Industry updates on key mobile trendsWEEK ENDING 11/02/2012 1
TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 11/02/2012Mobile Trends Retailers have been highly impacted by Hurricane Sandy, especially since a huge number had to close their locations across the Eastern Seaboard. While the hurricane is devastating, it is also an opportunity for retailers to provide much needed assistance in helping shoppers find the supplies they need, and on the devices they need it. – Device targeting - pick up on the increased search traffic coming from smartphone and tablet users. – Location targeting - drive in-store visits through hyper-geo targeted ads, and showing inventory levels for local stores is a plus. – Time targeting - provide time-sensitive messages and offers through SMS. With the number of mobile users of the Internet expected to outnumber PC users by 2015, mobile advertising is expected to grow significantly, reaching $28.8 billion in 2016, according to a new report from IDC. Report highlights include: – The U.S. mobile advertising spend will grow at a compound annual rate of 47% with mobile’s share of digital advertising climbing to 21% from 6% by 2016. – Mobile’s share of digital advertising will grow from 6.8% to 17.8%, at the expense of traditional online advertising. – IDC expects media tablets – with consumer adoption growing quickly – to have a 41% share of mobile advertising spend while 46% goes to smartphones and 14% to other devices. 2
TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 11/02/2012Mobile Trends (cont.) M-commerce site performance is slowing down according to the Keynote Mobile Commerce Performance Index. This is not a good trend going into the busy holiday shopping season! – For the week ending Oct. 14, the average home page load time for all 30 retailers on the index was 8.36 seconds. It increased to 8.57 seconds for the week ending Oct. 21 and ballooned to 9.34 seconds for the week ending Oct. 28. – Amazon.com Inc. topped the Keynote index for the week ending Oct. 28, with an m-commerce site home page load time of 5.54 seconds and a success rate of 99.89% for a score of 979 out of 1,000. – Click here and then click on Keynote Mobile Commerce Performance Index Part 1 and Part 2 to see this week’s complete results for all 30 retailers on the index. 3
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