Gule sider kjøpemotor

584 views
499 views

Published on

Gule Sider skal være ikke være en søkemotor, men en kjøpemotor. Mattias Nyman er arkitekten bak denne strategien på nordisk nivå, og vil fortelle deg hvorfor Eniro vil gjøre dette og hva det innebærer for deg som annonsør.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
584
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Gule sider kjøpemotor

  1. 1. Where can I buy this stuff?<br />Mattias Nyman, Nordic Business Development Manager<br />
  2. 2. Users search more and more on specific product or services<br />
  3. 3. Our visionList all companies that sell a product or a service, in the area of your interestMaximize number of relevant leads to our paying customers<br />
  4. 4. Keywords assigned by category<br />Product files in from webshops, same as price comparison sites<br />“Crawling” company websites hunting for products and services<br />Eniro’s relevance model<br />Customer web where customers can add and rank keywords<br />Customer selected ranked keyword collected by sales reps<br />
  5. 5. Companies with paid keywords and categories<br />$<br />$<br />$<br />Companies with keywords automatically assigned by Eniro, category by category<br />Webshops with product files<br />Vi har hittat "sökordet" på följande företags hemsidor<br />Companies with “crawled” keywords cross referenced with Eniro data and grouped in different relevance levels.<br />
  6. 6.
  7. 7. mattias.nyman@eniro.com<br />

×