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  1. 1. June 15 – 16, 2009 Washington, DC Optional Post-Conference Workshop June 17, 2009 Online Understand ROI to Maximize Your Online Marketing ROI Marketing Spend Develop Return-on-Investment Measures for Evaluating and Reporting Marketing Success You Will Learn to: Use Measures, Metrics and Analytics to Increase Profits Advance Your Brand with Digital Marketing Measure ROI Effectively Identify Strategies for Successful Email Campaigns In Association with: Utilize a Performance Framework to Instill Confidence in Marketing during a Downturned Economy www.ASMIweb.com
  2. 2. Day One June 15, 2009 Online Marketing ROI 8:30 EMarketer.com Conference Registration and Continental Breakfast predicts online 9:00 spending to Keynote Address: Online Marketing in a New Economic Landscape increase by 8.9% With the current state of the economy, marketers are feeling the pressure to get results while working with slashed budgets. How do you reach clients who are also feeling the in 2009 to $25.7 effects of the recession? Online marketing has become that outlet for getting results. Identify low cost marketing outlets that will attract new clients billion: Are you Discover the correct digital mediums to invest your marketing dollars ready to measure, Grow your business while attracting clients with limited budgets David Carson manage and report Marketing Manager Concert Technologies on your online 10:30 campaigns? Break and Refreshments 10:45 Transition and Maintain Your Brand Online Create an in bound marketing strategy for reaching clients by offering a wide array of touch points Maintain brand loyalty and client retention while transitioning from traditional to digital marketing Learn how to compete in a larger online market Dan Ballister COO Traffiq Top 5 Reasons to Attend: 1. Reach your customers effectively in the digital marketplace 2. Utilize search engine optimization to increase ROI 3. Understand the benefits of Lead Generation 2.0 4. Develop effective marketing strategies on a limited budget 5. Discover analytics to predict marketing success www.ASMIweb.com Page 2
  3. 3. Day One Continued Online Marketing ROI 12:00 Lunch 1:00 Measures, Metrics and Analytics for the Digital Marketplace Discover what measures provide the most useful key performance indicators Identify tools available for assessing campaign results Hear case studies on what makes online marketing campaigns successful or unsuccessful Peter Black Senior Vice President, Business Development BPA Worldwide 2:30 Break and Refreshments 2:45 Make Marketing ROI Transparent to Your Stakeholders Garner executive buy-in for online marketing initiatives Convey the importance of new marketing mediums and their effect on ROI Harness reporting skills that provide clear, relevant data to your stakeholders Pete Emerson Account Executive Beeby Clark & Meyler 4:00 Day One Adjourns Who Should Attend: VPs/Directors/Managers of: Marketing Internal/External Marketing Brand/Product Management Integrated Marketing and Development Planning & Analytics Advertising www.ASMIweb.com Page 3
  4. 4. Day Two June 16, 2009 Online Marketing ROI 8:30 Conference Registration and Continental Breakfast 9:00 Keynote Address Use Search Engine Optimization to Increase Marketing ROI Search marketing is a recession-resistant approach to marketing your brand. It’s a measur- able, secure and effective method that will maintain its place in many budgets. Learn how to get the most from SEO and see the true return on your marketing department’s efforts. Recognize modern techniques to manage your search campaigns and get the most from your dollar Increase SEM return rates while reducing overhead costs Identify tools and methods to increase search advertising results Pete Emerson Account Executive Beeby Clark & Meyler 10:30 Break and Refreshments 10:45 Implement Successful Email Strategies to Boost ROI Explore winning email marketing approaches to increase response rates Discover strategies for getting the right message to the right person Learn techniques for creating emails that will respect customers and treat them as individuals Janet Ballonoff Online Marketing Manager Prism Microsystems 12:00 Lunch Explore Winning Email Marketing Techniques www.ASMIweb.com Page 4
  5. 5. Day Two Continued Online Marketing ROI 1:00 “Email marketing Enhance Marketing ROI with Video and Display Ads Understand how online video and display ads are different from TV and websites is one of the most Pinpoint key performance indicators to gain insight on ad success effective ways Identify required measurements of video and display ads to evaluate ad performance Pete Emerson to stay in touch Account Executive Beeby Clark & Meyler with customers 2:30 and prospects Break and Refreshments online.” 2:45 Peter DeLegge, Contributor, Develop Lead Generation Techniques on a Tight Budget Marketing Today Maintain lead quality and transparency in a time when lead generation sources are consolidating Realize the future of lead generating and the transition from personal contact Recognize how Lead Generation 2.0 offers greater controls and new revenue opportunities for your business 4:00 Conference Adjourns “ Search marketing spending will grow by 14.9% in 2009 to $12.3 billion. Search marketing is not recession-proof, but it is recession-resistant…Search is highly measurable, so it will maintain its place in many budgets and increase in some others…” David Hallerman, Senior Analyst, eMarketer.com www.ASMIweb.com Page 5
  6. 6. Post Conference Workshop June 17, 2009 Online Marketing ROI 8:30 Workshop Registration and Continental Breakfast Post-Conference Seminars are practical, supplementary application sessions which incorpo- rate and review tools, techniques and methods presented during the event. Participants will obtain a further understanding of how to use newly acquire tools and cutting-edge strategies to improve strategic planning and financial management performance. Through group exer- cises and scenario-based learning, you’ll walk away with the expertise and resources needed for immediate and practical application. Enrollment space is limited, so register today to reserve your place. 9:00 Make Online Marketing Work on a Limited Budget There are a variety of different media options available to your marketing department that will produce results without breaking the bank. Even with limited resources, techniques such as SEO and integrated marketing can be used. Learn how to convey your brand’s message to clients by identifying the online venues where they’re most likely to be looking. Maintain the alignment between overall company goals and your marketing strategies to get the results your organization is looking for. Learn what media options are available when working with small budgets Discover cost-efficient ways to find, influence and convert “browsers” into potential buyers Maximize the content of your message to get optimal results from your branding campaign Beth Schillaci Founder/President VillageWorks Communication, Inc. 12:00 Workshop Adjourns Measure the Effectiveness of Your Video and Display Ads www.ASMIweb.com Page 6
