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Rolling Forecasts 2009

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  1. 1. Rolling April 22 – 23, 2009 Washington, DC Forecasts Earn Up To 2009 13 CPE Credits Develop and Implement a Rolling Forecast to Improve Relevance, Understand Risk and Increase Profitability You Will Learn How to: Design an Effective Rolling Forecast to Drive Financial Performance Lead a Successful Forecasting Implementation Effort Align and Integrate Rolling Forecasts into the Management Process Manage the Transition to Rolling Forecasts In Association with: Build an Accurate Forecast in Today’s Uncertain and Volatile World www.ASMIweb.com/Forecast
  2. 2. Take the Guesswork Out of Forecasting Rolling Forecasts 2009 Build a Better Forecast in Today’s Uncertain and Volatile World Never has financial forecasting been so important or so hard. Two out of every three companies have trouble developing an earnings forecast for the next quarter never mind the full year. “The Crash of ‘08” made the task of forecasting business performance almost impossible, at least with the tried and true processes that have been used for the last 50 years. Managers now understand that the traditional, static monthly or quarterly forecast process that emphasizes financial detail simply does not work any more. So what’s the answer? In this practical two-day program, David Axson, author of Best Practices in Planning and Performance Management (John Wiley 2007), former Head of Corporate Planning at Bank of America and a co-founder of The Hackett Group, teaches you how leading companies are radically transforming their forecast processes to improve relevance, better understand risk, and provide management with insightful analysis to support decision-making. Learning from the examples of prominent companies will provide you with the tools for developing better forecasting techniques within your own organization. “Visibility is low and forecasting is challenging” Peter Oppenheimer, CFO Apple, Wall Street Journal 10/22/08 Top 5 Reasons to Attend: 1. Align your rolling forecast to your strategic plan 2. Implement key business drivers into the rolling forecast process 3. Design an accurate rolling forecast for your company 4. Understand which measures and metrics are worth monitoring 5. Improve your forecasting accuracy www.ASMIweb.com/Forecast Page 2
  3. 3. Day One April 22, 2009 Rolling Forecasts 2009 8:30 Registration and Continental Breakfast 9:00 Rolling Forecast Training Begins “On point, covered what was essential Forecasting – Why Bother? Understand the role of the forecast in the management process without fluff” Learn the evolution of the forecast Discover why traditional forecasting is obsolete Michael Brigante, Homeland Security Capital Requirements of a Credible Forecast Recognize the purpose and use of the forecast Characterize an accurate forecast Harness forecasting in today’s uncertain and volatile world 12:00 Lunch Break The Rise of the Rolling Forecast Define a rolling forecast Advocate the rationale for the rolling forecast Identify different types of rolling forecasts Design an Effective Forecast Understand the “Not one size fits all” theory Develop forecasting methods right for your organization Recognize key business drivers in the forecasting process 4:30 Conference Adjourns Who Should Attend: CFOs Financial Analysts VPs of Finance Budgeting Directors Controllers Financial and Management Accountants Directors and Managers of Finance www.ASMIweb.com/Forecast Forecasting Analysts Page 3
  4. 4. Day Two April 23, 2009 Rolling Forecasts 2009 8:30 Continental Breakfast 9:00 Rolling Forecast Training Begins “Comprehensive Create Forecasts knowledge and Construct a credible forecast experience are Manage forecast accuracy well linked and Make accurate and informed decisions presented.” Integrate Forecasts into the Management Process Replace the budget with the forecast Grace Kwong, Dominon Electric Supply Co. Integrate strategic planning, risk management and reporting into forecasting Assess implications with incentive compensation 12:00 Lunch Break Make the Case for Change Benchmark your forecast process Sell change to senior management Build your business case for rolling forecasts Lead a Successful Implementation Identify alternative implementation approaches Enhance the role of technology Measure and sustain change 4:30 Conference Adjourns Utilize Key Business Drivers in the Rolling Forecast Process www.ASMIweb.com/Forecast Page 4
  5. 5. Post-Conference Webinar Rolling Forecasts 2009 Link Business Drivers to Financial Measures for Efficient Predictive Models Date: May 5, 2009 Time: 2:00 – 3:30 PM Business drivers have always been an effective tool in determining the direction an organiza- tion is going in. While it’s easy to identify what drives an organization, it’s more difficult to determine which drivers link to financial measures. The combination of drivers and measures can ensure that your organization’s predictive models will be both accurate and effective in the forecasting process. During the webinar you will learn to: Identify key business drivers specific to your market and business Measure cause-and-effect relationships between drivers and performance outcomes Track forecast submissions to improve the accuracy of your data About the Trainer David Axson President, The Sonax Group David Axson brings nearly 25 years of experience in advising over 200 companies