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  • 1. Keep Ahead of Your Competition by Acquiring Knowledge on Changing Trends in SEO and Social Media Search Engine Optimization Training September 13–14, 2010 Align Your Overall Business Arlington, VA Goals with Your SEO Efforts Create SEO You Will Learn to: Campaigns Create a Strong Foundation for Your SEO Strategies Learn how to best invest your marketing dollars with relevant SEO techniques that Increase Improve Your SEO Efforts with the Right Social Media Tools Utilize latest technology to create a community of readers and future customers Revenue Increase Brand Recognition and Define Your Organization as and the an Industry Leader Attain mass appeal with helpful web content that defines your team as Customer leading experts Experience Measure the ROI of Your Organic Search Efforts Acquire key performance data to validate your search activities In Association with: Join us for this hands-on training course and take part in Live SEO Site Reviews to Lean how to Maximize Your Online Appeal www.ASMIweb.com/SEO www.ASMIweb.com/SEO 1
  • 2. day one Search Engine Optimization Training September 13, 2010 8:30 Training Registration and Continental Breakfast 9:00 Keynote Address: Link Your Marketing Efforts to Business Outcomes with Innovative SEO Techniques The arena of Online Marketing is an ever changing landscape given the fast pace of global competition and technological advancements. The addition of countless social media outlets, clever content and blogging is making every online site compete for the attention of potential customers. Leaders within everyone organization are being tasked to incorporate new strategies and campaigns that push innovation to the next level. Online marketing and SEO implementation experts are both challenged and rewarded with all the developments now available to maximize search efforts. During this keynote, you will learn how to utilize SEO campaigns to get better results from your online presence. Review the evolution of search marketing and SEO techniques Identify search engine tools to attract new clients and prospects Understand new resources within the industry that may expand your business efforts Integrate SEO as part of your thriving business model 10:30 SEO Fundamentals: Concepts, Definitions and Trends Discuss how SEO relates as a whole to your online marketing efforts Understand how search engines operate and what attracts a loyal audience Gain a greater understanding of how SEO strategies affect search engine indexing Review the various databases that work to optimize search engine traffic 12:00 Lunch who should attend: CMOs, VPs, Directors, Managers and Analysts involved in: Search Engine Optimization Integrated Marketing Business Development Marketing Planning & Analytics Brand /Product Management & Development Advertising Marketing Research 2 www.ASMIweb.com/SEO
  • 3. day one Search Engine Optimization Training September 13, 2010 1:00 Create a Strategic SEO Strategy Identify key SEO drivers that must be in place for a winning outcome Examine what resources are required to create your SEO strategy Find out how to best allocate your marketing dollars for SEO efforts Implement a Successful Key Word Strategy to Gain Appeal with Your Online Readership Retrieve relevant keywords that your target audience is searching Determine if your chosen keywords will rank your site competitively Adapt your processes to continually monitor your key word options Develop and Implement Search Friendly Content Identify new types of content opportunities that can help skyrocket your rankings Recognize what constitutes as quality online content Determine if your content is strategically targeted Target your content for user behaviors with proper keywords and modifiers 4:00 Day One Training Adjourns top five reasons to attend: Measure the ROI Leverage Build a strong Gain a Monitor and of your search customer brand online competitive enhance your optimization readership and with quality and advantage with online reputation campaigns loyalty with the strategic content new SEO tools right SEO practices and resources www.ASMIweb.com/SEO 3
  • 4. day two Search Engine Optimization Training September 14, 2010 8:30 Training Registration and Continental Breakfast 9:00 Identify Ranking Factors that Influence Your Success Learn the correlation between link building and how it affects your search outcomes Review the various header and page data options Examine trust components that affect your inbound and outbound links Evaluate geo-location issues that may influence your SEO efforts Utilize Social Media to Optimize your Viewer Engagement Levels Study new and existing social media resources that may boost your online presence Outline the key components required for effective link development Explore how to balance social media initiatives with traditional search activities 12:00 Lunch Measure the ROI of Your SEO Campaigns Identify opportunities to create innovative measurement campaigns Utilize analytics to monitor the performance of your SEO efforts Evaluate and modify your SEO strategies by tracking visitors, leads and conversion rates Learn How to Stay Ahead of Your Competition with a Strong Online Reputation Find out how to manage your online reputation Determine what monitoring must be in place to secure a healthy online presence Benchmark your SEO efforts with your web competitors Improve your SEO Efforts with Modern Practices and Resources Discover how to utilize mobile search options into your overall SEO strategy Consider video optimization to draw in more traffic Learn how to incorporate microformat into your SEO strategies 4:00 Training Adjourns 4 www.ASMIweb.com/SEO
