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Industry updates on key mobile trendsWEEK ENDING 2/22/2013 1
TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 2/22/2013Mobile Trends According to a new report from RadiumOne, 42.3% of users prefer SMS-based coupons over bar code scanning and push notifications. The report also found: – 61.9% are redeeming grocery and consumer retail goods-based coupons. – 51.5% of smartphone users prefer displaying a coupon to a cashier while 23.8% prefer scanning-based methods. – Women between the ages of 35 and 54 are gravitating towards mobile coupons, giving marketers an opportunity to develop relationships with them. 2
TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 2/22/2013Mobile Trends (cont.) With location-based services powered by map data expected to reach 1.4 billion users by 2014 (Gartner), we expect nothing less than increased innovation and competition around mobile mapping. Below are VentureBeat’s top 5 predictions for 2013 and the digital maps space: – OpenStreet Map will get better. With its ever-increasing user base, the data can only continue to improve. This is hugely important for developers seeking to build their own location-based products and services. – Apple Maps will get better, too. The app suffered from data issues in 2012 and will likely start to rely on integration from external mapping parties (Apple was rumored to acquire Waze at the end of 2012). – Google Maps will lose some of its luster. After Google raised the price on its Maps API in 2012, Foursquare began looking for new options and left Google for OpenStreetMaps. We expect that others might follow in Foursquare’s footsteps and explore other mapping technologies. – Partnerships to differentiate. More competition means more mapping services, as well as more originality, allowing one platform to differentiate itself from the next. Recent examples of those looking to differentiate include Google Maps who has rolled out 3D functionality, and start-up Nooly, who is allowing real-time weather to be served by GPS. – More maps to come. With Amazon’s Maps API going public in 2012, it raises the bar for non-traditional players like Facebook (especially with the recent Graph Search updates) to make an appearance. 3