on a wide range of strategic, financial and management subjects. In early 2004 he completed a one year engagement as Head of Corporate Planning at Bank of America where he led a major transformation program of the Bank’s planning and forecasting processes. Prior to helping form Hackett in 1991, David was affiliated with A.T. Kearney, Deloitte, Haskins & Sells, and Lloyds Bank in London, England. He serves as a director of Guitar Heaven Ltd and Garden of Life Inc. An accomplished public speaker David has served as the keynote speaker at conferences in North America, Europe and Asia for organizations such as CFO Magazine, Cognos, The Institute of Management Accountants, The National Retail Federation, SAP, and The World Bank. The Sonax Group is a research, educational and advisory firm that works with clients to improve the effectiveness of their business management practices. The Sonax Group was founded in 2002 by David Axson, a co-founder of the renowned benchmarking and finance transformation authority The Hackett Group and author of the books Best Practices in Planning and Management Reporting published by John Wiley in 2003 and Best Practices in Planning and Performance Management published in January 2007. www.ASMIweb.com/Forecast Page 5
  6. 6. In-House Training Rolling Forecasts 2009 Sponsorship One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of on-site trainings and management facilitations. Bringing a training or facilita- Opportunities tion in-house gives you the opportunity to customize a program that addresses your exact challenges and provides a more personal learning experience, while virtually eliminating travel expenses. Whether you require training for a small group or for an organizational-wide As a conference and initiative, the advanced learning methods employed by the American Strategic Management training provider, The Institute will create an intimate training atmosphere that maximizes knowledge transfer to American Strategic enhance the talent within your organization. Management Institute is an expert in bringing Customization together leaders to share We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”. and discuss best practices While many training providers will offer you some variation of their standard training, the and innovations. We American Strategic Management Institute’s subject matter experts will work with you and your team to examine your programs and determine your exact areas of need. The identifica- connect decision-makers tion of real life examples will create a learning atmosphere that resonates with participants with respected solution while at the same time providing immediate return on your training investment. Using inter- providers. ASMI offers active exercises that employ actual projects or scenarios from your organization, instructors five different pre-designed can address specific challenges and align the curriculum of each session to your objectives. sponsorship packages: While the majority of on-site trainings are focused on smaller groups, the American Strate- gic Management Institute also has the ability to accommodate organizational-wide training • Event Co-Sponsor Session initiatives. Utilizing multiple instructors, The Institute has the capacity to deliver courses to • Sponsor Luncheon groups of up to 300 participants per day. • Sponsor Cocktail • Hour Sponsor Areas of Expertise • Exhibit Booth Sponsor On-site delivery of single courses, certification programs and entire packages of specialized courses are available in the following areas: For more information on sponsorships or to get Strategic Planning started, contact Jessica Ward Performance Measurement at 703-894-0920 or Project Management Ward@PerformanceWeb.org Lean Six Sigma Workforce Management Budgeting and Forecasting Contracting Performance Reporting Program Evaluation Administrative Management Change Management Balanced Scorecard For more information about in-house training options available to you, please contact Mark Bryan at 703-894-0481 x 225 or email him at Bryan@PerformanceWeb.org. www.ASMIweb.com/Forecast Page 6
  7. 7. Logistics & Registration Rolling Forecasts 2009 Venue and Hotel: Registration Form Rolling Forecasts 2009 will be held at The Performance Institute Training Center in Arlington, VA. A public parking garage is located inside of the building for $10/ day. A complimentary breakfast, lunch and refreshments will be provided each To Register, call 703-894-0920, Fax this Form to: 703- day. 894-0482 or Visit www.ASMIweb.com/Forecast The Performance Institute Conference Center 1515 N. Courthouse Rd., Suite 600 Yes! Register me for Rolling Forecasts 2009 Arlington, VA 22201 703-894-0920 Add the Post-Conference Webinar Please call me. I am interested in a special Group Discount for my team A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard by Marriott at the prevailing rate of $209.00 until March 23, 2009. Please call the Delegate Information hotel directly and reference code “Rolling Forecasts” when making reservations to get the discounted rate. This rate is based on the Government Per Diem and is subject to change. The hotel is conveniently located three blocks from the Rosslyn Metro station. Please ask the hotel about a complimentary shuttle that is also Name Title available for your convenience. Arlington Rosslyn Courtyard by Marriott Organization Dept. 1533 Clarendon Blvd. Arlington, VA 22209 Phone: 703-528-2222 / 1-800-321-2211 