  • 5. Search Engine Optimization Training In-House Training One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of on-site trainings and management facilitations. Bringing a training or facilitation in-house gives you the opportunity to customize a program that addresses your exact challenges and provides a more personal learning experience, while virtually eliminating travel expenses. Whether you require training for a small group or for an organization-wide initiative, the advanced learning methods employed by the Institute will create an intimate training atmosphere that maximizes knowledge transfer to enhance the talent within your organization. Customization We realize that not all obstacles can be overcome by applying an “off-the-shelf” solution. While many training providers will offer you some variation of their standard training, the Institute’s subject matter experts will work with you and your team to examine your programs and determine your exact areas of need. The identification of real life examples will create a learning atmosphere that resonates with participants while at the same time providing immediate return on your training investment. Using interactive exercises that employ actual projects or scenarios from your organization, instructors can address specific challenges and align the curriculum of each session to your objectives. While the majority of on-site trainings are focused on smaller groups, the Institute also has the ability to accommodate organization-wide training initiatives. Utilizing multiple instructors, the Institute has the capacity to deliver courses to groups of up to 300 participants per day. Areas Of Expertise On-site delivery of single courses, certification programs and entire packages of specialized courses are available in the following areas: Strategic Planning Workforce Management Program Evaluation Performance Measurement Budgeting and Forecasting Administrative Management Project Management Contracting Change Management Lean Six Sigma Performance Reporting Balanced Scorecard For more information about in-house training options available to you, please contact Jennifer Mueller at 202-739-9619 or email her at Jennifer.Mueller@ASMIweb.com meet the trainer: Marek Wawrzyniak is the founder and CEO of Interactive Web Works, Inc., a web agency based in Phoenix Arizona. He provides advanced interactive marketing services to his clients. He is an expert in Social Media, Search Engine Optimization, Search Marketing, and web design. Between 2001 and 2008 he served as the SEO Strategist and Internet Marketing Manager at Northwestern Mutual in Milwaukee, WI, ranked 110 on the Fortune 500 companies list. After moving to Phoenix AZ he started his own internet agency. Marek represents 17 years of experience in the Internet-related management, marketing, leadership and development areas. He is a public speaker and trainer. www.ASMIweb.com/SEO 5
  • 6. Search Engine Optimization Training Logistics & Registration Quality Assurance Venue and Hotel: ASMI strives to provide you with the most productive and effective Search Engine Optimization Training will be held educational experience possible. If after completing the course at The Performance Institute’s Training Center in you feel there is some way we can improve, please write your Arlington, VA. A public parking garage is located comments on the evaluation form provided upon your arrival. inside of the building for $10/day. Continental Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no breakfast, lunch and refreshments will be provided later than 10 business days after the end of the training to: for delegates on each day. Corporate Headquarters ASMI: Quality Assurance The Performance Institute Conference Center c/o Thompson Publishing Group 1515 N. Courthouse Rd., Suite 600 805 15th Street, NW – 3rd Floor Arlington, VA 22201 Washington, D.C. 20005 703-894-0920 Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in the A limited number of rooms have been reserved at program. ASMI is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the Arlington Rosslyn Courtyard by Marriott at the the program. prevailing rate of $229. This rate is based on the Government Per Diem and is subject to change. If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering airfare, hotel or other costs Please call the hotel directly and reference code