Driving Business Value
With Yammer

facebook.com/perficient

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About Perficient

Perficient is a leading information technology consulting firm serving clients throughout
North America....
Perficient Profile

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Founded in 1997

•

Public, NASDAQ: PRFT

•

2013 revenue ~$375 million

•

Major market locations ...
Our Solutions Expertise

Business Solutions

Technology Solutions

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•
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•

•
•
•
•
•
•
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Business Intelligen...
Our Microsoft Practice
Our Speaker

Rich Wood, Director of Web & Social
Collaboration Practice at Perficient
Rich is a member of Microsoft’s Part...
Agenda: Engaging Employees with #ESN

• A Quick Overview – Definitions and Context
• User Engagement/Adoption: What is it?...
Definitions and Context

• Enterprise Social Network (#ESN)
• Yammer
• User Adoption & Engagement
Enterprise Social Networks (#ESN)
Yammer

Yammer is a cloud-based service for enterprise social.
Yammer

Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premis...
Yammer

Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premis...
Yammer

Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premis...
Yammer

Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premis...
Yammer

Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premis...
Yammer

Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premis...
Mobile Accessibility

Yammer is
accessible
across device
platforms
through free,
native
applications on
Windows,
Windows P...
USER ADOPTION & ENGAGEMENT
User Adoption: What is it?

• We hear the term a lot, but…
User Adoption: What is it?

• We hear the term a lot, but…
–We prefer “engagement”
User Adoption: What is it?

• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs...
User Adoption: What is it?

• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs...
User Adoption: What is it?

• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs...
User Adoption: What is it?

• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs...
Organic
Adoption
Organizational
Mandate

http://www.discoversharepoint.com
Organic
Adoption
Will only succeed with IT support

Organizational
Mandate

http://www.discoversharepoint.com
45%
Organic
Adoption
Will only succeed with IT support

Organizational
Mandate

http://www.discoversharepoint.com
Training is Vital for Increasing Adoption But is

45%
Organic
Adoption

Very Rare – Only 21% Are Trained Today.

Will only...
The Adoption Formula
	

	

∗	

∗

∗
	

∗
User Adoption Variables

Credit: http://www.discoversharepoint.com
Looks A Lot Like…

Credit: http://success.yammer.com
Adoption & Engagement Resources

• http://office.microsoft.com/en-us/sharepoint/
• http://www.discoversharepoint.com
• htt...
GET IN
#ESN: First Impressions Matter

Getting into enterprise social the old fashioned
way:
– Using SharePoint
– A little clumsy...
ntroducing Users is the First Step
ntroducing Users is the First Step
arePoint traditionally hasn’t been easy.
13 Didn’t exactly change that for people.
ntroducing Users is the First Step
arePoint traditionally hasn’t been easy.
13 Didn’t exactly change that for people.
ntroducing Users is the First Step
arePoint traditionally hasn’t been easy.
13 Didn’t exactly change that for people.
ntroducing Users is the First Step
arePoint traditionally hasn’t been easy.
13 Didn’t exactly change that for people.
ntroducing Users is the First Step
arePoint traditionally hasn’t been easy.
13 Didn’t exactly change that for people.
Another Way In: Yammer and Office

+
Familiarity = Usability
Familiarity = Usability
Search

Global Nav

Notifications

Groups
Post updates

Newsfeed

Suggestions
Familiarity = Usability
Global Nav
Search

Notifications

Groups

Post updates

Suggestions
Newsfeed
How About Office? Everyone Uses That.
And Once You’re In, Just Go Backstage.

Save to SharePoint

Metadata

Security

Versioning

Social
Harnessing That Disruption

People can and will get to SharePoint this way.
But who are these early adopters?
• Group crea...
GET ENGAGED
Planning

Planning is key – Our secret sauce

top down
everyone else
45%
Plan: Cloud Infrastructure

• Directory Sync for Profiles / Identity
• Internal, External? Admins and Governance
• What ab...
Plan: Social Strategy Workshop

• Identify your stakeholders
• Identify your key communities
• Then ask two key questions:...
Excitement

• Involve corporate communications
• Utilize email templates from Yammer Success (or
bring your own – we do)
•...
Communication Plan

• Answer key questions – for audiences – on a schedule
Communication Plan

• Answer key questions – for audiences – on a schedule
GET ADVANCED
Focus

• These are your advanced use cases
• Integrations – should be high value to a specific
community
–Sales and CRM
–H...
Focus