Address www.courtyardarlingtonrosslyn.com Hotel and Travel costs are not included in conference tuition. City Tuition & Group Discounts: The tuition rate for attending Rolling Forecasts 2009 is: State Zip Early Bird Rate Regular Rate Conference $1699 $1799 Telephone Fax Post-Conference Webinar $269 $299 * * For the Early Bird Rate, Register by February 11, 2009 Email For more information on group discounts for Rolling Forecasts 2009 please contact Paul Rogers at 858-866-9386 or email him at Payment Information PRogers@ManagementWeb.org. Check Purchase Order / Training Form Credit Card CPE Credits Delivery Method: Group-live Credit Card Number Program Level: Beginner Prerequisites: None Advanced Preparation: None Expiration Date Verification no. CPE Credits: 13 The American Strategic Management Institute (ASMI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry Name on Card Billing Zip of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417. Website: www.nasba.org. Please make checks payable to: The Performance Institute Cancellation Policy For live events: ASMI will provide a full refund less $399 administration fee for cancella- tions four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no Priority Code: B273-WEB refund will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. For webinars: ASMI will provide a full refund less $50 administrative fee for cancellations four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Regis- trants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee. Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may All the cancellation requests need to be made online. Your confirmation email contains links to modify or occur in the program. ASMI is not responsible for speaker changes, but will work to ensure a comparable cancel registrations. Please note that the cancellation is not final until you receive a written confirmation. speaker is located to participate in the program. Payment must be secured prior to the conference. If payment is not received by the conference start date, a If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering airfare, method of payment must be presented at the time of registration in order to guarantee your participation at hotel or other costs incurred by registrants, including delegates, sponsors and guests. the event. Discounts Quality Assurance ASMI strives to provide you with the most productive and effective educational experi- • All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in order to ence possible. If after completing the course you feel there is some way we can improve, please write your receive any discount. comments on the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning • Any discounts offered whether by ASMI (including team discounts) must also require payment at the experience and wish to request a credit or refund, please submit it in writing no later than 10 business days time of registration. after the end of the training to: • All discount offers cannot be combined with any other offer. ASMI: Quality Assurance • Discounts cannot be applied retroactively 1515 N. Courthouse Road, Suite 600, Arlington, VA 22201
  8. 8. About ASMI Rolling Forecasts 2009 The American Strategic Management Institute (ASMI) is the nation’s leading authority on measurement and management methodologies for improving individual and organizational performance. ASMI’s mission is to identify, study and disseminate the leading strategic management and performance measurement practices pioneered by best-in-class organizations. Through national conferences, in-house training programs, consulting services and on-going research, ASMI helps organizations access cutting-edge expertise in planning, implementing and evaluating business strategies to address their management challenges and improve organizational results. Methodology ASMI gathers and disseminates comprehensive methodologies specifi cally constructed to address today’s complex managerial realities. Through a collection of industry best practices, input from experts in the fi eld and applicable case studies, ASMI has the knowledge and specialized methodologies to help both you and your organization achieve results. Conferences ASMI’s national conferences provide forums for networking and information exchange among experts in their fi elds. Choose from a variety of national events addressing the current and pressing challenges in performance management, human capital management, financial management, project management, process improvement and marketing. Each event brings together experts to share best practices, topical scenarios and personal experiences. Training All of ASMI’s publicly offered courses can be adapted for your offi ce, department or company. In-house training provides a customized, cost-effective vehicle for educating your staff with a hands-on forum facilitating both team building and project planning. Our in-house training programs are focused on performance measurement, strategic communications, process improvement, strategic planning and change management. Consulting In some cases, personal consultation is more useful and cost-effective than an in-house training session. These consultation projects are designed to maximize the efficiency and profi tability of a company or department by training a few key executives or directors. 1515 N. Courthouse Rd., Suite 600 Arlington, VA 22201 Ph: 703-894-0920 Fax: 703-894-0482 www.ASMIweb.com