  7. 7. Post-Conference Webinar Online Marketing ROI Use Performance Dashboards to Boost Marketing Performance Sponsorship Date: June 25, 2009 Opportunities Time: 2:00- 3:30 PM EST Performance dashboards are powerful tools designed to help gauge a business’s progress As a conference and training in meeting marketing objectives. They provide critical information that enables an organiza- provider, The American tion to measure, monitor and manage marketing performance more effectively. However, Strategic Management without the right focus, processes can fall off track. Institute is an expert in bringing together leaders to During the Webinar YOU WILL LEARN TO: share and discuss Track key performance indicators (KPIs) critical to measuring the success of your best practices and innovations. organization’s marketing efforts We connect decision-makers Identify strategies and metrics linked to consistent marketing performance with respected solution Discover useful measures and metrics to improve decision making providers. To register for this Post-Conference webinar please visit www.ASMIweb.com or contact ASMI offers five different Dave Yerks at Yerks@ManagementWeb.org or 858-866-9380. pre-designed sponsorship packages: • Event Co-Sponsor Session • Sponsor Luncheon • Sponsor Cocktail • Hour Sponsor • Exhibit Booth Sponsor For more information on sponsorships or to get started, contact Jessica Ward at 703-894-0920 or Ward@PerformanceWeb.org www.ASMIweb.com Page 7
  8. 8. Logistics & Registration Online Marketing ROI Venue and Hotel: Online Marketing ROI will be held at the Performance Institute’s Training Center in Arlington, VA, just one block east of the Courthouse stop on the Orange Line Registration Form of the DC Metro. A public parking garage is located inside of the building for $10/ day. Continental breakfast, refreshments and lunch will be provided for delegates To Register, Call 703-894-0920; Fax this Form to: on each day. 703-894-0482 or Visit www.ASMIweb.com The Performance Institute Conference Center 1515 N. Courthouse Rd., Suite 600 Yes! Register me for Online Marketing ROI Arlington, VA 22201 Add the Post-Conference Workshop: Make Online Marketing 703-894-0920 Work on a Limited Budget A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard Add the Pre-Conference Webinar: Use Performance by Marriott at the prevailing rate of $209.00 until May 18, 2009. Please call the hotel Dashboards to Boost Marketing Performance directly and reference code “Online Marketing” when making reservations to get Please call me. I am interested in a special Group Discount the discounted rate. The hotel is conveniently located three blocks from the Rosslyn for my team Metro station. Please ask the hotel about a complimentary shuttle that is also available for your convenience. Delegate Information Arlington Rosslyn Courtyard by Marriott 1533 Clarendon Blvd. Name Title Arlington, VA 22209 Phone: 703-528-2222 / 1-800-321-2211 www.courtyardarlingtonrosslyn.com Organization Dept. Hotel and Travel costs are not included in conference tuition. Address Tuition & Group Discounts: City The tuition rate for attending the Online Marketing ROI is as follows: Offerings Rate State Zip Conference Only $1,399 Post-Conference Workshop $199 Telephone Fax Post-Conference Webinar $299 Email For more information on group discounts for Online Marketing ROI please contact Dave Yerks at 858-866-9381 or email him at Payment Information Yerks@ManagementWeb.org. Check Purchase Order / Training Form Credit Card Cancellation Policy For live events: ASMI will provide a full refund less $399 administration fee for cancellations four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will Credit Card Number be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. For webinars: ASMI will provide a full refund less $50 administrative fee for cancellations four weeks before the Expiration Date Verification no. event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Regis- trants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee. All the cancellation requests need to be made online. Your confirmation email contains links to modify or cancel registrations. Please note that the cancellation is not final until you receive a written confirmation. Name on Card Billing Zip Payment must be secured prior to the conference. If payment is not received by the conference start date, a method of payment must be presented at the time of registration in order to guarantee your participa- tion at the event. Please make checks payable to: The Performance Institute Quality Assurance ASMI strives to provide you with the most productive and effective educational experience possible. If af- Priority Code: M129-WEB ter completing the course you feel there is some way we can improve, please write your comments on the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: ASMI: Quality Assurance, 1515 N. Courthouse Road, Suite 600, Arlington, VA 22201 Discounts • All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in Note: As speakers are confirmed six months before the event, some speaker changes or topic changes order to receive any discount. may occur in the program. ASMI is not responsible for speaker changes, but will work to ensure a compa- • Any discounts offered whether by ASMI (including team discounts) must also require payment at the rable speaker is located to participate in the program. time of registration. If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering • All discount offers cannot be combined with any other offer. airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests. • Discounts cannot be applied retroactively