Mobility market perspective and IBM’s mobile portal accelerator solution


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- How companies are leveraging the IBM Mobile Portal Accelerator (MPA)
- How MPA easily extends the WebSphere Portal platform with services to seamlessly deliver scalable, mobile solutions optimized for display across a wide range of mobile devices, including the latest in-market versions
- Things to consider when implementing a mobile portal solution

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  • in this slide, after discussing the 2 key benefits that are resonating with our customers today. I discuss a few of the Portals that our customers have in production WW represented by these screen shots: Prudential Insurance (B2C) an international insurance company based in the Eastern US, uses WS Portal to integrate 9 different lines of insurance business to a single view for their customers to access their entire portfolio. Customers can update their coverage, pay their premiums and add new policies and coverage 24x7. In fact, Prudential has found that customers who use the portal for self service have a higher loyalty rating that other customers and Prudential has also found that this is an effective tool for cross sell and upsell. Self service is a much lower cost channel to transact business. Prudential also supports its call center (B2E) and agent (B2B) channels via the portal – integrating those same 9 lines of business to a single view for a call center rep to address customer inquiries and transactions faster and more effectively – alowing them to handle more calls in less time which equates to big savings for Prudential. In addtion, a single view of a customer, as well as Prudentials offerings for agents increases agent loyalty – thus they do more business w Prudential than w other insurance providers. College.Gov (G2C) is a site operated by the US Federal Gov Dept of Education to further the goal of te US to have a more highly educated population. DoE did quite a bit of market Research to make sure that the web experience appealed to its target market: young people who are considering whether or not to go to college. The site offers resources and advice to people to help them attend. The billboard photo in this screeen shot actually represents a video that was personally uploaded by the young woman in the photo – as are all of the examples on this site: young people make a video talking about how they are going to go to college, their personal goals and dreams for what they want to accomplish at college and after they graduate. A true web 2.0 social experience which drives more traffic from the target audience to this site.
  • There is constant crossover between the external web advances and internal uses. Employee Intranets have fueled the requirements of Websphere Portal for 8 years and again we see an insatiable hunger to use the proven, secure, and personalized integration capability of WebSphere Portal as the means to deliver Web 2.0 capabilities to the employee masses... ... Integrating seamlessly from inside and outside your company the applications, content, collaboration, cloud services, consumer Web, and more. ... all in ONE resonating Employee experience In addition to these individual experiences, employee networks enabled by portals are "forming and contributing" to better business outcomes and driving company growth
  • A new accelerator, the IBM Mobile Portal Accelerator, gives mobile users, on virtually every Web-enabled mobile device, a highly navigable, rich Web experience. Enterprises can use it to write once and render on multiple devices through device-independent authoring. With it, business services, content, and commerce applications can be accessed from virtually anywhere using the same open, web based integrated business services traditionally used on laptop and desktop computers provided through IBM WebSphere® Portal software.
  • Mobility market perspective and IBM’s mobile portal accelerator solution

