to both markets seeing the same percentage of their mobile audience use both apps and browsers to access mobile media. ─ Smart Shoppers’ Disrupt Traditional Retail as Smartphone Enter Brick-and-Mortar Stores • At the end of 2011, nearly 1 in 5 smartphone users scanned product barcodes and nearly 1 in 8 compared prices on their phone while in a store. ─ Mobile Devices Fuel Social Networking On-The-Go, Driving Real-Time Online Interaction • 64.2 million U.S. smartphone users and 48.4 million EU5 smartphone users accessed social networking sites or blogs on their mobile devices at least once in December 2011, with more than half of these mobile social networking users accessing social media almost every day. ─ Mobile Connectivity and Connected Devices Encourage Cross-Platform Digital Media Consumption among ‘Digital Omnivores’ • Tablets quickly rose in popularity in 2011, taking less than two years to account for nearly 40 million tablets in use among U.S. mobile users and outpacing smartphones which took 7 years to reach the same. By the end of 2011, nearly 15 percent of U.S. mobile users also had tablets – a trend seen across other markets as well.© Performics. Proprietary and Confidential. 2
  • 3. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 2/24 Mobile Trends/Forecasts (cont.) o 29% of smartphone owners use their phone for shopping-related activities. (Nielsen) ─ Top activities include in-store price comparisons (38%), browsing products through their mobile Web or apps (38%) and reading online product reviews (34%). ─ 71% of app downloaders would be interested in an app that allows them to use their phone as a credit card.© Performics. Proprietary and Confidential. 3