Driving Business Value with Yammer
Presented by Rich Wood
facebook.com/perficient twitter.com/Perficient_MSFTlinkedin.com/...
Perficient is a leading information technology consulting firm serving clients throughout
North America.
We help clients i...
• Founded in 1997
• Public, NASDAQ: PRFT
• 2013 revenue ~$373 million
• Major market locations throughout North America
• ...
BUSINESS SOLUTIONS
Business Intelligence
Business Process Management
Customer Experience and CRM
Enterprise Performance Ma...
Our Microsoft Practice
Rich Wood, Director of Web & Social
Collaboration Practice at Perficient
Rich is a member of Microsoft’s Partner Advisory
...
Agenda: Engaging Employees with #ESN
• A Quick Overview – Definitions and Context
• User Engagement/Adoption: What is it?
...
Definitions and Context
• Enterprise Social Network (#ESN)
• Yammer
• User Adoption & Engagement
Enterprise Social Networks (#ESN)
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but i...
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise...
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise...
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise...
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise...
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise...
Mobile Accessibility
Yammer is
accessible
across device
platforms
through free,
native
applications on
Windows,
Windows Ph...
USER ADOPTION & ENGAGEMENT
User Adoption: What is it?
• We hear the term a lot, but…
User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs ...
User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs ...
User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs ...
User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs ...
Organic
Adoption
Organizational
Mandate
http://www.discoversharepoint.com
Organic
Adoption
Will only succeed with ITsupport
Organizational
Mandate
http://www.discoversharepoint.com
45%
Organic
Adoption
Will only succeed with ITsupport
Organizational
Mandate
http://www.discoversharepoint.com
45%
Organic
Adoption
Will only succeed with ITsupport
Organizational
Mandate
Training is Vital for Increasing Adoption But...
The Adoption Formula
	 	 ∗	
∗ ∗ ∗
User Adoption Variables
SharePoint drop
adoption
Focus
Pick up specific business
problems to solve.
Grow it from here.
Don...
Looks A Lot Like…
Yammer: The Social Journey
Credit: http://success.yammer.com
Adoption & Engagement Resources
• http://office.microsoft.com/en-us/sharepoint/
• http://www.discoversharepoint.com
• http...
GET IN
#ESN: First Impressions Matter
Getting into enterprise social the old fashioned
way:
– Using SharePoint
– A little clumsy,...
Another Way In: Yammer and Office
+
Familiarity = Usability
Groups
Global Nav
Suggestions
Newsfeed
Search
Notifications
Post updates
Familiarity = Usability
Familiarity = Usability
Groups
Global Nav
Suggestions
Newsfeed
Search
Notifications
Post updates
How About Office? Everyone Uses That.
And Once You’re In, Just Go Backstage.
MetadataSave to SharePoint
Security
SocialVersioning
Harnessing That Disruption
People can and will get to SharePoint this way.
But who are these early adopters?
• Group creat...
GET ENGAGED
Planning
Planning is key – Our secret sauce
45%
top down
everyone else
Plan: Cloud Infrastructure
• Directory Sync for Profiles / Identity
• Internal, External? Admins and Governance
• What abo...
Plan: Social Strategy Workshop
• Identify your stakeholders
• Identify your key communities
• Then ask two key questions:
...
Excitement
• Involve corporate communications
• Utilize email templates from Yammer Success (or
bring your own – we do)
• ...
Communication Plan
• Answer key questions – for audiences – on a schedule
Communication Plan
• Answer key questions – for audiences – on a schedule
GET ADVANCED
Focus
• These are your advanced use cases
• Integrations – should be high value to a specific
community
–Sales and CRM
–HR...
• Training materials still matter – remember
– Only 21% are Trained
– 35% love learning from coworkers
• Focus on those ea...
Engagement
• Bring IT & End Users Together
–Communities and groups
–Steering team
• Steering and the Strategic Roadmap
• K...
Thank You
Rich Wood, Perficient
312.589.2041
rich.wood@perficient.com
@richOthewood
Making the Most of
Power BI with SQL
Server 2014 and Azure
bit.ly/1jxwPyF
Connect with Perficient
Office 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with Yammer
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Office 365 Customers: Drive Business Value with Yammer

  1. 1. Driving Business Value with Yammer Presented by Rich Wood facebook.com/perficient twitter.com/Perficient_MSFTlinkedin.com/company/perficient
  2. 2. Perficient is a leading information technology consulting firm serving clients throughout North America. We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities. About Perficient
  3. 3. • Founded in 1997 • Public, NASDAQ: PRFT • 2013 revenue ~$373 million • Major market locations throughout North America • Atlanta, Boston, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Los Angeles, Minneapolis, New Orleans, New York City, Northern California, Philadelphia, Southern California, St. Louis, Toronto and Washington, D.C. • Global delivery centers in China, Europe and India • >2,100 colleagues • Dedicated solution practices • ~90% repeat business rate • Alliance partnerships with major technology vendors • Multiple vendor/industry technology and growth awards Perficient Profile
  4. 4. BUSINESS SOLUTIONS Business Intelligence Business Process Management Customer Experience and CRM Enterprise Performance Management Enterprise Resource Planning Experience Design (XD) Management Consulting TECHNOLOGY SOLUTIONS Business Integration/SOA Cloud Services Commerce Content Management Custom Application Development Education Information Management Mobile Platforms Platform Integration Portal & Social Our Solutions Expertise
  5. 5. Our Microsoft Practice
  6. 6. Rich Wood, Director of Web & Social Collaboration Practice at Perficient Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms. Our Speaker
  7. 7. Agenda: Engaging Employees with #ESN • A Quick Overview – Definitions and Context • User Engagement/Adoption: What is it? • How We Do It: –Get in –Get engaged –Get advanced
  8. 8. Definitions and Context • Enterprise Social Network (#ESN) • Yammer • User Adoption & Engagement
  9. 9. Enterprise Social Networks (#ESN)
  10. 10. Yammer Yammer is a cloud-based service for enterprise social.