incurred by registrants, including delegates, sponsors and guests. “Search Engine Optimization Training” when making reservations to get the discounted rate. Discounts The hotel is conveniently located three blocks from • All ‘Early Bird’ Discounts must require payment at time of the Rosslyn Metro station. Please ask the hotel registration and before the cut-off date in order to receive any about a complimentary shuttle that is also available discount. for your convenience. • Any discounts offered whether by ASMI (including team discounts) must also require payment at the time of registration. • All discount offers cannot be combined with any other offer. Arlington Rosslyn Courtyard by Marriott • Discounts cannot be applied retroactively 1533 Clarendon Blvd. Arlington, VA 22209 Phone: 703-528-2222 / 1-800-321-2211 www.courtyardarlingtonrosslyn.com Tuition & Group Discounts: sponsorship opportunities The tuition rate for attending Search Engine Optimization Training is as follows: As a conference and training provider, The American Strategic Management Institute is an expert in Offerings *Early Bird Regular Rate bringing together leaders to share and discuss best Training *$799 $899 practices and innovations. We connect decision- Registration Fee makers with respected solution providers. *For the Early Bird Rate, Register by July 19, 2010 ASMI offers four different pre-designed sponsorship packages: For more information on group discounts for “Search Engine Optimization Training,” please Event Co-Sponsor Session Sponsor contact Paul Rogers at 858-737-4122 or email him Luncheon Sponsor Exhibit Booth Sponsor at Paul.Rogers@ASMIWeb.com For more information on sponsorships or to get started, contact Meredith Mason 202-739-9707 or email her at Meredith.Mason@ASMIweb.com 6 www.ASMIweb.com/SEO
  • 7. Search Engine Optimization Training Logistics & Registration to register Call Fax this Form to Visit 877-992-9522 866-234-0680 www.ASMIweb.com/SEO Registration Form Yes! Register me for Search Engine Optimization Training Please call me. I am interested in a special Group Discount for my team Delegate Information Name Title Organization Dept. Address City State Zip Telephone Fax Email Payment Information: Check Purchase Order / Training Form Credit Card Credit Card Number Expiration Date Verification no. Name on Card Billing Zip Please make checks payable to: ASMI CANCELLATION POLICY: ASMI will provide a full refund less a $399 administration fee for cancellations requested four weeks prior to the event start date unless cancellation occurs within two weeks prior to the event start date. If a cancellation is requested less than two weeks prior to the event start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. All cancellations must be requested through the cancellation link found in your attendance confirmation email. Please note that cancellation is not final until you receive a cancellation confirmation email. I have read and accepted the Cancellation Policy above. ACKNOWLEDGED AND AGREED By: __________________________________________________________________________________________ Date: _______________________ Priority Code: M139-WEB www.ASMIweb.com/SEO 7
  • 8. ASMI’s vision In this challenging economic landscape, organizations must develop and execute innovative strategies to survive and thrive. Performance and process improvement methodologies give managers the tools they need to run leaner, more efficient businesses. The mission of the American Strategic Management Institute (ASMI) is to connect business leaders with best-in-class practices and training to address management challenges and improve results. ASMI has grown into one of the nation’s most innovative training providers, combining market research and industry insight to deliver experiences and tools to inspire leaders and grow businesses. Through virtual sessions, national summits, training programs and consulting services, ASMI brings together leaders to share insights, ideas and actions to transform organizations. Areas of Focus: Performance Management: Using business analytics to drive strategy Process Improvement: Leaning processes for efficiency and quality improvement Financial Management: Budgeting and forecasting for better decision-making Project Management: Managing projects to deliver results on time, within scope and in budget Leadership Development: Building leadership skills to manage in times of change and conflict Services: Virtual Training Briefings 90-minute training sessions for the latest tools and techniques to deliver results. National Summits National events allowing business leaders to share best practices and strategies for success. Training Programs Methodology-based training modules in management competencies, offered publicly or custom-designed for your organization Consulting Services Field experts who can bring bold change to your workforce, planning processes. ASMI Corporate Headquarters 805 15th Street, NW, 3rd Floor Washington, DC 20005 Ph: 877-992-9522 Fax: 866-234-0680 www.ASMIweb.com