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Using Personas in User Experience Design

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So You Know Who Your Consumers Are … Now What?: Using Personas to Get to the What, Why, and How

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Using Personas in User Experience Design

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  15. 15. ' " Todd Warfel Copyright © 2009 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 15
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  20. 20. Getting started Forming the team Collecting and analyzing data to drive the personas Creating personas: elements of a good persona Validating the personas Copyright © 2009 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 20
  21. 21. Getting started Forming the team Collecting and analyzing data to drive the personas Creating personas: elements of a good persona Validating the personas Copyright © 2009 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 21
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  27. 27. Getting started Forming the team Collecting and analyzing data to drive the personas Creating personas: elements of a good persona Validating the personas Copyright © 2009 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 27
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  30. 30. * Analysis Data Oriented focuses on patterns Design Oriented Analysis is drawn to unique and extreme cases Less Structured in Very Structured in Research Plans Research Plans and Data Collection and Data Collection Copyright © 2009 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 30
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  32. 32. , ' ! " ' * / * / A 0 5 4 The design-oriented approach The data-oriented approach taught enabled the team to recognize the team to carefully weigh their new learning opportunities, and to judgments against the evidence trust their instincts. Copyright © 2009 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 32
  33. 33. Getting started Forming the team Collecting and analyzing data to drive the personas Creating personas: elements of a good persona Validating the personas Copyright © 2009 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 33
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  38. 38. Getting started Forming the team Collecting and analyzing data to drive the personas Creating personas: the elements of a good persona Validating the personas Copyright © 2009 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 38
  39. 39. 2 ' " Archetype name Identifying details Short, memorable story Goals, motivations Context, environment Values and attitudes Copyright © 2009 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 39
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  41. 41. Getting started Forming the team Collecting and analyzing data to drive the personas Creating personas: elements of a good persona Validating the personas Copyright © 2009 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 41
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  50. 50. $ 3 ) 3 # " 2 * ! + 9 ; < : < = 9 < - 9< 3 ; < < 2 Identity management and governance has become a focal point for companies trying to meet regulatory and industry expectations around information integrity and accountability. Information is power and information security is more crucial now than ever. And whether it is the protection of proprietary technology, customer information or financial data, identity management should be a key component of any corporate security strategy. In December’s Perficient Perspectives we’ll look at Identity Management: • What is it? • The three keys to an effective identity management strategy: • Business alignment • Executive involvement • Measurable results • Identity management solutions • Where does technology fit in? • Why technology alone is not the answer • How to assess your own level of corporate exposure to identity abuse and infrastructure vulnerabilities
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