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Industry updates on key mobile trendsWEEK ENDING 12/14/2012 1
TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 12/14/2012Mobile Trends Offering in-app rewards can be a successful strategy for mobile marketers. In-app rewards give brands an effective way to reach large mobile audiences, increase app retention rates and drive monetization, according to a new report from Kiip. Similarly, a report from Tapjoy and Forrester Consulting found that 59 percent of app users want to be offered a reward in exchange for interacting with an in-app ad. Among many things, in- app rewards can: – Encourage users to take a quick and easy action, such as subscribe to an email or Like a Facebook page in exchange for a reward. – Reach niche groups of potential customers and provide content that is relevant to them. Nearly three months after Apple replaced Googles preloaded mapping services with its own Apple Maps platform, Google Maps is once again available to iOS device users, this time as a native application offered for download from the App Store. Google is additionally releasing the Google Maps SDK for iOS, enabling third- party developers to integrate mapping data and services into their own apps. 2
TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 12/14/2012Mobile Trends (cont.) Principal Analyst Noah Elkin from eMarketer reported his key digital trends for 2013. 1. Fragmentation is everywhere a) Consumers’ attention is more divided than ever as media multitasking becomes the norm. 2. Online-first is becoming outmoded; mobile first is the new priority a) The mobile audience is divided by device and platform sophistication. b) The amount of time spent with mobile is growing at 14 times the rate of the desktop web. 3. Circuitous is the new linear in commerce a) The smartphone-equipped, socially connected shopper is here to stay. b) Two primary hallmarks of the smart-device shopper are high expectations and limited patience. 4. Content (marketing) is king a) In a world of ever-blurring lines, marketers are fast becoming publishers and publishers are becoming marketers. 5. Data emerges as marketing’s key currency a) The majority of companies today characterize themselves as “data driven” but most still see gaps in their use of Big Data. 3