•

•

Training materials still matter – remember •
– Only 21% are Trained
•
– 35% love learning from coworkers
•
Fo...
Engagement

• Bring IT & End Users together
–Communities and groups
–Steering team
• Steering and the strategic roadmap
• ...
Thank You
Rich Wood, Perficient
312.589.2041
rich.wood@perficient.com
@richOthewood
Connect with Perficient

Office 365 Migration Best
Practices
bit.ly/1engE5U
Office 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with Yammer
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Office 365 Customers: Drive Business Value with Yammer

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Microsoft has gone social in a big way with Yammer - but are you ready for it? A successful social solution must give end users the foundational tools needed to effectively collaborate with coworkers, clients and partners while maintaining control of access, security and content. Each business has a different sweet spot when it comes to creating an engaging social environment that drives collaboration and meaningful dialogue. An enterprise social network's success is dependent on unearthing your employees' key motivational drivers, aligning the solution to your company's culture, your vision for leveraging cloud-based solutions, and tailoring a strategy to fit.

In this slideshare, we take a look at what planning for Yammer success really entails, and the importance of a social maturity assessment, community use case planning and a communication plan. We also discuss the value of a Yammer pilot.

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Office 365 Customers: Drive Business Value with Yammer

  1. 1. Driving Business Value With Yammer facebook.com/perficient linkedin.com/company/perficient twitter.com/Perficient_MSFT
  2. 2. About Perficient Perficient is a leading information technology consulting firm serving clients throughout North America. We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities.
  3. 3. Perficient Profile • Founded in 1997 • Public, NASDAQ: PRFT • 2013 revenue ~$375 million • Major market locations throughout North America • Atlanta, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Los Angeles, Minneapolis, New Orleans, New York City, Northern California, Philadelphia, Southern California, St. Louis, Toronto and Washington, D.C. • Global delivery centers in China, Europe and India • >2,000 colleagues • Dedicated solution practices • ~90% repeat business rate • Alliance partnerships with major technology vendors • Multiple vendor/industry technology and growth awards
  4. 4. Our Solutions Expertise Business Solutions Technology Solutions • • • • • • • • • • • • • • • • • Business Intelligence Business Process Management Customer Experience and CRM Enterprise Performance Management Enterprise Resource Planning Experience Design (XD) Management Consulting Business Integration/SOA Cloud Services Commerce Content Management Custom Application Development Education Information Management Mobile Platforms Platform Integration Portal & Social
  5. 5. Our Microsoft Practice
  6. 6. Our Speaker Rich Wood, Director of Web & Social Collaboration Practice at Perficient Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms.
  7. 7. Agenda: Engaging Employees with #ESN • A Quick Overview – Definitions and Context • User Engagement/Adoption: What is it? • How we do it: –Get In –Get Engaged –Get Advanced
  8. 8. Definitions and Context • Enterprise Social Network (#ESN) • Yammer • User Adoption & Engagement
  9. 9. Enterprise Social Networks (#ESN)
  10. 10. Yammer Yammer is a cloud-based service for enterprise social.
  11. 11. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”
  12. 12. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN.
  13. 13. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos.
  14. 14. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos. Yammer is disruptive (and that’s good).
  15. 15. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos. Yammer is disruptive (and that’s good). Yammer is fun, but more importantly, it drives value.
  16. 16. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos. Yammer is disruptive (and that’s good). Yammer is fun, but more importantly, it drives value. Yammer pricing is really, really good right now.
  17. 17. Mobile Accessibility Yammer is accessible across device platforms through free, native applications on Windows, Windows Phone, iOS, and Android.
  18. 18. USER ADOPTION & ENGAGEMENT
  19. 19. User Adoption: What is it? • We hear the term a lot, but…
  20. 20. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement”
  21. 21. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done
  22. 22. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done • Example: Email is 100% adopted by users