  11. 11. Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer
  12. 12. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN.
  13. 13. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos.
  14. 14. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos. Yammer is disruptive (and that’s good).
  15. 15. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos. Yammer is disruptive (and that’s good). Yammer is fun, but more importantly, it drives value.
  16. 16. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos. Yammer is disruptive (and that’s good). Yammer is fun, but more importantly, it drives value. Yammer pricing is really, really good right now.
  17. 17. Mobile Accessibility Yammer is accessible across device platforms through free, native applications on Windows, Windows Phone, iOS, and Android.
  18. 18. USER ADOPTION & ENGAGEMENT
  19. 19. User Adoption: What is it? • We hear the term a lot, but…
  20. 20. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement”
  21. 21. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done
  22. 22. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done • Example: Email is 100% adopted by users
  23. 23. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done • Example: Email is 100% adopted by users • SharePoint: There in some orgs, not in others
  24. 24. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done • Example: Email is 100% adopted by users • SharePoint: There in some orgs, not in others • And now you want me to do what…?!
  25. 25. Organic Adoption Organizational Mandate http://www.discoversharepoint.com
  26. 26. Organic Adoption Will only succeed with ITsupport Organizational Mandate http://www.discoversharepoint.com
  27. 27. 45% Organic Adoption Will only succeed with ITsupport Organizational Mandate http://www.discoversharepoint.com
  28. 28. 45% Organic Adoption Will only succeed with ITsupport Organizational Mandate Training is Vital for Increasing Adoption But is Very Rare – Only 21% Are Trained Today. http://www.discoversharepoint.com
  29. 29. The Adoption Formula ∗ ∗ ∗ ∗
  30. 30. User Adoption Variables SharePoint drop adoption Focus Pick up specific business problems to solve. Grow it from here. Don’t go “all in Excitement Involve Corporate Communications. Education Provide resources that matter. Tailor your language for users. Engagement Bring IT & End Users together, Identify future projects to implement, Make SharePoint open . . . but provide a safety net, Give a voice to the users and identify sponsors. Plan Define your vision. time Credit: http://www.discoversharepoint.com
  31. 31. Looks A Lot Like… Yammer: The Social Journey Credit: http://success.yammer.com
  32. 32. Adoption & Engagement Resources • http://office.microsoft.com/en-us/sharepoint/ • http://www.discoversharepoint.com • http://success.yammer.com
  33. 33. GET IN
  34. 34. #ESN: First Impressions Matter Getting into enterprise social the old fashioned way: – Using SharePoint – A little clumsy, even for experienced users – Not bad, just not an easy path to social
  35. 35. Another Way In: Yammer and Office +
  36. 36. Familiarity = Usability
  37. 37. Groups Global Nav Suggestions Newsfeed Search Notifications Post updates Familiarity = Usability
  38. 38. Familiarity = Usability
  39. 39. Groups Global Nav Suggestions Newsfeed Search Notifications Post updates
  40. 40. How About Office? Everyone Uses That.
  41. 41. And Once You’re In, Just Go Backstage. MetadataSave to SharePoint Security SocialVersioning
  42. 42. Harnessing That Disruption People can and will get to SharePoint this way. But who are these early adopters? • Group creators? • Bold, fearless collaborators? • Pathologically oversharing extroverts? These are your CHAMPIONS. And you should be using them.
  43. 43. GET ENGAGED
  44. 44. Planning Planning is key – Our secret sauce 45% top down everyone else
  45. 45. Plan: Cloud Infrastructure • Directory Sync for Profiles / Identity • Internal, External? Admins and Governance • What about SharePoint? –Online –On-premise • Pilot with key user groups –We suggest at least 250 users for a good sampling –It will grow organically –Which groups? Funny you should ask
  46. 46. Plan: Social Strategy Workshop • Identify your stakeholders • Identify your key communities • Then ask two key questions: –What’s in it for the team? –What’s in it for me? • Identify quick wins and advanced use cases
  47. 47. Excitement • Involve corporate communications • Utilize email templates from Yammer Success (or bring your own – we do) • Create a communication plan • Identify audiences, channels and schedules
  48. 48. Communication Plan • Answer key questions – for audiences – on a schedule
  49. 49. Communication Plan • Answer key questions – for audiences – on a schedule
  50. 50. GET ADVANCED
  51. 51. Focus • These are your advanced use cases • Integrations – should be high value to a specific community –Sales and CRM –HR: Hiring and job applications –Et cetera • Start small, grow big. No big bangs!
  52. 52. • Training materials still matter – remember – Only 21% are Trained – 35% love learning from coworkers • Focus on those early adopters (Champions!) • Provide materials on call for the masses • http://discoversharepoint.com • http://success.yammer.com • https://about.yammer.com/moments/ Focus
  53. 53. Engagement • Bring IT & End Users Together –Communities and groups –Steering team • Steering and the Strategic Roadmap • Keep #ESN Open . . . but Provide That Safety Net of Education and Guided Use Cases
  54. 54. Thank You Rich Wood, Perficient 312.589.2041 rich.wood@perficient.com @richOthewood
  55. 55. Making the Most of Power BI with SQL Server 2014 and Azure bit.ly/1jxwPyF Connect with Perficient
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