Yammer External Networks: Engaging Customers and Partners


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Yammer has distinguished itself as an enterprise social network on the inside of organizations, but its potential for engaging external customers, partners and vendors remains largely unnoticed. Most organizations have yet to tap into Yammer's ability to extend its features outside of the company walls.

Find out how Yammer is redefining the traditional external network, and how its ease of adoption, powerfully interactive style of information sharing and governance tools combine with mobile accessibility and the power of the cloud to deliver social, secure and world-class external collaboration.

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Yammer External Networks: Engaging Customers and Partners

  1. 1. Yammer External Networks: Engaging Customers & Partners facebook.com/perficient twitter.com/Perficient_MSFTlinkedin.com/company/perficient
  2. 2. Perficient is a leading information technology consulting firm serving clients throughout North America. We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities. About Perficient
  3. 3. • Founded in 1997 • Public, NASDAQ: PRFT • 2013 revenue ~$373 million • Major market locations throughout North America • Atlanta, Boston, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Los Angeles, Minneapolis, New Orleans, New York City, Northern California, Philadelphia, Southern California, St. Louis, Toronto and Washington, D.C. • Global delivery centers in China, Europe and India • >2,100 colleagues • Dedicated solution practices • ~90% repeat business rate • Alliance partnerships with major technology vendors • Multiple vendor/industry technology and growth awards Perficient Profile
  4. 4. BUSINESS SOLUTIONS Business Intelligence Business Process Management Customer Experience and CRM Enterprise Performance Management Enterprise Resource Planning Experience Design (XD) Management Consulting TECHNOLOGY SOLUTIONS Business Integration/SOA Cloud Services Commerce Content Management Custom Application Development Education Information Management Mobile Platforms Platform Integration Portal & Social Our Solutions Expertise
  5. 5. Our Microsoft Practice
  6. 6. Rich Wood, Director of Web & Social Collaboration Practice at Perficient Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms. Our Speaker
  7. 7. Agenda • Common Ground: #ESN and Extranets o Enterprise Social Networks as an Engagement Tool o Extranets and How They Work • Why Yammer: Stating the Case • Demo o Governance in a Yammer External Network • Wrap-Up / Q&A
  8. 8. #ESN as an Engagement Tool
  9. 9. Enterprise Social Networks (#ESN)
  10. 10. Forrester The promise of Enterprise Social Networks (#ESN) is that they will…
  11. 11. Drive more effective reuse of content assets… #ESN
  12. 12. Provide better and faster access to expertise… #ESN
  13. 13. Enable richer and more valuable real-time interactions… #ESN
  14. 14. Create a platform that can support collective action… #ESN
  15. 15. Wouldn’t it be nice to share these benefits with vendors, partners, and customers?
  16. 16. Extranets and How They Work
  17. 17. Extranets: What Are They?
  18. 18. Extranet Use Cases
  19. 19. Our Reflex? SharePoint
  20. 20. But the Cloud is the Game Changer
  21. 21. But the Cloud is the Game Changer
  22. 22. Stating the case: Yammer as an extranet
  23. 23. Extranets: Why Yammer
  24. 24. Extranets: Why Yammer
  25. 25. Adoptability
  26. 26. Adoptability
  27. 27. Adoptability
  28. 28. Interactivity – With Customers
  29. 29. Interactivity – With Business Partners
  30. 30. The Proof is in the Pudding
  31. 31. The Ultimate Extranet Use Case
  32. 32. Partners
  33. 33. Customers
  34. 34. Cloud Advantages
  35. 35. Mobile Accessibility
  36. 36. Governance
  37. 37. Governance
  38. 38. DEMO: Setup and Governance in Yammer External Networks
  39. 39. Station Stops
  40. 40. And That’s All for Today. But tomorrow? • Office Web Apps and OneDrive for Business for document collaboration • Yammer Feed replaces SharePoint Social Feed = Yammer + SharePoint Online extranets! • Inline Social, Groups and Office Graph
  41. 41. Thank You! www.facebook.com/perficient www.perficient.com www.twitter.com/perficient_msft Rich Wood, Perficient 312.589.2041 rich.wood@perficient.com @richOthewood
  42. 42. bit.ly/1p4anBQ Lync Online: How the Cloud is Changing the Way We Communicate bit.ly/Qm6qsl Connect with Perficient