    1. 1. Mobility Market Perspective and IBM’s Mobile Portal Accelerator Solution with Customer Examples Lauren Wendel, IBM Mobile Portal Product Manager
    2. 2. Why is mobility important ? Mobility solutions have strong potential even in a weak economy Replay Available at
    3. 3. Enterprise Mobility Drives Productivity and User Satisfaction: Market Viewpoints "Mobility is here to stay, and investment in tools to better support mobile and remote users represents a significant upside for the business as a whole." In fact, according to the Forrester study, 91% of enterprises with manual mobile support processes believe the ability to connect to a remote user's devices would be a key IT investment. Improved worker and executive management satisfaction with IT is cited as a primary benefit (78%), with increased productivity of remote workers (72%) and IT efficiency (67%) also ranking highly. Source: Forrester: Remote Support Increases Staff Effectiveness Published on Oct 16, 2009 "Similar to 2008, mobility initiatives at enterprises will be a priority — even in a down market. In 2008, Forrester’s survey results show that between 40% and 60% of enterprises in North America and Europe identified more mobility support to employees, implementation of fixed-mobile convergence (FMC) solutions, and formalization of a mobile strategy as critical priorities...... Why? Mobile applications and solutions let enterprises cut costs and improve employee productivity or worker efficiency — all important initiatives in a constrained business environment. Source: Forrester: What's In Store for Enterprise Mobility? Published on Dec 12, 2008
    4. 4. Enabling Enterprise Mobility Considerations: Market Perspectives Mobile Web a ‘Missed Opportunity’ Tara Seals - Nov 2, 2009 .... .only 1 percent of Web sites have capabilities specifically designed for mobile. And that translates into a generally poor wireless Web experience for users, and a big missed opportunity for operators, content owners and advertisers alike. Sure, those with smartphones and full Web browsers can navigate to any site on the Internet; but limitations within the handsets or within the operating system (i.e., lack of Flash support in the iPhone) can render Web sites that have been created for desktop use pale shadows of themselves when viewed on a wireless device. And, every device has its own specific way of rendering content, so a BlackBerry user might see a regular Web site as having overly large type, while a Droid user might have trouble viewing embedded images. Or, vice versa. .....Done correctly, the mobile opportunity itself is large, according to Gartner, which projects mobile ad spending worldwide to grow a full 74 percent this year to $913.5 million. By 2013, the research firm expects mobile ad spending to surpass $13 billion. Squeezing Web Sites Onto Cellphones Wall Street Journal - Dec 2, 2009 ...The move to mobile isn't without challenges. Companies have to decide whether to create a barebones site accessible by even the most basic handset, or opt for a flashier application accessible by select smart phones. Different phones, screen sizes and platforms create headaches for site designers.....
    5. 5. Where are your employees or customers? How do they want (or have) to work? Universal access — Be as productive as possible, regardless of location
    6. 6. WebSphere Portal Priorities Deliver Exceptional User Experiences Differentiate yourself to your customers Drive revenue and loyalty with your partners Enable productive and efficient employee web interactions Significantly Reduce Costs Fastest time-to market Up to 50% in labor and other savings
    7. 7. Stellent Apps Content Collaboration Self Service Contextual Personalized Secure Role Based Dynamic Business Cloud Consumer Integration Excellence Seamlessly Combine Internal & External Applications/Services Combined with Web 2.0 & social capabilities, employee intranets & partner extranets help drive better business outcomes Portal
    8. 8. IBM Mobile Portal Accelerator PCs & full browsers Mobile Devices Dynamically Adapted & Rendered WebSphere Portal Services Mashups IBM WebSphere Portal IBM Mobile Portal Accelerator
    9. 9. Device agnostic presentation Common business logic Device specific requirements Limited real estate Response time Broad band limitations Time to Market Challenges and Opportunities Verizon Wireless* Mobile Portal Accelerator Advantages * IBM Mobile Portal Accelerator (formerly WebSphere Mobile Portal Everyplace (WEMP) Minimum changes for Business logic tier Device Independent Markup Extensions Image Conversion Services Support for smart phones Time to market * F rom Customer case study session delivered at Impact 2009: Session Number 1630 Verizon Wireless' Portal Applications for Handheld Devices
    10. 10. How it works OTA Downloads Self Provisioning VZStart Feature Phones Smart Phones VZAM
    11. 11. Bharti ( Reference Bharti Airtel turns to IBM for Information Led Transformation - November 2009
    12. 12. IBM Mobile Portal Accelerator Extend Exceptional Web Experiences to mobile devices <ul><li>WebSphere Portal Extension that extends portal navigation to mobile devices </li></ul><ul><li>Mobile Portal Toolkit eases development of device-independent portlets </li></ul><ul><li>Mobile Device Update Service simplifies process of supporting growing market of mobile web devices </li></ul><ul><ul><li>Gain Market advantage & Increase customer’s loyalty </li></ul></ul><ul><ul><li>Leverage your existing IT investment </li></ul></ul><ul><ul><li>Reduce time to market, accelerate development and deployment </li></ul></ul><ul><li>Multichannel delivery of WebSphere Portal content </li></ul><ul><li>Aggregation of a broad mix of applications into a unified display </li></ul><ul><li>Write once, render on multiple devices -- supports over 6700 devices </li></ul><ul><li>Navigation, role-based, personalized mobile content delivers competitive advantage </li></ul><ul><li>Seamlessly extend Lotus Web Content Management content to mobile users </li></ul><ul><li>Security, access control, and single sign-on </li></ul><ul><li>Templates for rapid site development and enforcement of style guidelines </li></ul><ul><li>Device Updates ensure compatability with latest in-market devices </li></ul>
    13. 13. Mobile Portal Accelerator Drives Increased Productivity Extend/build vertical business applications for mobile environments Service Delivery & Commerce Internal and External Web 2.0 Services Telco Workflow Tasks Financial Services Transactions
    14. 14. MPA Demo
    15. 15. Extending Lotus Web Content Management web content to Mobile Devices with Mobile Portal Accelerator: Example See step by step instructions in IBM redbook: Creating External Web Sites with IBM WebSphere Portal:
    16. 16. Additional Information and Resources <ul><li>WebSphere Portal – IBM Site </li></ul><ul><li> </li></ul><ul><li>Mobile Portal Accelerator – IBM Site </li></ul><ul><li> </li></ul><ul><li>Mobile Portal Accelerator Wiki and Demonstrations </li></ul><ul><li> 20Portal%20Accelerator </li></ul><ul><li>Mobile Portal Accelerator Information Center Documentation </li></ul><ul><li> </li></ul><ul><li>WebSphere Portal Blog </li></ul><ul><li> </li></ul><ul><li>Mobile Portal Accelerator Proof of Technology Workshop </li></ul><ul><li>Consult your local IBM sales representative </li></ul>
    17. 17. About Perficient <ul><li>Perficient is a leading information technology consulting firm serving clients throughout North America. </li></ul><ul><li>Founded in 1997, Public NASDAQ: PRFT </li></ul><ul><li>1,300+ colleagues serving 16 major markets and 450 enterprise clients throughout North America </li></ul><ul><li>Dedicated solution practices including Lotus collaboration and User Experience </li></ul><ul><li>Industry Solution Expertise – Healthcare, Telcom, CPG </li></ul><ul><li>Strategic Alliance Partnerships with Major Technology Vendors - IBM Premier Partner </li></ul>
    18. 18. Perficient Perficient SocialMedia Daily unique content about content management, user experience, portals and other enterprise information technology solutions across a variety of industries.