  23. 23. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done • Example: Email is 100% adopted by users • SharePoint: There in some orgs, not in others
  24. 24. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done • Example: Email is 100% adopted by users • SharePoint: There in some orgs, not in others • And now you want me to do what…?!
  25. 25. Organic Adoption Organizational Mandate http://www.discoversharepoint.com
  26. 26. Organic Adoption Will only succeed with IT support Organizational Mandate http://www.discoversharepoint.com
  27. 27. 45% Organic Adoption Will only succeed with IT support Organizational Mandate http://www.discoversharepoint.com
  28. 28. Training is Vital for Increasing Adoption But is 45% Organic Adoption Very Rare – Only 21% Are Trained Today. Will only succeed with IT support Organizational Mandate http://www.discoversharepoint.com
  29. 29. The Adoption Formula ∗ ∗ ∗ ∗
  30. 30. User Adoption Variables Credit: http://www.discoversharepoint.com
  31. 31. Looks A Lot Like… Credit: http://success.yammer.com
  32. 32. Adoption & Engagement Resources • http://office.microsoft.com/en-us/sharepoint/ • http://www.discoversharepoint.com • http://success.yammer.com
  33. 33. GET IN
  34. 34. #ESN: First Impressions Matter Getting into enterprise social the old fashioned way: – Using SharePoint – A little clumsy, even for experienced users – Not bad, just not an easy path to social
  35. 35. ntroducing Users is the First Step
  36. 36. ntroducing Users is the First Step arePoint traditionally hasn’t been easy. 13 Didn’t exactly change that for people.
  37. 37. ntroducing Users is the First Step arePoint traditionally hasn’t been easy. 13 Didn’t exactly change that for people.
  38. 38. ntroducing Users is the First Step arePoint traditionally hasn’t been easy. 13 Didn’t exactly change that for people.
  39. 39. ntroducing Users is the First Step arePoint traditionally hasn’t been easy. 13 Didn’t exactly change that for people.
  40. 40. ntroducing Users is the First Step arePoint traditionally hasn’t been easy. 13 Didn’t exactly change that for people.
  41. 41. Another Way In: Yammer and Office +
  42. 42. Familiarity = Usability
  43. 43. Familiarity = Usability Search Global Nav Notifications Groups Post updates Newsfeed Suggestions
  44. 44. Familiarity = Usability
  45. 45. Global Nav Search Notifications Groups Post updates Suggestions Newsfeed
  46. 46. How About Office? Everyone Uses That.
  47. 47. And Once You’re In, Just Go Backstage. Save to SharePoint Metadata Security Versioning Social
  48. 48. Harnessing That Disruption People can and will get to SharePoint this way. But who are these early adopters? • Group creators? • Bold, fearless collaborators? • Pathologically oversharing extroverts? These are your CHAMPIONS. And you should be using them.
  49. 49. GET ENGAGED
  50. 50. Planning Planning is key – Our secret sauce top down everyone else 45%
  51. 51. Plan: Cloud Infrastructure • Directory Sync for Profiles / Identity • Internal, External? Admins and Governance • What about SharePoint? –Online –On-premise • Pilot with key user groups –We suggest at least 250 users for a good sampling –It will grow organically –Which groups? Funny you should ask
  52. 52. Plan: Social Strategy Workshop • Identify your stakeholders • Identify your key communities • Then ask two key questions: –What’s in it for the team? –What’s in it for me? • Identify quick wins and advanced use cases
  53. 53. Excitement • Involve corporate communications • Utilize email templates from Yammer Success (or bring your own – we do) • Create a communication plan • Identify audiences, channels and schedules
  54. 54. Communication Plan • Answer key questions – for audiences – on a schedule
  55. 55. Communication Plan • Answer key questions – for audiences – on a schedule
  56. 56. GET ADVANCED
  57. 57. Focus • These are your advanced use cases • Integrations – should be high value to a specific community –Sales and CRM –HR: Hiring and job applications –Et cetera • Start small, grow big. No big bangs!
  58. 58. Focus • • Training materials still matter – remember • – Only 21% are Trained • – 35% love learning from coworkers • Focus on those early adopters (Champions!) • Provide materials on call for the masses http://discoversharepoint.com http://success.yammer.com https://about.yammer.com/moments/
  59. 59. Engagement • Bring IT & End Users together –Communities and groups –Steering team • Steering and the strategic roadmap • Keep #ESN open . . . but provide that safety net of education and guided use cases
  60. 60. Thank You Rich Wood, Perficient 312.589.2041 rich.wood@perficient.com @richOthewood
  61. 61. Connect with Perficient Office 365 Migration Best Practices bit.ly/1engE5U
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